Travel advisors, stop using these phrases right now
Episode description
This week on Trade Secrets, friend of the podcast Jenn Lee of Travel Planners International returns to talk about the kind of language travel advisors shouldn’t use when talking to clients. Co-hosts Jamie Biesiada and Emma Weissmann perform a sample dialogue for Jenn, and she takes Jamie, posing as an advisor, to task for all of her negative language (“I add value,” “What’s your budget?”). Jenn talks about why words matter, and the fact that, in her words, “People buy on emotion and justify logically.”
This episode was sponsored by ALG Vacations.
Further resources:
The Fiercely Forward Travel Advisors Facebook group
Crucial Conversations: Tools for Talking When Stakes are High
Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services and Ideas
The companion to Words the Sell, More Words that Sell
Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas
Building a StoryBrand by Donald Miller
Need advice?
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Email us: tradesecrets@travelweekly.com
Theme song:
Sock Hop by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4387-sock-hop
License: https://filmmusic.io/standard-license
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