Dissecting Pretty Little Thing's SHOCKING Rebrand | (lack of diversity, conservatism, higher prices)

Fast fashion is changing right before our eyes, and PrettyLittleThing’s rebrand is proof. But is this a true luxury evolution or just another marketing illusion? In this deep dive, we analyze how brands like PLT are abandoning their roots, chasing the old money aesthetic, and pricing out their original audience—without improving quality.

Topics Covered:

The meaning behind PrettyLittleThing’s rebrand

How Zara’s influence is reshaping fast fashion

The rise of the quiet luxury & old money aesthetics

The decline of the BBL fashion era

Capitalism in fashion: Higher prices, same quality?

The lack of diversity in PLT’s new image

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