Welcome back to the final episode of Tower After Hour's Season 3: Digital Marketing Psychology. It's been such an informative and interesting season learning from only the best! In this episode we will be discussing how words can do more than inform, they can provoke, persuade, and convert. We explore the psychology behind copywriting and content writing, from crafting FOMO-fueled headlines to using loss aversion and urgency to drive action. The strategy of written content shifts depending on th...
Jun 26, 2025•52 min•Season 3Ep. 5
Color isn’t just decoration, it’s communication. In this episode with our very own Art Director, David Kimmick, we dive into the fascinating world of color psychology and how it shapes marketing strategy. From cultural and societal influences to the emotional impact of specific hues, we explore how color can evoke trust, urgency, calm, or excitement and how those feelings translate into brand perception and consumer behavior. Whether you're designing your brand from scratch or just wondering why...
May 29, 2025•46 min•Season 3Ep. 4
Welcome back to Tower After Hours! Today, we’re diving into something that every marketer is feeling but few have fully wrapped their heads around: the evolving complexity of the sales funnel in the age of information overload. We’re thrilled to be joined by Tina Bartos, Director of Sales for Nook Meeting and Events, who's giving us valuable insight into how the customer journey has changed, and how we can be tackling these challenges head-on in a world where attention is fleeting and choices ar...
Apr 24, 2025•54 min•Season 3Ep. 3
Welcome back to another episode in our Digital Marketing Psychology season! Today, we’re diving into the ever-evolving world of social media—where trends shift overnight, algorithms keep us on our toes, and strategy is everything. If you’re a Lancaster local—or just looking for fun things to do in the city—you might have come across Decades and the incredible work of Tony Gorick on their social media. We sat down with Tony to unpack the secrets behind social algorithms, effective strategies, and...
Mar 27, 2025•53 min•Season 3Ep. 2
Welcome back to Season 3 of Tower After Hours! To kick off our new season discussing Digital Marketing Psychology we needed to start with the basics: Understanding Your Audience. Consumer decisions aren’t random—they’re shaped by emotion, logic, scarcity, authority, and more. But one of the biggest mistakes businesses make? Focusing on themselves instead of their audience. If you don’t truly understand your customers—their needs, wants, and expectations—they’ll scroll right past you. So we are j...
Feb 28, 2025•1 hr 4 min•Season 3Ep. 1
Welcome to a very new season of Tower After Hours. We’re jumping into season 3, Digital Marketing Psychology: Standing Out in a Saturated Industry. So over the next few episodes, we’ll be looking at the relationship that psychology plays in digital marketing. Talking with both external guests from different backgrounds and also gathering Tower's internal insights, we are going to do a deep dive on how psychology and marketing work together and the impacts that it has on us as consumers. You can ...
Jan 30, 2025•30 sec
As the year 2024 comes to an end, so does our second season of Tower After Hours. Thank you to all who have listened along the way and heard from our amazing guests this season. We hope you were just as inspired as all of us here at TAH. This final episode we're joined by an incredible guest who brings all the holiday cheer. Josh Henry, Co-Owner of Lamphouse was able to join the pod to talk about his passion for film, visual storytelling, and his home here in Lancaster County. We learn not only ...
Dec 19, 2024•43 min•Season 2Ep. 6
Feeling hungry right before a holiday with some of the best dishes of the year? This episode will make your stomach growl a little louder. Lily and Alex sit down with Corinne Foster, the Development and Communications Manager at Lancaster County Food Hub — though, some of you might know her best as @FostertheFoodie on Instagram. What started as a fun hobby to learn where to find the best food at the best prices has now grown into a full-time side hustle. Listen in as we learn how she grew her fo...
Nov 21, 2024•46 min•Season 2Ep. 5
Strasburg Rail Road is one of the top 3 tourist attractions in Lancaster County because of its historic reputation as the longest operating passenger railway in the United States. But there so much more to this destination than what you might think. From holiday trains and escape rooms to historical reenactments and wine and whiskey tastings, Strasburg Rail Road is a hub for people in all walks of life. We sat down with the VP of Guest Experience, Eric Connor, to discuss how our collaboration ha...
Oct 31, 2024•39 min•Season 2Ep. 4
Can you believe we're already halfway through season 2? Discover Lancaster has the amazing charge of bringing people into Lancaster County to explore everything from Amish Country, downtown city haunts, to the beautiful nature in between. In this episode, we sit down with Tori and Courtney from the Marketing and Sales teams to get a behind-the-scenes look at the tourism industry, and even discover some of their favorite Lancaster hidden gems.
Sep 26, 2024•49 min•Season 2Ep. 1
This month the TAH pod is joined by the Founding Executive Producer of Prima Theatre, Mitch Nugent. Situated on the West Side of Lancaster City, Prima Theatre offers innovative theatrical experiences that the entire community can engage in. We learn about how Prima came to be what it is today through Mitch's visionary leadership and incredible generosity of those in the area. Tune into this episode to hear about this ultimately risky journey to create what has never been created and share it wit...
Aug 29, 2024•55 min•Season 2Ep. 2
In the first episode, we sit down with Kendra Frazier, Founder of Unique Lancaster Experiences. Through a series of tours and other excursions, Unique Lancaster Experiences helps spotlight minority owned businesses and Lancaster City's rich history. Before the episode, the TAH team experienced the International Food Tour and were able to learn so much from Kendra all while enjoying delicious local spots. Head to their website to schedule a tour for you and your friends, co-workers, or family!...
Jul 25, 2024•38 min•Season 2Ep. 1
Welcome to season 2, where we break down the marketing behind your favorite Lancaster events. In this 6-episode series, we'll be sitting down with some skillful marketers who specialize in a unique marketing niche: selling the experience. From building that initial buzz to retaining engaged users, we'll be diving into the details of the most compelling strategies you can use to deliver your message and convert interest into action.
