High season is heating up and this summer we're bringing you some of the best episodes from both our shows on the ServiceTitan Podcast Network. Between new episodes, ones from the past you might have missed, and conversations and checkins from over 5 years and 280 episodes - there's so much to learn about running your trades business better than ever. Episode originally Aired 3/26/2026. In this episode, James Beyer , Owner of Beyer Plumbing , returns to share the story behind moving his construc...
Jun 02, 2026•38 min
What does SEO look like in a world where AI is answering questions before customers ever click a website? In this episode, Amanda Salvatore sits down with William Haddad , SVP of Product and Optimization at Scorpion , to unpack how AI search is reshaping online visibility for home service businesses. They explore the shift from traditional SEO to AI-driven search experiences, why brand authority and customer sentiment matter more than ever, and how contractors can improve visibility without gett...
May 26, 2026•38 min
In this episode, John Wilson returns to Toolbox for the Trades five years after his first appearance to share what it really took to scale the Wilson Companies from under $5 million to more than $40 million in revenue in under five years. John walks through the messy middle of rapid growth, from tripling his team in a single year to realizing they did not yet have the systems, leadership, or structure to support it. What followed was a multi year reset focused on operations, hiring, and building...
May 19, 2026•43 min
In this episode, we sit down with Caren Bueno , Service Division Coordinator, Corbett Irrigation , to talk about what it looks like to build a life and a business from the ground up. Caren shares her journey from arriving in the U.S. as an au pair to leading a service division, building systems, and turning day-to-day chaos into something that actually works. She talks about learning in real time, creating structure where none exists, and why the right team matters more than any process or playb...
May 12, 2026•35 min
Mike Brewner (CEO), Sydney Biancardi (COO), and Clint Hodge (CFO) of Iceberg Home Services join the show to reveal how their distinct leadership styles created a high-performing trifecta. Mike, a trades veteran, started the business in a 12-by-12 shed and transformed it into a dominant force in Central Florida. He is joined by Clint, a non-industry hire from the gaming and finance sectors, and Sydney, a fresh business graduate who climbed the ranks from CSR to COO in just five years. Utilizing t...
May 05, 2026•43 min
Amanda Portinari , Director of Industry Transformation at Ambition Theory , joins the show to discuss a critical leadership shift that is transforming the construction and trades industries. Amanda breaks down the fundamental differences between transactional leadership, which relies on top-down delegation, and transformational leadership, which inspires collaboration and innovation. A core focus of the episode is the distinction between mentorship (giving advice) and sponsorship (creating oppor...
Apr 28, 2026•37 min
Yi Wei , System Analyst at Southern Botanical , joins the show to discuss her unique role as the “cardiologist” for the heartbeat of her company's operations. She details Southern Botanical's massive shift from a heavy construction division to focusing exclusively on maintenance and how she helped build the bridge between their business and their software. Yi breaks down her approach to transforming raw data into strategy , including the implementation of 30 vital metrics and the creation of “ga...
Apr 21, 2026•29 min
Carrie Kelsch , Founder and CEO of A-Plus Garage Doors in Utah, joins the show to discuss her journey from clandestine business owner to the leader of a $48 million enterprise. Carrie shares the specific tactics her team used to jump from $36 million to $48 million in a single year, including a unique “revenue bell” system that gamifies success for the entire office. She opens up about battling negative belief systems and imposter syndrome, explaining how she finally leaned into her identity as ...
Apr 14, 2026•31 min
Stephanie Allen , CEO of Airworks Solutions , and Jennifer Bagley , CEO of CI Web Group , join the show to discuss their collaborative mission: JustStart AI. This online community helps contractors move past the doomsday fear of artificial intelligence and into a world of massive operational leverage. Stephanie shares how she transformed her business after a difficult 2025 by cutting marketing spend by 50% and achieving an unprecedented 25% net profit through AI-enabled processes. Jennifer break...
Apr 07, 2026•45 min
Mark Pyrah , President and Director of Client Care at Peak Landscape , shares a deeply personal account of transforming anxiety into a leadership tool. After 20 years in the industry, Mark discusses how he moved from being a “task master” focused on checkmarks to a leader driven by purpose and SOPs. He breaks down the financial shift that saved his sanity, moving focus from top-line revenue to free cash flow, and reveals how Peak Landscape is currently building custom AI assistants to decentrali...
