#61 - Insanely Simple: The Obsession That Drives Apple's Success - podcast episode cover

#61 - Insanely Simple: The Obsession That Drives Apple's Success

Feb 06, 201736 min
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Episode description

This week Cut The Crap Podcast features the book, 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall.

Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

I took 10 Golden Nuggets away from this book!

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