Why Most YouTube Ads Fail — And How Smart Business Owners Fix It with One Simple Shift In this episode, Gabe Arnold sits down with Aleric Heck, YouTube ads expert and CEO of AdOutreach, to uncover the biggest mistake business owners make with YouTube advertising — and how providing real value can dramatically increase leads and sales. ➡️ Get the guide to attracting premium clients without relying on Facebook or Google ads: https://adoutreach.com/gift/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📌 Connect with Aleric ...
May 29, 2025•49 min•Ep. 147
If you're a Direct-to-Consumer (DTC) brand owner struggling with cash flow, profit margins, or growing your brand without breaking the bank, don’t worry—we’ve got you covered. In this episode of Today's Business Leaders , Gabe Arnold sits down with Jarrod Sousa , founder of DTC Wealth , to expose the biggest financial mistakes killing DTC brands —and how to fix them before it’s too late. Plus, If you're a Shopify brand owner trying to scale from $1M to $50M+ , this episode will change the way yo...
Feb 20, 2025•44 min•Ep. 146
"The only way to succeed is to suck long enough to stop sucking." - Nathan Brooks In this episode of Today's Business Leaders , Gabe Arnold sits down with Nathan Brooks, a powerhouse entrepreneur, author, and real estate mogul. Nathan's journey from mowing lawns at age 6 to leading multi-8-figure businesses is nothing short of inspiring. With an unfiltered and honest take, Gabe and Nathan break down what it really means to succeed in entrepreneurship—beyond the fluff and get-rich-quick myths. 🎙...
Dec 23, 2024•56 min•Ep. 145
"The problem with most marketers online is they act like a horny teenager on prom night.” - Mark Mawhinney In today’s episode, long-time friends Gabe and Mark provide an unfiltered look into the world of online entrepreneurship. Mark shares his journey, from building successful Facebook groups to navigating the pitfalls and truths of online business. They discuss everything from the deceptive practices often seen online to the importance of consistency and integrity in growing a real business. M...
Oct 03, 2024•40 min•Ep. 144
“Create something that's more rich than just text and pictures.” - Todd Giannattasio In this episode of Today’s Business Leaders, Todd Giannattasio, founder of Tresnic Media, shares his journey from building websites in high school to running a successful digital marketing agency. Todd dives into the importance of creating helpful, humanized content with digital leverage to attract and serve your audience authentically. From discussing the evolution of digital media, managing entrepreneurial dis...
Jul 29, 2024•55 min•Ep. 143
“You get a lot of bumps and bruises along the way. If you haven’t, you probably have not gotten any real experience.” - Doug Beaver Leadership is one of the most sought-after qualities in the business world, yet one of the most elusive skills to master. Many aspiring leaders spend years studying what it takes to become successful leaders. But sometimes, the best lessons come from those who have experienced them firsthand. In this episode of Today’s Business Leaders, Doug Beaver, an accomplished ...
Jun 21, 2024•55 min•Ep. 142
“We believe that creating real human connections online builds long lasting relationships, clients and brand advocates that last a lifetime. " - Joshua B. Lee Automation and AI have served as a game-changing force for businesses worldwide. But while these technologies offer incredible efficiency tools, they can also distance us from the customers we're trying to reach. According to Joshua Lee, the "Dopamine Dealer of LinkedIn," human algorithm is key to building relationships and standing out in...
May 17, 2024•1 hr 18 min•Ep. 141
“It was a little more exciting to me than what color nail polish I should have on and talking about boys.” When it comes to marketing- it’s easy to get caught up in sales figures and ROI. But for Theresa Pantanella, the owner of an all-female marketing agency, branding and storytelling are just as important. In this episode, Theresa breaks down her entrepreneurial journey, from starting her first business in her early twenties to becoming a successful direct response marketer. Sharing her top se...
Mar 14, 2024•1 hr 6 min•Ep. 140
“People have it backward- they think it’s going to get in the way of connection.” The topic of AI is nothing short of controversial in today’s business landscape. But when it comes to Chat GPT, Kole Whitty is living proof that this technology is most certainly a force for good. In this episode, Kole breaks down how she has used Chat GPT to fuel her business growth and the growth of her clients. From explaining how she’s used AI to connect people to their past loved ones to sharing how she’s harn...
Dec 01, 2023•41 min•Ep. 138
“Podcasts are the best vehicle to get PR attention.” Meet Jeremy Slater, a renegade and renowned podcaster since 2015, when his debut episode of Create Your Own Life aired. Quickly growing to over 10,000 listeners within the first couple weeks of airing, his podcasting expertise striked the interest of many. When others began asking for his help, an organic start to his company, Command Your Brand took way. From his own speedy deliverance into the world of public relations and from the help of h...