Mar 31, 2026•29 min
Brett Voccola, the Manager of Apprenticeship at Encon Heating & AC , joins the show to share how one Connecticut-based HVAC company is solving the labor shortage by growing its own talent. With 350 employees and a legacy dating back to 1969, Encon recognized that relying on a small, competitive labor pool was no longer sustainable. Brett discusses the development of Encon University, an in-house apprenticeship program that recruits high school students through a work-based learning pipeline....
Mar 24, 2026•37 min
Abhishek Mathur , the newly appointed Chief Technology & Product Officer (CTPO) at ServiceTitan , joins the show to discuss the transformative power of AI in the trades. With an impressive background at Microsoft, Meta, and Figma, Abhishek explains how AI serves as a force multiplier, automating mundane tasks so contractors can focus on their craft. The conversation focuses on real-world examples of AI efficiency, from voice agents handling 7,000 calls during a winter storm to intelligent ro...
Mar 17, 2026•39 min
Keenan Baird , owner of GreenRoots and one of the few Board Certified Master Arborists in the country, dives into the “missing middle market” and the urgent need for modernizing the tree care industry. Keenan shares his journey from dragging branches in the Arizona heat to running a tech-forward operation in Nashville. He reveals how investing in a CRM and building a custom, transparent estimating formula allowed him to process a year’s worth of revenue in a single week following a devastating i...
Mar 10, 2026•32 min
In this episode, Chris and Joe Hoffmann , the CEO and COO of Hoffmann Brothers , reveal the strategy behind building a service empire. They detail their journey of scaling a $9 million family business into a $160 million powerhouse. The brothers discuss the transition from independent careers in the Marines and engineering to taking over their father’s company, emphasizing the importance of humility and “three-hat” framework for managing family dynamics. They share raw insights into their bigges...
Mar 03, 2026•47 min
Yocelin Reynoso-Prado, Branch Manager of the L.A. Division at SouthWest Landscape and a 2025 Lawn & Landscape Employee of the Year finalist, joins the show to discuss her rapid rise in the industry and her focus on operational due diligence in landscaping. Coming from a background in medical billing and finance, Yocelin brings a unique perspective to field operations, emphasizing proactive communication and the power of being a “partner” rather than just a vendor to property managers. She de...
Feb 24, 2026•23 min
What if helping other contractors grow could earn you real rewards? In this episode, we’re joined by ServiceTitan leaders Naomi Menzer and Ellen Rohr to break down two powerful ways contractors can engage with the ServiceTitan community: the referral program and the brand ambassador program. From cash bonuses and cars to brand-building opportunities and industry visibility, Naomi and Ellen explain how these programs work, who they’re for, and why community-driven contractors tend to benefit the ...
Feb 17, 2026•28 min
Brooke and Allie Riley, Co-owners of Riley Plumbing, Heating & Air , join the show to discuss leveraging AI in the trades to transform a 25-year-old business. Brooke, who started the company at age 19 in 1999, shares the “whiplash” experience of moving from paper maps to running a fully AI-powered remote location in Reno with zero office staff. Allie explains how she optimized operational workflows by introducing ServiceTitan and using AI voice agents to automate 100% of their inbound call t...
Feb 10, 2026•29 min
In this episode, we sit down with Travis Wills , Sr. Director of Client Success at Aspire Software , to explore what it takes to grow without chaos. From starting in landscaping as a teenager to becoming employee #19 at Aspire, Travis has seen firsthand how systems, mindset, and people shape success. We dig into why keeping it simple is often the fastest path to scaling, why change management matters more than software features, and how emotional attachment to old processes can quietly slow grow...
Feb 03, 2026•22 min
Justin Blaine , Co-owner of Carter Services in Torrance, CA, provides a unique perspective on banking on the resilience of the trades by detailing his transition from a professional M&A advisor to an owner-operator. Drawing on lessons from his three years in minor league baseball, Justin discusses the necessity of humility, work ethic, and managing failure when entering a new industry. He shares the fascinating story of how he went from being a customer to the owner of a 50-year-old family b...
Jan 27, 2026•45 min
John Conway , COO at Redwood Services in Memphis, shares his blueprint for de-seasonalizing your business for year-round stability and growth. Drawing on his experience as a former contractor and Nexstar coach, John details how to mitigate slow seasons by strategically adjusting marketing spend, adding complementary year-round trades (like plumbing), and aggressively nurturing your maintenance base. He also reveals the powerful 350:1 KPI for a healthy agreement base and explains how consistent t...