Jul 12, 2024•34 sec
As you may have heard, Tower is hosting their first charity golf tournament in August 2024! We're really excited to bring Danielle Sunday & James DeBord on the podcast to talk about Schreiber Center for Pediatric Development, our charity partner for the tournament. We dive into the personal and professional impacts of working at Schreiber and the incredible work that is done everyday for our local community.
Jun 27, 2024•59 min•Season 1Ep. 6
Tower announced a complete rebrand including a new logo and website. A lot of time and effort has gone into this! Lily and Alex chat with Tower's Content Team Lead, Grace Hurst, and Art Director, David Kimmick about the process behind this rebrand and how their visions came to life.
May 30, 2024•58 min•Season 1Ep. 5
Lancaster County has a plethora of non-profit organizations who work tirelessly to make our community better. On this episode, Lily and Alex sit down with Sandy Gambone and Lauren Radcliff, Business Ambassadors and the Advancement Team at Water Street Mission. The gals chat through the experiences that Sandy and Lauren have had that led them to their current roles in the non-profit space. Touching on the value of relational marketing, listeners will hear how it allows Sandy and Lauren to further...
Apr 25, 2024•49 min•Season 1Ep. 4
At Tower, we embrace passionate marketers, and Alex Davis is a perfect example of that. With an intense passion for bettering himself and learning that latest in SEO best practices. We'll talk through growing your passions, finding balance, and developing professional and personal niches. Subscribe to our newsletter :: www.towermarketing.net/podcast/
Mar 28, 2024•38 min•Season 1Ep. 3
In this special Super Bowl Episode, Lily and Alex talk with Mackenzie Bender, Corporate Director of Marketing & Partnerships at Spooky Nook Sports about her favorite Super Bowl commercials. We'll also discuss how Spooky Nook events have changed and adapated since the COVID pandemic and the future of their events. Subscribe to our newsletter :: https://www.towermarketing.net/podcast/ Gain more insights from our monthly blog :: https://www.towermarketing.net/blog/s1-ep2-super-bowl-commercials-...
Feb 29, 2024•47 min•Season 1Ep. 2
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond. __________ Lily and Alex sit down with Brianna Titi, the Business Development Officer at the EDC (Economic Development Company), to talk a...
Jan 25, 2024•34 min•Season 1Ep. 1
Welcome to Season 1 where across 6 episodes, we meet with guests from various backgrounds in Lancaster County who support and uplift individuals and the business community. From well-known Lancaster businesses, nonprofits, and even our own agency, we’re diving into how these marketers use different tactics to leave an impact in their organizations and beyond.
Jan 25, 2024•29 sec
A Holiday Special for you and yours! Alex, Lily, and Marisa sit down for this Holiday Wrapped edition of the show to end out the year. We discuss some of our favorite and most memorable holiday campaigns from this year and few that have stuck around for the long haul. Happy Holidays from Tower After Hours!
Dec 28, 2023•36 min
Continuing our conversation from last episode, we dive into the future of the Lancaster Chamber. We hear about some new initiatives, how you can get connected with your own Chamber, and how this group is so vital to our businesses and residents.
Dec 07, 2023•33 min
The Tower After Hours girlies sit down with the hosts of "What's on Tap, Lancaster?" podcast to discuss the past, present, and future of the Lancaster Chamber. Covering topics that range all the way from sour beers and The Annual Dinner to the inspiring work that Molly and Ashley are doing to raise the voices of their community. Be sure to finish the conversation in our next episode where we hear about the future of the Lancaster Chamber.
Nov 30, 2023•47 min
We sit down with Kimmick and Kelly, two designers on Team Tower to talk about their creative process and how they might be different. We dive into it all, how to get out of a creative rut, what font you would be, and a very special design project our team has been working on!
Oct 26, 2023•44 min
While some of us are at our desks, others are out and about bringing in new clients. It's true, without Biz Dev we wouldn't be in business. We talk networking, marketing automation, and how to give a pitch with confidence with our Biz Dev Queen, Erica Rutter.
Sep 28, 2023•35 min
For more behind the scenes of Tower After Hours, follow our socials! Instagram :: https://www.instagram.com/towermarketing/ Facebook :: https://www.facebook.com/TowerMarketing Linkedin :: https://www.linkedin.com/company/tower-marketing-lancaster-pa
Sep 13, 2023•28 sec
Lily and Alex sit down with Gallup certified Strengths Coach, Brianna Campbell. She teaches us all about how our strengths are a part of who we are, and how we can use them to become better both professionally and personally. Join in on the Buzzfeed Quiz :: https://www.buzzfeed.com/lady_emerald/personality-in-3-words-quiz Subscribe to our Newsletter(!) :: https://www.towermarketing.net/podcast/
Aug 31, 2023•47 min
Lily and Alex sit down with Trevor, our GA4 guru, to answer all the burning questions we have about the transition from Universal to GA4. Sign up for our podcast newsletter to stay in the loop :: https://www.towermarketing.net/podcast/
Jul 27, 2023•33 min
The world of content marketing is constantly evolving, so Lily and Alex sit down and chat through some of the top things they've learned in the last year as Content Writers. We'll tell you all about the big successes we've had, and the major fails *insert facepalm emoji here*.
Jun 29, 2023•23 min
Doubting your skills, talents, or accomplishments? You're not alone. Likely, everyone's battled with the imposter phenomenon at some point in their career. And imposter syndrome can compound when you step into a leadership role. That's why we're joined by Kelly Howard, Account Executive, as we explore how to turn obstacles into opportunities, and why this feeling doesn't mean you're weak — it means you're human.
May 25, 2023•29 min
