Recorded Live at Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. This was a fan favorite as I was joined by former Microsoft executive and current Elastic leader, Alyssa Fitzpatrick, as she reveals the strategies behind achieving p...
Jul 13, 2025•36 min
Recorded Live at Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. Join us for an insightful conversation with Lori Borg, Vice President of Microsoft America’s Go-to-Market, as she shares her incredible journey from Microsoft partner...
Jul 06, 2025
Recorded Live at Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. Join industry leaders John Janke of Tackle.io and Shane Wilson of Cohesity as they delve into the transformative power of cloud marketplaces. This engaging discussion...
Jun 29, 2025•40 min
Recorded Live at Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. Join Microsoft’s Sandy Gupta and NVIDIA’s Pat Lee as they explore the monumental shifts driven by AI in the software landscape. Discover why “ISV” is transforming int...
Jun 24, 2025•34 min
Cyril Belikoff at Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. I’m excited to bring you even more from the Ultimate Partner® —and this one’s straight from the main stage at Ultimate Partner LIVE at Microsoft’s Conference Center ...
Jun 22, 2025•22 min
From Ultimate Partner LIVE in Redmond, WA Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. This episode is something special. It was originally recorded as the kickoff conversation for our May Ultimate Partner LIVE event —a powerful session that featured none other tha...
Jun 16, 2025•25 min
The Marketplace Revolution: Transforming How Software is Bought and Sold. Unlock the secrets to explosive growth in the digital landscape! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ If you haven’t yet attended one of our Ultimate Partner Events, you’re in for a truly magical and industry-leading experience. In case you missed our Winter Retreat, we’re bringing one of the final sessions to you here: the Ul...
Apr 27, 2025•53 min
Why the C-Suite Must Rethink Everything—From Sales to Strategy—in an AI-Driven World How to challenge conventional thinking and how executives must adapt to the current marketplace. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ This dynamic panel discussion dives deep into the tectonic shifts impacting the tech industry, particularly the role of AI and the evolution of partnerships. Industry experts Jay McBa...
Apr 16, 2025•55 min
Jay McBain Keynotes Ultimate Partner Winter Retreat What are the AI and Tech trends for 2025? Industry expert Jay McBain shows us the future. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this dynamic keynote, industry analyst Jay McBain unveils the seismic shifts reshaping the partner ecosystem, driven by the explosive growth of AI and the evolving customer buying behaviors. McBain emphasizes the stagger...
Mar 23, 2025•39 min
Jon Yoo, CEO of Suger, Joins Ultimate Partner What is the future of B2B sales in the new landscape of marketplaces and AI? Jon Yoo, CEO of Sugar, joins us to discuss the evolution of B2B sales and the rise of hyperscaler marketplaces. Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.com/experience/ https://youtu.be/q_81pmJct2Q Jon Yoo shares his insights on how companies like Snowflake are leveraging these marketplaces to dr...
Mar 17, 2025•52 min
Dai Vu, Google Cloud Marketplace Leader, Joins Ultimate Partner “2023 was the year of experimentation and POCs. 2024 was identifying specific use cases in production. Now 2025 is going to be the year of agents.” – Dai Vu Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.com/experience/ https://youtu.be/2DsMB9mx1LM?si=eEhvuMersxAwV5O0 Dai Vu, Managing Director of Google Cloud’s Marketplace and ISV Go-To-Market programs, joins ...
Mar 05, 2025•44 min
Join Ultimate Partner’s 8th Anniversary Episode. “This is the era of the fastest technology transformation in history.” – Nicole Dezen, Microsoft Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.com/experience/ https://youtu.be/rxlbjXPSM2s?si=sFyBTfxZP_-jt4E0 As we celebrate our 8th anniversary, we’re excited to bring you something truly special. Prepare for an epic video and audio compilation featuring some of the most impa...
Feb 26, 2025•45 min
Jason Graefe joins Ultimate Partner “What took cloud 15 to 20 years will happen in 5 years with AI. The pace of advancement is absolutely astounding. The software companies who will come out in front are the ones experimenting early, staying curious, and thinking beyond their current constraints.” miss this high-impact conversation on thriving through change!” – Jason Graefe Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.c...