Jun 07, 2023•35 min•Ep. 137
“It’s been a dance of merging our gifts together and making it really impactful for our clients” Meet Holly and Chad Ockstadt, co-founders of Quantum Impact, a coaching and consulting firm that helps business leaders and entrepreneurs develop the skills and strategies they need to build their companies and reach success. In this episode, the duo shares their story of how they came together to create Quantum Impact and the unique partnership they’ve built throughout their business. They also shar...
Mar 10, 2023•40 min•Ep. 136
“My wife asked, ‘Why don’t you fix everything that people hate about networking and literally change how the world networks? Seven days later we launched Success Champion.’” Meet Donnie Boivin and Kevin Snow, co founders of the revolutionary networking group, Success Champion Networking. Together, these polar opposite friends are making a lasting impact in the world of networking by providing a unique platform for professionals to meet and connect. In this episode, the duo shares their story of ...
Jan 20, 2023•53 min•Ep. 135
“I saw some exotic cars and some big houses and I thought, I want that.” Meet Robin Westerlund. Robin is an incredibly motivated entrepreneur who specializes in helping people get better sleep. For the past four years, he has been working hard to build his business and create a life he loves. In today’s episode, Robin shares his journey from selling cookies at 13 to becoming a successful entrepreneur. He talks about how he followed his passions and took risks to create the career he wanted — and...
Jan 19, 2023•38 min•Ep. 134
“Figure out what your customer needs, and not what you want to sell them.” Joe Graham is a highly regarded sales expert known for his expertise in business strategy. With a proven track record, he has become a trusted figure for individuals seeking reliable guidance in this field. During this podcast, Joe revealed that his entrepreneurial inclination was evident from an early age. His passion for selling candy bars as a child foreshadowed his future path as an entrepreneur. The turning point cam...
Jan 18, 2023•33 min•Ep. 133
“Sales is the most entrepreneurial job you can be in. If you want to be an entrepreneur, sales is first, everything else is after. There is no business, if there is no sales.” In today’s podcast, Anthony Aramini, a respected coach, graciously opened up about his personal journey. He discusses his transition from being a college student to making the bold decision of leaving his studies behind to fully pursue his newfound passion for coaching. During the discussion, Anthony shared the compelling ...
Jan 17, 2023•48 min•Ep. 132
“Are you serving your fellow human beings to the point that they value what you do, and will open up their wallets to have what you offer?” In this podcast episode, Paul Edwards, the CEO and Founder of Emissary Publishing and the author of the book "Influencer Networking Secrets." Paul generously shared his personal journey, shedding light on his path to becoming the successful entrepreneur he is today. He initially pursued a career as an insurance agent, only to realize that it wasn't the right...
Nov 23, 2022•56 min•Ep. 131
“I need to teach more men to take control of their health, their fitness, and how to be more present with their families.” In the latest episode of Today’s Business Leaders, we feature Cam Hall, the Founder and facilitator of “Dads Making a Difference.” Cam Hall is a coach who generously shares his journey of becoming an entrepreneur. One of Cam's notable ventures is "Fight the Dad Bod," a business dedicated to assisting fathers in achieving better fitness and overall health. However, Cam's aspi...
Nov 22, 2022•35 min•Ep. 130
“I fell in love with the whole online marketing industry.” You won't want to miss today's podcast episode featuring Adam Liette from Smooth Operations. He's an incredible coach for operators and he's going to take us on a fascinating journey through his path to becoming an entrepreneur. Believe it or not, Adam's story starts with him being a member of a band and serving in the military. But that's not where it ends! He transitioned into becoming a tactician and eventually found his true calling ...
Nov 21, 2022•33 min•Ep. 129
From magician to entrepreneur… Meet Tom Gaddis. Tom is a super unique man and an entrepreneurial genius, whether he wants to admit it or not. Now, he helps everyday people follow their entrepreneurial passions and become successful without stumbling as much as he did. In today’s episode, Tom shares a lot of fascinating history about his life and unique entrepreneurial journey, ranging from his time at Olive Garden to a magic-themed restaurant, plus much more. In the process, he not only tells us...
Nov 08, 2022•47 min•Ep. 128
“It was like fitting a square peg into a round hole.” Meet Aaron Antillon. He is a remarkably skilled man with a choppy entrepreneurial journey and a certified DISC Master Trainer and Coach, who has delivered well over 1,500 paid presentations to corporations, professional associations and non-profit organizations, empowering them with foundational and critical skills. In today’s episode, Aaron shares how he used ONE master certification to build a multiple six-figure training and coaching busin...
