Paul Guez | OO LA LA! Build a Brand People Remember 40+ Years Later
Episode description
Paul Guez joins Ram Sareen, the host of Tukatalks, to share how he got into the denim business, how the fashion industry has changed during his decades-long career, and what denim entrepreneurs need to know before they get into the business.
Paul Guez became “the denim guy” when he collaborated with designer Maurice Sasson to create the brand, Sasson Jeans. Known for their vibrant commercials and catchy tagline — Oo La La! Sasson — Sasson became a coveted fashion brand for women’s fashion, and even expanded to children’s wear.
Long before “influencer” was a job title, Paul Guez understood the power of creating a brand that customers could connect with and would remember. Sasson Jeans commercials regularly featured celebrities like Elton John, the New York Rangers hockey team, and Lou Piniella.
EPISODE LINKS:
Paul Guez's LinkedIn: https://www.linkedin.com/in/paul-guez-0480b019/
Current Elliot Website: https://www.currentelliott.com/
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Tukatalks is the show where fashion industry experts share what NOT to do.