177 | Little Wooden YoYo

Alicia Zur-Szpiro is a trailblazer in creative industries, blending her background in game design with her passion for hospitality. Co-founder of Wonderland London, she helps hotels craft engaging, memorable experiences for families, backed by the insights from the company's pioneering "Kids and Teens Hospitality Report." Alicia’s expertise spans innovation, family dynamics, and hospitality trends, with a focus on playful practicality and untapped potential.

What You'll Learn About:

From board games to boutique hotels: Alicia shares her journey from crafting card games to revolutionizing the family hotel experience.

The Kids and Teens Hospitality Report: Alicia discusses the surprising data on why urban hotels are missing out by not catering to younger guests.

Small touches, big returns: Learn why a dollar yo-yo earned more loyalty than a five-star view—and how hotels can replicate this magic.

Teens: The untapped market: Alicia explains why teens are often overlooked in hospitality and how small innovations, like a “kids minibar,” can transform their stay.

Easy wins for hotels: Creative, cost-effective strategies for engaging kids and teens without turning the lobby into a water park.

Looking ahead: Alicia predicts that kids and teens will soon rival pets as hospitality VIPs and shares her vision for loyalty programs tailored to younger travelers.

If you loved Alicia's story and want more like it, please subscribe, share, and leave a review. Want your burning hospitality questions answered? Call or text the hotline at 850-404-9630 to be featured on a future episode!