TLDR: The B2B SaaS Growth Podcast Recording

Ishaan Shakunt (Founder @ Spear Growth)•podcast.ausha.co

The B2B SaaS growth podacast by Spear Growth (https://speargrowth.com/). This is not a marketing strategy, story, or inspirational podcast series. This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do. Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Episodes

$100,000 sales in 1 hour via Webinars: Meenank @ Pitch Ground

$100,000 in sales in 1 hour. Not clickbait, just the power of webinars. Everbody does webinars. Check your inbox. You probably have unopened webinar invites. This is the current playbook- Promote: Promote is a little on owned media. Maybe also promote it via ads or cold emails. Present: Show something hopefully valuable? Pester: Bombard with follow up emails. Or worse… start calling people up. They’re intrusive and inefficient. But Meenank did magic in 1 hour. That too, on Black Friday. The day ...

Feb 09, 2024•44 min•Season 1Ep. 4

#1 industry leader using the MarTech landscape: Scott Brinker @ HubSpot

If you know martech, you know Scott Brinker. Yes, the Editor of the chiefmartec.com blog. He talks about the intersection of marketing and tech. This passion project is now his brand identity. It follows him everywhere he goes. But how did he build his personal brand 12 years ago when… it wasn’t even a thing? Our podcast answers this. He talks about: His thought process How he grew the blog His current process Who will it help? Entrepreneurs trying to establish expertise Content teams of SaaS st...

Feb 02, 2024•33 min•Season 1Ep. 3

60% MQL to Opp Ratio by changing the funnel: Natalie Marcotullio @ Navattic

Competition is higher than ever. Budgets are being cut. Profitability is not optional. SaaS marketing is getting tougher. There's one thing everyone should do. Funnel optimisation. I predict you'll hear everyone talking about this. We can keep optimising existing funnels. But, we can also change the game. What if showing the product didn't happen at the end... But at the beginning? How would that change your marketing? How would that change your bottom line? Natalie ( Head of Growth & Operat...

Jan 26, 2024•23 min•Season 1Ep. 2

$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow

$65,000 in pipeline. 0 spend. You: “It must have taken a lot of work.” Riley: I hardly spent a day doing this. You: “I’m sure it burned a hole in your pocket!” Riley: Lol, not even a penny. You: “You must be joking” Riley: Did I stutter? His ICP.. sells to his ICP. He added a button in the tool. The tool? Cacheflow ’s quote-to-cash platform This button was visible to the customers of their customers. Took him less than a couple of hours of work. Simple changes. Low-cost tactic. Riley (Head of Ma...

Jan 19, 2024•18 min•Season 1Ep. 1

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