TRUST The Social Media Show with Zoe Cairns

Zoe Cairns•thesocialmediashow.libsyn.com

Are you struggling with what post on your Social Media? Running out of Social media content ideas? Would you like to to keep up to date with the latest Social media updates and trends? Introducing The Social Media Show with Zoe Cairns. A weekly show with occasional expert guests discussing and celebrating the big, wide and wonderful world of social media! Listen weekly to stay up to date with all the latest trends, updates, strategies and tools in social media.

Last refreshed: August 21st, 2025 at 3:30 PM ⓘ

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Episodes

008. Creating Your 90 Day Social Media Content Plan!

In this episode of The Trust Podcast, we’re going to be talking about your 90-day plan. One of the biggest things that entrepreneurs find is that they don’t have time to create content on a regular basis. And the 90-day plan is a great way for them to get the overall vision and ideas around what they want to push in their business and create the content for the next 90 days. We will go through a few steps that you can take to start organizing your 90-day plan. Visit ZC Social Media and Academy: ...

Nov 04, 2021•23 min•Ep. 8

007. Facebook Five

In this episode of The Trust Podcast, Zoe Cairns is on the show to share her thoughts, insights, and strategies on how you can leverage the Facebook Five for your business and coaching endeavours. The Facebook Five – Business Manager, Business Suite, Creator Studio, Live Producer, and New Page Experience – are tools embedded in Facebook that businesses can utilize to expand their reach, grow and communicate with the audience, and create content. If you are a business owner looking to improve you...

Jul 27, 2021•27 min•Ep. 7

006.Knowing Your Audience is Key to Your Social Media Success

In this episode of The Trust Podcast, Zoe Cairns shared the tools she uses to analyse her audience and tips on how and where to find them. Are you engaging on your social media platforms? Do you see your audience engaging on your posts? Or is engagement like an afterthought? Tune in as Zoe sheds light to these questions. What is an Engagement? [02:56] Engagement is not just about the likes and comments, it could be direct messages, or website visits where people go through to get in touch with y...

Apr 07, 2021•23 min•Ep. 6

005.Build Your Perfect Audience With Engagement

In this episode of The Trust Podcast, we’re going to talk about why it’s important to engage with your audience, one of the key elements of Social media that a lot of people miss out on. And I’m going to be sharing with you the reasons why it is key to building your perfect audience. What is Engagement? [1:41] Engagement is where we spend time and engage with those people that have taken an interest in our posts and videos. It’s also where we would find our perfect audience and engage with their...

Mar 31, 2021•24 min•Ep. 5

004. Build Your Online Audience From Zero

In this episode of The Trust Podcast, Zoe Cairns is on the show to share her tips to building a target audience from zero. Many people are interested in gaining an audience, especially targeted ones when starting a business from scratch. Zoe shared her key steps on building an online audience and engagement and converting it into sales. Common mistakes on starting a business [0:52] When analyzing why people are not getting any results, they are often on the wrong platforms and are too scattered ...

Feb 14, 2021•25 min•Ep. 4

003. Increase Your Engagement & Leads by Being Consistent on Social Media

How can you stay more consistent on social media, spend less time on planning content but still get some great and better results? We all know that marketing and lead generations is an important aspect of our business, and if you can plan your social media activities, you can consistently and effectively create quality content, save time, and engage more with your audience. In this episode of Trust Podcast, Zoe Cairns shares some of the strategic key steps to make sure that you stay organized an...

Jan 15, 2021•22 min•Ep. 3

002.What is the Clubhouse App? How can I get an invite?

In this episode of The Trust Podcast, Zoe Cairns is on the show to share her experiences using Clubhouse, an upcoming social media platform taking the world by storm. With Zoe's sought-after skills in social media, she worked alongside various business-entities. Zoe shared her thoughts on navigating through Clubhouse, rooms, clubs, and what should be your mindset going in as a viewer or as a speaker. What is Clubhouse? [2:13] It’s an audio-based social media platform that feels like listening to...

Jan 11, 2021•36 min•Ep. 2

001.The Whirlwind Week

In this episode of The Trust Podcast, Zoe Cairns is in the show to share her meteoric life experiences from working three different jobs to being a mortgage broker to an internationally sought-after social media expert and her thrilling “whirlwind-week.” With her vast experiences working alongside various businesses, companies, brands, and frequent appearances on TV Shows, one should praise her expertise in social media growth, marketing, and lead generation. Zoe founded both ZC Social Media and...

Jan 10, 2021•32 min•Ep. 1

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