Feb 13, 2025•26 min
Regina Manfredi Joins Ultimate Partner LIVE in Dallas “Adaptability is the ultimate competitive edge in a rapidly shifting tech landscape. Regina Manfredi shares powerful insights on AQ (Adaptability Quotient), bold partnerships, and modern selling strategies that drive success in today’s evolving market. Don’t miss this high-impact conversation on thriving through change!” Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.co...
Feb 04, 2025•27 min
Wondering How to Navigate Cloud Marketplaces for Ultimate ISV Success? “When you have the alignment across the C-suite, and even if it’s a small business, at the highest level of the organization, they can be well aligned with the ecosystem in a way that’s going to benefit them,” says Justin Murphy, CEO, CloudAtlas. Subscribe to our Newsletter : https://theultimatepartner.com/ebook-subscribe/ Check Out UPX : https://theultimatepartner.com/experience/ Get ready for an insightful journey in this e...
Jan 22, 2025•54 min
A Reis Barrie Masterclass on Ultimate Partner® I asked Reis Barrie, CEO of Carve Partners and an expert in co-selling, to join us in the Boca Studio for this Masterclass to propel your success as a Microsoft Partner. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Join Vince Menzione for an inspiring conversation with Reis Barrie, co-founder of Carve Partners, as he shares his journey from healthcare to tech a...
Jan 14, 2025
Jay McBain’s 2025 Predictions on Ultimate Partner® I invited Jay McBain back to the Boca Raton Studio to kick off the new year with the trends we can expect in 2025. Any episode with Jay is a must-listen Ultimate Partner Episode. This is Jay’s 6th Episode appearance on Ultimate Partner, putting him in rarified air. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Jay and I discuss the trends we...
Jan 05, 2025•1 hr
Dr. Michael Gervais rejoins Ultimate Partner® Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ What if the key to unlocking peak performance is not pushing harder but mastering the art of mental focus and well-being? I traveled to LA to be at Mastery Labs to unlock the secrets of high performance with Michael Gervais, a renowned expert in mindfulness and psychology. This is our annual Holiday episode of Ultimat...
Dec 22, 2024•1 hr 6 min
Rob Spee rejoins Ultimate Partner® Subscribe to our Newsletter: https://theultimatepartner.com/ebook-… Check Out UPX: https://theultimatepartner.com/experi… We are back in the studio, thrilled to welcome a friend and fellow podcaster I’ve known in the partnership, channels, and ecosystem space over the years. Rob Spee is the founder and CEO of Channel Journeys. With extensive experience as a vendor, reseller, and distributor, Rob has a proven track record of creating visionary partner strategies...
Dec 16, 2024•50 min
Insights from Microsoft’s Sandy Gupta at Ultimate Partner LIVE ’24 Subscribe to our Newsletter: https://theultimatepartner.com/ebook-… Check Out UPX: https://theultimatepartner.com/experi… Fireside Chat: Microsoft’s Perspective on the Ecosystem . This year’s Ultimate Partner Live event set new industry benchmarks for content and quality, featuring insights from leaders and award-winning partners collaborating with Microsoft. Sandy Gupta, Microsoft’s new ISV leader, joined me for his first live s...
Dec 09, 2024
Neeti Gupta, Dux Raymond Sy & Sri Ganapathy Join Ultimate Partner® Subscribe to our Newsletter: https://theultimatepartner.com/ebook-… Check Out UPX: https://theultimatepartner.com/experi… The Billion Dollar AI Opportunity with Neeti Gupta, Dux Raymond Sy & Sri Ganapathy The Ultimate Partner LIVE ’24 event showcased the unparalleled collaboration between Microsoft, industry leaders, and award-winning partners, emphasizing the $827 billion opportunity in generative AI. A panel led by Neet...
Dec 03, 2024•1 hr 4 min
MP Eisen, VP of Partnerships at Glean, Joins Ultimate Partner® I am thrilled to bring you my latest conversation with MP Eisen, VP of Partnerships at Glean, from the Google Cloud Marketplace Exchange! Glean is redefining the way enterprises access and utilize internal data, creating an “enterprise work assistant” that operates like an internal search engine, helping users find strategic insights, project updates, and account-specific information. MP shares Glean’s journey as a Google Cloud partn...
