Ep 105: Building Your Content Arsenal
May 19, 2021•47 min
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Episode description
- Storytelling is a lot like joke telling
- We're in the "age of the influencer" so influence
- You need range. Don't be a one-trick pony
- Engage your audience knowing we're more alike than different
- Creating profit from your experiences
- Possess a deep cultural reference drawer and be able to access it quickly
- Information alone does not equal transformation. Use words to connect
- Building online trust is crucial to success
- Six degrees of separation - books, podcasts and documentaries
- Teach your passions and always ask where the teaching moment is
- Dialogue vs. Monologue - Using conversational language online
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