Jan 20, 2026•30 min
Contractors are drowning in tech clutter. Between AI tools and endless “must-have” software subscriptions, it’s easy to get lost chasing the next shiny object. In this episode, Powerhouse Consulting ’s Jenny Benbrook and Pam Duffy join the show to share a five-step plan for cutting through the noise, eliminating redundant tools, and building a smart, scalable tech strategy that actually drives profit. From budgeting like a marketer to running a “Goldilocks check” on your tech, this conversation ...
Jan 13, 2026•53 min
What happens when curiosity turns a landscape professional into the tech driver behind an entire organization? In this episode, we talk with Taylor Anderson , Systems Development and Growth Manager at Sunline Landscapes , to explore how a passion for learning, curiosity, and a little patience can transform both a career and an organization. Taylor talks about stepping into a brand new role, refining processes across departments, gaining support from the top, and why patience is the real secret b...
Jan 06, 2026•33 min
Recording live at Pantheon, Kristen Deese , CFO at The Virtual CFO for the Trades , explains her fractional CFO strategy for helping trades business owners master their finances. Drawing on her experience selling her own home services business to private equity, Kristen discusses the crucial steps to ensure financial health, including properly departmentalizing financials and calculating gross profit margin. She shares the one "hot take" she would megaphone to the entire industry — why net profi...
Dec 30, 2025•26 min
Live from Pantheon, Chris Gist , Regional VP of the Gulf at Leap Service Partners , shares his incredible journey of rapid trades growth. Starting his plumbing company, Paradise Plumbing, in 2019, Chris quickly partnered with a mentor and executed an ambitious plan, selling the business in just three years to LEAP. He discusses the critical role of a distinctive brand and culture (including tiki hut vans and Hawaiian shirts) in attracting customers and private equity interest, the intense commit...
Dec 23, 2025•21 min
Zachary Perge , VP of Distribution Strategy at HARDI , breaks down the critical HVAC profitability strategy for today's challenging “repair market.” He reveals key data points, including how financing adoption can increase average ticket prices by over $6,800. Zachary argues that the most resilient contractors are those who stop chasing pure volume and instead focus on controlling what they can control: identifying and duplicating their most profitable jobs, teams, and product lines. He also off...
Dec 16, 2025•36 min
In this packed episode of Toolbox for the Trades , Justin White , CEO of K&D Landscaping and host of the Trades Talk podcast, returns with a clear message for 2026: raise the bar or get left behind. He and host Amanda dive into the Commercial Landscape Industry Report and pull apart the biggest shifts shaping the year ahead, including client retention battles, pricing pressures, the tech surge sweeping the industry, the power of experimentation, and the generational handoff transforming the ...
Dec 09, 2025•49 min
Live from Pantheon, Scorpion CRO Jamie Adams dives into the biggest challenges and opportunities in trades digital marketing. Jamie explains why the rise in competition and advertising costs requires a more sophisticated, data-driven approach. He shares how the ServiceTitan and Scorpion partnership allows contractors to view their business through an e-commerce lens, tracking marketing spend all the way to revenue. Jamie also details new consumer trends, like impatience and the demand for inform...
Dec 02, 2025•19 min
In this episode, Christina Criniti-Dear , Director of Operations at Zoom Drain and owner of two Florida franchises, shares how she went from answering phones to running the show. She explains why every great leader should start at the bottom, how empathy isn’t innate but learned through experience, and what it really takes to build a thriving franchise from the ground up. Christina opens up about the lessons that shaped her leadership style: from owning every mistake to leading with clarity and ...
Nov 25, 2025•36 min
Tim Johnson , President of Tim Johnson Landscaping in Statesville, NC, shares his blueprint for sustainable business growth, detailing his company's journey from a childhood mowing operation to a multimillion-dollar enterprise. After a period of rapid expansion, Tim made the strategic decision to “pump the brakes” for two years to restructure. He discusses the critical importance of building a management team, defining core processes (like implementing EOS), and shifting from “order taker” to a ...
Nov 18, 2025•28 min
In this live episode from #Pantheon2025, Chris Petros , ServiceTitan COO, and Martha Hill Harvey , SVP of Platform Strategy at Synchrony , discuss how contractors can leverage the latest consumer trends in the trades to grow their businesses. They break down key insights from the ServiceTitan-Synchrony 2025 Consumer Report, including the importance of providing a seamless web and mobile experience, offering flexible payment options like financing, and building a strong brand that resonates with ...
Nov 11, 2025•32 min
