TWTHE, Identity, Social Groups, and Behavior Change
Nov 21, 2019•8 min
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Episode description
There is an observation in psychology that looks at how people behave when they have not lived up to the expectations they set for themselves; The What The Hell Effect.
In this episode of Two Guys on Your Head, Dr. Art Markman, and Dr. Bob Duke discussion about TWTHE and how it relates to identity, social groups, and behavior change.
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