E8: Jamie Miles (Penske Media)

In this episode of the Smooth Operator Podcast, we chat with Jamie Miles, Vice President of Penske Media’s commerce division. Jamie shares her journey from a journalism graduate to leading e-commerce operations across multiple brands, detailing the strategic shifts from traditional content management to integrating e-commerce solutions. She delves into the evolving landscape of online marketing, the importance of adapting to changing consumer behaviors, and the innovative approaches to monetization and affiliate marketing at Penske. Join us as Jamie offers invaluable insights into navigating the dynamic world of digital commerce and content creation.