Nov 18, 2024•9 min
Ash Vijay, SVP of Cloud Sales and BD Partnerships, Joins Ultimate Partner® I am excited to introduce my conversation with Ash Vijay, SVP of Cloud Sales and BD Partnerships at Redis, live from Google Cloud’s Marketplace Exchange! Redis, a favorite among developers, plays a crucial role in the data ecosystem, powering applications with high-performance caching and database solutions integral to GenAI. In this episode, Ash shares how Redis is leveraging Google Cloud Marketplace to meet customer dem...
Nov 14, 2024
Dustin Nelson, Sales Director at CDW, Joins Ultimate Partner® I’m thrilled to share my interview with Dustin Nelson, Sales Director at CDW, recorded live at Google Cloud’s Marketplace Exchange! Dustin dives into how CDW has embraced the marketplace model to meet customers’ evolving needs in today’s SaaS-driven world, where cloud marketplaces are transforming how organizations buy, manage, and scale solutions. Dustin shares CDW’s journey of building a dedicated team to support Google Cloud Market...
Nov 13, 2024•5 min
Jarrod Buckley, VP of Channels and Alliances, Joins Ultimate Partner® I am excited to bring you insights from my conversation with Jarrod Buckley, VP of Channels and Alliances at Datadog, live from Google Cloud’s Marketplace Exchange! Datadog, a leader in cloud application monitoring and security, is transforming how customers manage their cloud environments through a single, unified platform. In this episode, Jarrod shares how Datadog leverages Google Cloud Marketplace to simplify customer proc...
Nov 12, 2024•8 min
Ken Olofsen, CMO of Labelbox, Joins Ultimate Partner® I’m thrilled to introduce my conversation with Ken Olofsen, CMO of Labelbox, which was recorded live at the Google Cloud Marketplace Exchange! Labelbox, a longtime Google partner, has revolutionized data labeling for generative AI, providing a “data factory” that powers the most advanced AI models. Ken shares how Labelbox collaborates with Google to support model builders and enterprise teams. This includes an exciting integration with Vertex...
Nov 11, 2024•4 min
Russel Efird, Head of NA Partnerships, Joins Ultimate Partner® I am excited to bring you an insightful conversation with Russell Efird, Head of North American Partnerships at Quantum Metric, recorded live from Google Cloud’s Marketplace Exchange! Russell dives into how Quantum Metric, a digital analytics experience platform, leverages the power of Google Cloud technologies like BigQuery and Gen AI to create seamless, high-performing digital journeys that resonate with C-level leaders and drive r...
Nov 10, 2024
Lisa Citron, VP of Global Partner Ecosystem at F5, Joins Ultimate Partner® Thrilled to bring you an exclusive conversation with Lisa Citron, VP of Global Partner Ecosystem at F5, live from the Google Cloud Marketplace event! In this episode, Lisa dives into how F5—a leader in app delivery and security for nearly three decades—has evolved to harness the power of cloud marketplaces and hyperscaler partnerships. With deep insights into the shifts toward C-suite and board-level conversations, Lisa s...
Nov 09, 2024•4 min
Matt Egan, Senior Strategic Alliance Leader at Optimizely, Joins Ultimate Partner® I just wrapped up an insightful interview with Matt Egan, Senior Strategic Alliance Leader at Optimizely, at the Google Cloud Marketplace event! In our conversation, Matt shared his journey driving Optimizely’s co-selling partnership with Google Cloud. From co-marketing to co-innovation, he emphasized how these strategic pillars have expanded opportunities for Optimizely to help organizations optimize digital expe...
Nov 08, 2024•9 min
Janet Schijns , CEO of JSG, Joins Ultimate Partner® Today, we’re joined by Channel Legend, Janet Schijns Co Founder and CEO of JS Group. Join us as we dive deep into the evolving landscape of partnerships and leadership in the tech industry. In this episode, we explore a wide array of topics, from the potential pitfalls in e-commerce management to the changing roles of CEOs and CIOs in the age of cloud tech. Janet Schijns is a dedicated and strategic leader known for her protective and defensive...
Oct 15, 2024•37 min
