Prof. Dr. Gerrit Heinemann | Intelligent Retail - Brick and Mortar, E-commerce, Direct to Customer
Episode description
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. He is one of the most distinguished retail experts in the German-speaking world. Heinemann has 20 years of commercial experience, in every position from apprentice to CEO of a European retail group, and is now one of the leading e-commerce researchers.
In addition to more than 400 specialist articles, he has written 25 books specializing on the most relevant retail topics, including Intelligent Retail, E-commerce, Online and Multi-channel Trade, Digitization, and Future of Trade.
Prof. Dr. Gerrit Heinemann joins Ram Sareen on Tukatalks to discuss the present challenges of retail, how new manufacturing models can support better retail practices, and the role fit plays in return rates.
EPISODE LINKS:
Intelligent Retail on Amazon: https://www.amazon.com.be/-/en/Gerrit-Heinemann/dp/3658383151
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Tukatalks is the show where fashion industry experts share what NOT to do.