Deep & actionable SKAN 4.0 breakdown with Eran from Singular. What to expect from SKAN 4.0? (#55)

This is no BS gaming podcast 2.5 gamers session #55. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Host: Matej Lančarič

Special guest: Eran Friedman 

Youtube: https://youtu.be/edfxCUnVOnI

Agenda

00:00 Intro

04:18 State of the iOS

07:11 Current adoption rate of SKAN 4.0 (iOS 16.1 and above)

09:17 Why update MMP SDK now? 

10:35 What's the advantage of being an early adopter?

12:19  Is it possible to have SKAN 3 in place and start testing SKAN 4.0?

14:22 What's the most significant difference between SKAN 3 and SKAN 4?

15:47 What are the different postbacks? How do the conversion windows look for these postbacks?

22:17 How to think about the three postbacks? Is it actionable?

26:27 What is the locking window feature about?

28:37 How can I track the evolution of LTV in SKAN 4.0?

32:20 Could you set up different conversion schemas for each postback?

39:58 Is there a SKAN 4.0 checklist?

46:05 How to get creative-level data? 

49:30 Crowd anonymity 

51:30 Eran's contact details (eran@singular.net)

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