#QuickCuppa - Thoughts on creativity, innovation and intuition in design

UIT 4: In this week's episode I share my thoughts on creativity, intuition and introduce the terms 'Qualitative Design' and 'Quantitative Design'.

Overview

• Welcome subscribers
• Introduce #QuickCuppa format
• Talk about the Free Stickers giveaway, open to everyone
• Share thoughts on creativity

Innovation

The following doesn’t necessarily directly apply to UI design, but I think it’s important to keep in mind as I continue through this exploration into creativity.

• Firstly, design can begin with the recognition of societal changes or trends. This involves listening carefully to users’ voices and needs. This can be called ‘demand-driven’ or design.
• Secondly, design can begin with discovery or development in science, technology or the arts. This can be called ‘genesis-driven’ design. Example being a new platform or media type: app design etc.
• Thirdly, design can begin with the generation of a product idea aimed at bridging the gap between demand and genesis.
• These three approaches are not mutually exclusive, and they can and usually are applied in parallel. Both demand and genesis are essential for design, and in actual cases of breakthrough design, the three approaches are often integrated.

Full show notes, including multimedia assets available at https://uitherapy.fm/episodes/4/

Links

• View stickers on Instagram
• Mami Kajiho, my wife and creator of the London themed illustrations
• Design Fixation - A Cognitive Model [PDF]
• History of the graphical user interface
• Thinking outside of the box
• Qualitative research
• Quantitative research
• Think aloud protocol
• Neumorphism in user interfaces

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