Tough on Art

Tough on Art is hosted by Jen Tough, an art dealer based in Santa Fe, NM and founder of the Artist Alliance. This podcast was created with emerging, re-emerging, and mid-career artists in mind. We focus on all things contemporary art, through down to earth interviews and straight forward conversations. Our mission is to make the often opaque and exclusive art world more transparent and a little less daunting.

Last refreshed: July 6th, 2025 at 11:18 PM ⓘ

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Episodes

Gallerist Q&A 03

Gallerist Jen Tough answers questions from artists submitted prior to the podcast. Ask your own questions at www.JenTough.gallery This episode covers: when and why to work in series, pricing your work when you have multiple galleries, galleries sponsoring artists for shows, art exhibitions and fairs in Europe, target markets and buyers, and forming corporations or LLC's for your art business. ______________ Consider membership in the Artist Alliance Community! We'd love to have you! •Artists ear...

Feb 09, 2021•21 min•Season 1Ep. 7

Gallerist Q&A 02

This episode is Part Two of a live webinar called "Gallerist Q&A" on January 31, 2021. Prior to the webinar, artists submitted their questions. This episode covers: selling online while also having gallery representation, ideas for gaining gallery representation outside of your hometown, disappointment with Jen's "Make Your Work Stand Out" workshop and the misperception that artists need to create gimmicky work to achieve gallery representation, making authentic work (and why sustainability ...

Feb 01, 2021•30 min•Season 1Ep. 6

Gallerist Q&A 01

In this episode, from a recorded live webinar, Jen answers questions submitted from artists, gathered before the webinar. Questions in this episode include: How do gallerists find artists, recouping framing costs when working with a gallery, a bit about art fairs, how to list mixed media works when submitting to shows, what's better: an MFA or MA when you don't have plans on teaching. ______________ Consider membership in the Artist Alliance Community! We'd love to have you! •Artists earn 100% o...

Feb 01, 2021•28 min•Season 1Ep. 5

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