With...John Noble of the British Brands Group

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What are the biggest challenges facing British brands? John Noble from the British Brands Group joins Lee and Gwilym to talk all about the work of British Brands Group, how he came to work there (after spending a year riding a Harley Davidson around the USA), the issues of parasitic packaging and why IP is so important to brands.

To find out more about British Brands Group take a look at their website.