Launching W Records
Mar 04, 2019•27 min•Season 1Ep. 15
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Episode description
W Hotels recently launched its very own record label, W Records. At the W Music International Summit in Austin, Texas, Marriott Bonvoy Traveler sat down with some of the top innovators in the music industry who led the launch of W Records. Learn how they ensured brand consistency, navigated the changing music industry landscape, and got some of the top emerging artists to come on board.
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