Encore: Travel advisors, what’s your elevator pitch? (feat. Jackie Friedman)

Trade Secrets is on a holiday break. We're sharing some of our favorite episodes until we return.

This week, we're featuring our first episode of season five. Hosts Emma Weissmann and Jamie Biesiada welcome Nexion Travel Group president Jackie Friedman on the show to talk about the value of travel advisors. They discuss the modern history of the profession and the evolution from “agent” to “advisor,” then answer listener questions about standing out from the crowd, how advisors can sell their own value and what makes a good elevator pitch.

Trade Secrets will return with season six in early 2025.

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See omnystudio.com/listener for privacy information.