Encore: Why should I start selling groups?

Trade Secrets is on hiatus this summer. New episodes will be out this October, but in the meantime, we're bringing you some of our favorite episodes every other week. Here's one of them!

This week on Trade Secrets, it’s all about groups. Join co-hosts Emma Weissmann and Jamie Biesiada as they talk to three travel advisors about how they successfully put together group trips during the pandemic using the “come away with me” strategy. Instead of finding a group leader to draw in travelers, they themselves become the leader, inspiring clients to have confidence in travel. Hear from Emer Coughlin, Carol McKee and Wendy Chambers.

Further resources:

From ‘pied piper’ to ‘come with me’

The ‘come with me strategy’ in action

Smartbrief for the Travel Professional

Travel is back -- and so are travel scams

Need advice?

Email us: tradesecrets@travelweekly.com

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Sock Hop by Kevin MacLeod

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