Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
Episode description
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/pjIeovlSVKI
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Agenda
00:00 Epic intro
01:15 Introduction to Elder Scrolls Castles
03:13 Performance Metrics and Initial Reception
05:50 Comparative Analysis with Similar Games
07:46 Gameplay Mechanics and Features
11:04 Innovations in Game Design
16:29 Monetization Strategies and Revenue Insights
31:02 Creative Marketing Approaches
35:07 Final Thoughts and Future Outlook
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Matej Lancaric
User Acquisition & Creatives Consultant
Felix Braberg
Ad monetization consultant
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Elder Scrolls Castles launched with significant initial downloads but saw a sharp decline shortly after.
The game is compared to Hustle Castle and Fallout Shelter in terms of gameplay mechanics and monetization.
Innovations in gameplay include aging mechanics and a reigns system that affects player decisions.
The hosts express concerns about the game's lack of content and potential for long-term engagement.
Marketing strategies for the game are critiqued, highlighting a need for more diverse creatives.
The performance metrics indicate a need for improved user acquisition strategies.
The conversation emphasizes the importance of player happiness and engagement in mobile games.
The hosts predict a fate similar to Warcraft Rumble for Elder Scrolls Castles if content does not improve.
Monetization strategies are discussed, with insights into revenue generation and player spending.
The episode concludes with a call for better production vision in mobile game development.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes