Our "monthly" live AMA is live. Check it out, and next time, ask questions in real time! Secret quest: Jesse Lempiäinen https://www.linkedin.com/in/jesselempiainen/ https://geeklab.app/ In this conversation, we discuss various aspects of mobile game development, focusing on App Store Optimization (ASO), user acquisition strategies, and monetization techniques. They explore the integration of AI in ASO, the importance of creative-level frameworks for iOS, and the nuances of soft launching games. ...
Feb 19, 2025•1 hr 2 min
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing. We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI ...
Feb 17, 2025•47 min
Today, we talked about how to break the charts in 2025 for hybrid and hyper-casual games. Buckle up for this takeaway-packed interview - it might just be the spark your game needs to blow up. Despite the chatter about mobile game growth hitting the brakes, especially after the COVID-fueled boom that supercharged hyper-casual and hybrid-casual games, the industry is far from slowing down. As we pointed out, mobile game growth in 2025 is driven by three key aspects: speed, monetization, and global...
Feb 13, 2025•1 hr 3 min
In this episode, Matej Lancaric provides a comprehensive guide to mobile user acquisition (UA), covering essential terms, metrics, and strategies for beginners and experienced marketers. He emphasizes the importance of data integrity, navigating privacy changes, and the role of creativity in UA campaigns. The discussion also includes insights on leveraging paid, owned, and earned media and the impact of AI on marketing strategies. This is no BS gaming podcast 2.5 gamers session. Sharing actionab...
Feb 12, 2025•27 min
Our conversation dives into the evolving landscape of game marketing, particularly focusing on the 4X genre and the dynamics between successful game studios like First Fun and River Game. The discussion highlights the importance of user acquisition strategies, server management, and the integration of gameplay with marketing efforts. We also explore the future of 4X games, the impact of themes and reskins, and the innovative use of AI ingame mechanics. In this conversation, the speakers delve in...
Feb 10, 2025•1 hr 8 min
We dive into the world of ad monetization in mobile games, reviewing several recent titles that rely heavily on ad revenue. We discuss the strategies behind these games, their performance metrics, and the implications for the gaming industry. We discuss the challenges parents face with kids' gaming, the success of ultra-casual games, and the aggressive monetization tactics employed by developers. --------------------------------------- PVX Partners offers non-dilutive funding for game developers...
Feb 06, 2025•49 min
In this podcast, Jakub Remiar discusses the performance and updates of the Pokemon TCG Pocket game, focusing on revenue trends, user engagement, the new expansion, and the controversial trading system. He highlights the game's revenue spikes, user retention rates, and the implications of the trading mechanics on player experience. Also touches on the need for improved game features and the future of the game in terms of expansions and player engagement. This is no BS gaming podcast 2.5 gamers se...
Feb 05, 2025•24 min
In this episode, we explore game apps—their growth, challenges, and performance metrics. We examine monetization, user engagement, and the impact of offline and hybrid games while discussing anticipated titles and marketing strategies. We also cover scaling strategies, power progression layers, and future predictions for trading card games, emphasizing the need for creativity and innovation in the gaming industry. This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, drop...
Feb 03, 2025•50 min
We explored the complexities of game scaling, user acquisition, and the mechanics of Century Games' new game, High Seas Hero. In our discussion, we unpacked game progression systems, monetization strategies, and the intricacies of global launches. We reflected on how gameplay innovation often clashes with monetization tactics that prioritize short-term revenue over long-term player satisfaction. We also debated the future of game design, mainly how user acquisition will evolve in an increasingly...
Jan 30, 2025•50 min
Felix Braberg discusses the evolving landscape of ad monetization in mobile apps and games. He highlights the shift towards mobile apps, the increasing importance of ad quality, and innovative strategies for driving in-app purchases (IAPs) and subscriptions. He delves into the brain training app market, effective ad messaging techniques, and psychological pricing strategies that enhance user engagement and revenue generation. This is no BS gaming podcast 2.5 gamers session. Sharing actionable in...
