E7: Emily Welsh (WSJ - Buy Side)

In episode seven, Emily Welsh discusses her rich background in publishing, tracing her journey from the bustling newsrooms of Advertising Age to her innovative contributions at Vogue and Conde Nast. Transitioning into the digital realm, Emily has played a pivotal role in navigating the challenges of digital content at WSJ before embarking on launching Buy Side at WSJ. Throughout the conversation, she reflects on the evolution of publishing and advertising, underscoring the significance of audience engagement and the strategic implementation of SEO in today’s digital age. Her insights into the integration of content and commerce, coupled with a forward-looking approach to the impact of AI, offer invaluable perspectives for anyone navigating the complexities of the modern media landscape.