Signal Value and Punishment
May 23, 2025•8 min
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Episode description
Not all punishment is created equal. While punishment can serve many purposes, it’s not always effective when it comes to changing behavior, especially if the goal is simply to avoid getting punished. In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy continue their exploration of the psychology of punishment, focusing on its signal value and what that means for behavior change.
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