E1: Caley-Rae Pavillard (ShopMy)
May 15, 2025•23 min•Season 2Ep. 1
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Episode description
ShopMy is rethinking influencer marketing and VP of Creators Caley Pavillard breaks down how. We talk about creators evolving into performance-driven partners through affiliate tech, detailed analytics, and emerging AI, and why social commerce is now a must-have growth channel for consumer brands.
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