T@W Ep 49: Unpacking 2024’s Biggest Priorities For Payers (And How Salesforce Health Cloud Can Help)

A new year means new trends and priorities for virtually every industry under the sun. And for healthcare payers, several of the most prominent developments of the past few years– such as prior authorization, concerns around member experience, compliance, and the ever-rising role of AI– are projected to become unavoidable in 2024. So how can payers leverage technology to get ahead of these rapidly developing trends? That’s where Salesforce Health Cloud comes in. In this episode of Transformation @ Work, we’re looking at how payers can leverage digital tools to stay one step ahead of 2024’s fastest-developing trends and priorities. Key Talking Points 02:49: Outlining the major trends set to impact the payer industry in 2024 04:10: How payers can leverage Salesforce Health Cloud to deliver the best-in-class experience to their members 06:50: Steps payers can take to streamline the prior authorization process through technology 10:45: The critical importance of building relationships with outside community organizations, and how Salesforce can help facilitate them 13:55: How Salesforce Health Cloud can help payers stay compliant and on top of legislative changes 16:32: Why the payer industry is relatively cautious to build AI into their workflows 19:47: Low-hanging fruit: steps payers can take right now to get ahead of 2024’s developing industry trends Guest Bio Cheryl Gibson Senior Director of Healthcare & Life Sciences (Payers), Gerent Cheryl Gibson is a tenured healthcare professional and Salesforce solution leader who excels in translating business processes into high-value technical solutions. With nearly three decades of industry experience — 10 of which were dedicated to directing the strategy, design, and implementation of complex projects in the Salesforce ecosystem — Cheryl is well-equipped to help Gerent’s payer clients overcome hurdles and achieve their ideal future state.