Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you’ve ever felt overwhelmed by content planning, this episode is for you. In Day 3 of the Creator Brand Mini Series, we’re talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out. Inside this episode, I’ll walk you through: Why your content plan should reflect your real-l...
Apr 23, 2025•12 min•Season 4Ep. 142
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If you’ve ever felt like your content isn’t landing—or like you’re just posting because you “should”—this episode is for you. In Day 2 of the Creator Brand Mini Series, we’re talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I’ve been waiting for this to show up in my feed.” I’ll walk you through: Why most service pro...
Apr 16, 2025•11 min•Season 4Ep. 141
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside! If your content has felt stale, uninspired, or like you’re just posting to post… this episode is for you. We’re kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience. In this episode, I’m breaking down what that shift really looks like, why j...
Apr 09, 2025•14 min•Season 4Ep. 140
Hey there! It’s been a minute since a new episode dropped, but I’ve been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew . To kick things off, I’m launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider." It’s for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable. In the series, we’ll cove...
Apr 01, 2025•2 min
Struggling to sign clients during a slow season? Whether it’s summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn’t mean your business has to suffer. Instead of waiting it out, let’s get proactive! In this episode, I’m breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, genera...
Mar 05, 2025•19 min•Season 4Ep. 139
How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day? In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok. We’ll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I’ll share how you—whe...
Feb 25, 2025•12 min•Season 4Ep. 138
Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia. Claire shares: How she went from a $5/hour VA to running a thriving global business The systems every entrepreneur needs to scale without burnout How to balance automation with a high-touch client experience The bigge...
Feb 18, 2025•45 min•Season 4Ep. 137
Dreaming of running your business from anywhere in the world? Whether you’re planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge. In this episode, I’m breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are. We’ll cover: The biggest mistake social media managers & service providers make when trying to land...
Feb 12, 2025•25 min•Season 3Ep. 136
Want to go full-time as a social media manager but struggling to stand out? You’re not alone. The secret? Thinking like a creator brand, not just a service provider. In this episode, we’re breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads. I’ll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was rea...
Feb 04, 2025•15 min•Season 4Ep. 135
Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and a...
Nov 26, 2024•51 min•Season 3Ep. 134
In today’s episode of The Tropical Social Podcast , we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm. In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibili...
Nov 12, 2024•40 min•Season 3Ep. 133
If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family, so she truly understands the art of balancing work, life, and self-care. In this episode, Katy shares her top strategies for time management, set...
Oct 29, 2024•49 min•Season 3Ep. 131
Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear goals to analyzing your content pillars and audience engagement. Whether you're assessing your own account or a client’s, you’ll gain actionable steps ...
Oct 16, 2024•15 min•Season 3Ep. 129
If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand out and get your foot in the door. Tune in as I share six strategies to secure that first client, build your client roster, and turn your side hustle ...
Oct 09, 2024•18 min•Season 3Ep. 128
It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I’m finally settling in, I want to chat about something many of you have been asking—why I decided to return to the U.S. after 4 ½ years as a digital nomad. I’ve traveled to amazing places and built my social media man...
Oct 02, 2024•20 min•Season 3Ep. 127
Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'oversaturation' is holding you back from carving your own path. How following too many social media managers can make the industry feel more crowded than it actually is. Real stats that prove the demand for social media managers is only growing—and how you can leverage that to buil...
Sep 10, 2024•10 min•Season 3Ep. 126
If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect th...
Sep 03, 2024•11 min•Season 3Ep. 125
Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.' In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you ge...
Aug 28, 2024•16 min•Season 3Ep. 124
Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them. From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP. Other Links & Resources: Psst, did y...
Aug 20, 2024•19 min•Season 3Ep. 123
Today’s episode is brought to you by my signature course, The Tropical Social Accelerator —a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle. Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TS...
Aug 13, 2024•34 min•Season 3Ep. 122
If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you! After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I’ve learned, and why seeking stability might be the right choice ...
Aug 07, 2024•22 min•Season 3Ep. 121
Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward. In this episode, I’ll take you behind the scenes of my discovery call process, showing you how I vet clients to determine if they are serious about building a community or just lo...
Jul 30, 2024•19 min•Season 3Ep. 120
How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode! Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the f...
Jul 25, 2024•14 min•Season 3Ep. 119
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ---------------------------------------------- Today’s episode is all about building a brag-worthy brand. If yo...
Jul 16, 2024•47 min•Season 3Ep. 118
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle. Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist. ----------------------------------------------------- Ever heard the terms “content pillars,” “content buckets,” or “con...
Jul 09, 2024•15 min•Season 3Ep. 117
Today’s episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you. I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly a high school history teacher, Sam now mentors aspiring and scaling social media managers. Sam shares strategies for crafting a brand that speaks dire...
Jul 02, 2024•39 min•Season 3Ep. 116
In today’s episode, we’re breaking down what goes into a $1K social media strategy, part of my Kona Package. This VIP service is perfect for service providers who want a custom strategy they can implement themselves, rather than outsourcing their social media. Whether you're a social media manager or a business owner, this episode will provide you with valuable insights for creating a solid and sustainable social media strategy. Other Links & Resources: Grab my SMM Notion Template - use code...
Jun 25, 2024•12 min•Season 3Ep. 115
Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business. Wheth...
Jun 18, 2024•42 min•Season 3Ep. 114
In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft compelling copy. Tune in to learn how to reduce overwhelm and create a more sustainable social media business! --- Connect With Jess: Instagram The On...
Jun 11, 2024•49 min•Season 3Ep. 113
In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities. Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTu...
May 28, 2024•47 min•Season 3Ep. 112