Jan 29, 2025•23 min
We dive into the mechanics, revenue, and market positioning of the new puzzle game Color Block Jam by @rollic-games We discuss its gameplay design, ad revenue potential, user engagement, and competitive landscape while also exploring future prospects and user acquisition strategies. The discussion highlights the game's deterministic nature and its appeal in the mobile gaming market, alongside insights into monetization and retention strategies. Color Block Jam review shows the Color Block Jam ga...
Jan 27, 2025•40 min
We dive into the closed alpha testing of Project Rise, a new game from Supercell. We discuss gameplay mechanics, user interface changes, and the challenges players face. The conversation also touches on the importance of tower upgrades, the introduction of new features and perks, and the role of bots in gameplay. We also expressed our thoughts on the game's long-term viability and compared it to other titles in the market, ultimately questioning its casual appeal and future direction. This is no...
Jan 23, 2025•49 min
In this episode, Matej Lancaric discusses the critical relationship between Cost Per Install (CPI) and Lifetime Value (LTV) in mobile gaming. He explores how different game genres affect these metrics, the importance of churn prediction for user retention, and strategies for optimizing user acquisition. The monologue also covers the significance of payback periods and how to utilize LTV predictions for effective marketing strategies, ultimately emphasizing the need for informed decision-making i...
Jan 22, 2025•30 min
We dive into the phenomenon of Block Blast! by Hungry Studio, exploring its massive success in the mobile gaming industry. We discuss the game's impressive download numbers, user engagement strategies, and unique game mechanics that keep players hooked. Our conversation also touches on the dynamic difficulty adjustments that personalize the gaming experience and the revenue generation strategies contributing to its financial success. We conclude with a comparative analysis of Block Blast! agains...
Jan 20, 2025•44 min
The ban of TikTok in the United States has sparked widespread discussion, but the implications extend beyond the loss of a single social media platform. While some may dismiss TikTok as a trivial app, this situation is part of a broader historical pattern where access to popular media is used as a means of control. Examining the ban within this larger context offers a framework to understand its significance and may provide insights into future developments. US Supreme Court Upholds TikTok Ban A...
Jan 19, 2025•5 min
We dive into the latest creative trends and insights in the gaming industry, focusing on creative trends and strategies, emotional advertising, and the growing impact of AI in mobile game marketing. --------------------------------------- PVX Partners offers non-dilutive funding for game developers. Go to: https://pvxpartners.com/ They can help you access the most effective form of growth capital once you have the metrics to back it. - Scale fast - Keep your shares - Drawdown only as needed - Ha...
Jan 16, 2025•53 min
In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms. He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive m...
Jan 15, 2025•43 min
In this episode, we delve into the latest industry trends, focusing on Magic Sort, a game gaining significant attention in Türkiye. We explore its gameplay mechanics, monetization strategies, and user acquisition insights, highlighting the importance of production quality and effective ad strategies. Our discussion also touches on the game's future prospects and the overall landscape of puzzle games in the market. Is Magic Sort the next big thing in gaming? --------------------------------------...
Jan 13, 2025•46 min
In this episode, we are focusing on the game Dark and Darker. We discuss its mechanics, survival elements, class systems, and monetization strategies. The conversation also touches on the trends in mobile gaming and the importance of community engagement for game longevity. At the end, we share insights on the game's hype and its potential impact on the gaming landscape. --------------------------------------- Ready to transform your game from a hybrid to a hybrid business? Enter the SuperHybrid...
Jan 09, 2025•42 min
In this episode, Felix Braberg dives deep into the mobile mediation market, exploring its history, the evolution of mobile advertising, and the key players in the mediation space. He discusses the importance of ad revenue, how it is calculated, and best practices for app developers to maximize their earnings. He also covers strategies for soft launching apps and optimizing ad stacks as developers scale their operations. --------------------------------------- 101 ad monetization guide https://la...
