S5 - E4 - The Thirst Time - Luca Lorenzoni

This weeks guest is Luca Lorenzoni. Luca has had a really interesting career path, starting out with Ab inBev (the big guys) before becoming managing director at Camden then CEO of Northern Monk. 

For me, it’s Such a fascinating trajectory because Luca learned/got all of the tools from a big corporate entity before moving into a more independent & craft beer market. 

He wrote four really interesting (and I encourage you to read) articles that talk about the essence of what it is to be a ‘craft brewery’ and how to find a path forward. 

Heavy Emphasis on the Path bit there as that’s then name of Lucas new consultancy, where he helps smaller starter brands move towards there goals 

I loved this conversation, and hopefully there’s a lot for you guys to take away from it it 

Enjoy!

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