Nov 08, 2022•37 min•Ep. 127
“If you want to be rich, don’t start a coffee shop.” We have a special guest on today’s podcast, Brandon Neely from Wealth Wisdom Financial Partners— a very passionate individual focused on educating entrepreneurs on their finances to help them avoid creating poverty for themselves. In this episode, he shares a dramatic story of how his coffee shop was practically left in ruins after a freak 30-minute storm during a roof replacement. Plus, he tells us how he bounced back and so much more. This i...
Nov 07, 2022•40 min•Ep. 126
We’re switching things up on this episode of Today’s Business Leaders with TWO guests for the first time ever. We are meeting with both of the Luis brothers–yes real brothers! Their brand story began long before most of ours- as they weren’t even out of diapers when this business partnership sparked. It may have been long ago, but one thing about Luis & Luis remained true throughout, their passion and drive to build something big. When completing college, trying to start their own vinyl stic...
Apr 06, 2022•54 min•Ep. 125
We are here with Today’s Business Leaders, Gabe Arnold and Adrianne Meldrum, to discuss how we can make a difference with our children’s education and life by multi-sensory learning of math. – Where the kids will actually enjoy it! Could you imagine…enjoy math? Think of the possibilities that will open for them! Coming from a line of visionaries like her father, Adrianne wasn’t sure of following her own into the business world. This uncertainty continued even after she made efforts to promote he...
Feb 18, 2022•34 min•Ep. 124
Join Gabe and Siavash Fashi on this special episode of Today’s Business Leaders. Fair warning, though– this episode is especially heart-wrenching. Siavash opens up for BME and tells the tales of his nearly unspeakable upbringing. Fashi talks about being a small child underestimated by his peers at the time, which seemed like the least of his worries growing up in a warzone. Being the only one in his home in Iran to attend university, Saiavash talks about having to hide his religion and beliefs t...
Feb 07, 2022•51 min•Ep. 123
Today’s guest, Jacob Blanchard , is an entrepreneur, a consultant and a problem solver. The first major problem Jake solved was earning a scholarship so he could stay in college. He earned the scholarship through the business school, so he switched his major from English to supply chain management, which he hoped to use working in international logistics. As a senior, Jake completed an unpaid internship at a hospital. He was dedicated to getting a job, so he continued to show up every day as if ...
Dec 22, 2021•41 min•Ep. 122
Today’s guest on the “Today’s Business Leaders” podcast is Meredith Bell, an author, podcast host and the president and co-founder of Performance Support Systems, Inc. She’s here today to speak with us about her passion: affecting lasting and meaningful change for her clients through improved communication skills and teamwork. Finding the Freedom to Call the Shots Meredith is an accidental entrepreneur. She began working in education as a teacher but grew bored with the routine after several yea...
Apr 21, 2021•28 min•Season 3Ep. 121
Today’s guest, Shannon Graham, realized he was an entrepreneur since his early teens. When he was in school, he would take the one-cent CDs from the Columbia House catalog and upsell them to his friends and classmates to make a profit. This was his very first taste of being a business owner, and he knew it was for him. Graham began his coaching career in his early 20s while working a full-time job. It did not take long for him to start making more income from his coaching business than his full-...
Apr 14, 2021•37 min•Season 3Ep. 120
When a prospect tells you, “I have a marketing problem”, the real problem typically lies in his or her relationships. How can you solve your prospects’ problems without communicating with them? Today’s guest, George Bryant has relationship building at the top of his priority list. From Paper Routes to Digital Marketing George, like many serial entrepreneurs, started his journey at a young age. Having a tumultuous childhood, he knew that to get what he wanted, he had to go out and get it himself....
Feb 19, 2021•55 min•Season 1Ep. 118
Being an entrepreneur means learning how to show up effectively for your audience. However, what if your current tactics aren’t working? Are you often asking yourself: "Why don’t they get it?” “Why is my business stagnating?” “How do I effectively communicate my intentions?” Today’s guest, Nic Peterson may have the answer you’re looking for. Nic has been an entrepreneur for most of his adult life. He is the co-founder and director of strategic development at Mastery Mode, a business consulting f...
Feb 16, 2021•34 min•Season 3Ep. 117
What’s the most important part of entrepreneurship? Is it money? Is it a big net of clients? Today’s Guest, Brandon Fong, says the most crucial part of being an entrepreneur is making connections, along with being resourceful. Brandon knew he had the entrepreneurial spirit at a young age. While the other kids in his neighborhood had lemonade stands, Brandon was selling rocks. By the time he was in high school, he was a regular attendee of entrepreneurial conferences and networking events, which ...
Jan 29, 2021•39 min•Season 3Ep. 116