Jan 08, 2025•28 min
In this episode, we explore the latest trends shaping the gaming industry, focusing on user acquisition strategies, game performance metrics, and the evolving impact of advertising channels. We also explore the rise of new games, the top UA advertisers, the dynamics of real-money gaming, and how platforms like TikTok and Unity influence marketing and development. Packed with insights, we discuss top spenders and tackle the unique challenges of navigating the competitive December gaming market. T...
Jan 06, 2025•44 min
In this episode, we dive into the latest developments in the gaming world, focusing on Path of Exile 2. We explore the game's mechanics, its free-to-play model, and the historical context of the franchise. Our discussion also touches on player engagement, game balance, and community feedback, offering insights into the current state and future of the game. Together, we unpack the intricacies of Path of Exile 2, delving into gameplay elements like solo self-found options, microtransactions, and t...
Jan 02, 2025•56 min
In this episode, our friend John Wright discusses his predictions for the gaming industry in 2025, covering a range of topics from the rise of anime games to the impact of AI on game development. He emphasizes the importance of direct-to-consumer models and alternative stores while also addressing the challenges of privacy and user acquisition. He highlights the evolving gaming landscape and the strategies developers will need to adopt to succeed in the coming years. This is no BS gaming podcast...
Jan 01, 2025•36 min
In this episode, we explore the gaming industry's evolving landscape, focusing on CPI testing, game mechanics, and market trends. We also explore the new games in Soft Launch, the impact of new game launches, the disruption of traditional genres like Solitaire, and the potential of branded games like Barbie. The conversation also touches on the strategies of various game developers, including Century Games and Voodoo, and explores the future of mobile gaming amidst changing consumer preferences....
Dec 30, 2024•47 min
In this episode, we dive into the game Blossom Sort, exploring its revenue generation, user engagement metrics, game design mechanics, and monetization strategies. Together, we unpack the dynamics of the Chinese gaming market and discuss the creative marketing strategies that have propelled the game’s success. We also share our thoughts on future trends in the casual gaming sector, offering insights and analysis that make this episode a valuable resource for anyone passionate about the gaming in...
Dec 26, 2024•44 min
In this new segment, I explore the farming games market, its growth, key players, revenue insights, and player engagement strategies. I also discuss the importance of retention rates, monetization strategies, and mini-games emergence as a crucial trend. The conversation highlights opportunities for new entrants in the market and emphasizes the need for innovation and an understanding of player demographics. The episode concludes with final thoughts on the evolving landscape of farming games and ...
Dec 25, 2024•28 min
In this episode, we dive into the latest creative trends and insights in the gaming industry, focusing on creative strategies, emotional advertising, and the growing impact of AI in mobile game marketing. We analyze successful game creatives, share thoughts on the evolution of marketing strategies, and explore how emotions are essential for engaging players. Together, we highlight the importance of iteration in improving game performance and discuss the future of game marketing as AI reshapes th...
Dec 23, 2024•53 min
In this episode, we dive deep into the world of match3 games, exploring their core design, the evolution of game mechanics, and what it takes to succeed in this highly competitive genre. We look back at the historical context of match 3 games, discuss today’s market leaders, and highlight the challenges faced by new entrants. Our conversation focuses on striking the right balance between luck and skill in gameplay while emphasizing the need for innovative design to captivate players and drive re...
Dec 19, 2024•2 hr 42 min
In this conversation, we have a guest Gonçalo from Boombit and delve into the intricacies of cross-promotion in the gaming industry. We discuss the significance of cross-promotion for profitability, the strategies employed by Boombit to effectively engage users, and the technical aspects of implementing cross-promotion. The conversation also touches on the challenges faced in cross-promotion and the future potential for monetization within the gaming sector. This is no BS gaming podcast 2.5 game...
Dec 16, 2024•51 min
We delve into the gaming industry, focusing on the recent launch of Royal Kingdom, a sequel to Royal Match. We discuss the game's performance, monetization strategies, and the competitive landscape, comparing it to its predecessor. The conversation also touches on financial insights regarding Dream Games, the company behind these titles, and the evolving game mechanics that cater to a specific audience. Jakub emphasizes the significance of level design and the need for continuous innovation to m...
Dec 12, 2024•54 min
