The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot - podcast episode cover

The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

Feb 13, 202551 minSeason 1Ep. 34
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Episode description

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!)

Here's a quick snapshot.

  • LinkedIn Ads Spend: $57K

  • Timeline: 3 months

  • Result: $655K pipeline

The winning team:

  • VP Marketing

  • Head of ABM

  • Performance Manager

  • Demand Manager

  • Marketing Operations Specialist

  • And of course some design support

Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads.
See? Nothing complicated.

Here's what I love: They tried this AFTER cold outreach failed.
(Sometimes plan B works better than plan A)

If you're a marketing strategy nerd like us, you'll love this deep dive.

Warning: We got super nerdy about the details in this one! 🤓


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The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot | TLDR: The B2B SaaS Growth Podcast Recording - Listen or read transcript on Metacast