TIQUE Talks: The Business Podcast for Travel Advisors - podcast cover

TIQUE Talks: The Business Podcast for Travel Advisors

Robin Bradley and Jennifer Jacobtique-talks-the-business.captivate.fm
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders. With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals. Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you. Join us for new episodes every Tuesday and Friday!
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Episodes

218. FAMs: Before, During & After with Carrie Wallace

Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE at checkout Flytographer - Earn commission on professional vacation photography Travel Collection - Connect and learn more about TC’s DMCs Carrie Wallace, CEO of FamGuru, shares how travel advisors can use FAM trips more strategically to grow their business. From choosing the right FAMs and preparing clients for out-of-office time to building stronger supplier relationships and retaining destination knowledge, this conversation ...

May 19, 202647 min

217. Hot Take: How To Start A Business From Nothing

Started your travel business with zero network, zero book of business, and zero luxury clients? Same! In this Hot Take, Robin and Jennifer discuss what it looks like to build a business from scratch when you don’t have a network or years of sales experience backing you. From awkward early marketing attempts to learning how to show up consistently online, this episode is the reminder that success isn’t about who you know. It’s about visibility, resilience, systems, and staying in the game long en...

May 15, 202621 min

216. Don’t Assume A DMC Will Break Your Client's Budget with Jonathan Epstein

Jonathan Epstein discusses how DMCs like Celebrated Experiences empower travel advisors by providing expert knowledge and transparent pricing models, debunking the myth that DMCs are always high-priced. He explains the value DMCs add, from managing client expectations and mitigating risk to efficiently serving diverse budgets. The episode also covers the importance of advisor planning fees, responsible financial handling by DMCs, and how focusing on excellence leads to business growth and referrals.

May 12, 20261 hr

215. Hot Take: You Should List Your Pricing

TIQUE’S TRAVEL ADVISOR APPRECIATION SALE IS LIVE! Enjoy 20% OFF May 4th-8th → SHOP NOW Should you put your pricing on your website? Yes. Full stop. Jennifer and Robin make the case for fee transparency, because hiding your pricing doesn't convert skeptics, it just attracts the wrong clients. Robin shares a cringe-worthy Botox appointment story that proves exactly what happens when financial surprises ambush people mid-process, and Jennifer breaks down the many ways to coach clients on investment...

May 08, 202619 min

214. Creating Seamless Multi-Destination Trips with a DMC with Milena Stancati

Thanks to Our Tique Talks Sponsors: Cozy Earth - Use code COZYTIQUE for 20% off Flytographer - Earn commission on professional vacation photography Travel Collection - Connect and learn more about TC’s DMCs Multi-destination trips look dreamy until the seams start to show. In this episode, Milena Stancati of Travel Collection dives into what makes complex itineraries work and where many advisors quietly lose control. From missed transfers and mismatched service levels to chaotic handoffs between...

May 05, 202648 min

213. Hot Take: A Real Business Costs Real Money

TIQUE’S TRAVEL ADVISOR APPRECIATION SALE IS LIVE! Enjoy 20% OFF May 4th-8th → SHOP NOW You thought starting a travel business meant freedom, flexibility, and maybe even five-star perks. But behind the scenes? It’s duct-taped systems, second-guessing every decision, and wondering why it still feels so hard. In this fiery Hot Take, Jennifer and Robin pull back the curtain on the real reason your business isn’t flowing and it has nothing to do with your talent. It’s what you’re avoiding. The invest...

May 01, 202621 min

212. Booking A Group: Step By Step with Marilyn Cairo

Marilyn Cairo, VP of Sales for Groups at Classic Vacations, breaks down the essential mechanics of group bookings and destination weddings. The discussion covers qualifying clients, setting realistic expectations, navigating complex contracts and attrition, understanding concessions, and leveraging technology for efficiency. Advisors will learn how to streamline group trips, avoid common headaches, and build strategic, profitable group travel businesses.

Apr 28, 202656 min

211. Hot Take: Running A Business Reliant on Global Climate

The world feels chaotic and your clients can feel it too. So what actually happens to your business when uncertainty hits? And more importantly, how do you stay booked when everyone else is hesitating? In this Hot Take, Robin and Jennifer talk about how to navigate unpredictable seasons without losing momentum. From what to say to clients right now to how to adjust your booking strategy, systems, and offers, this is the behind-the-scenes guidance most advisors don’t think about until it is too l...

Apr 24, 202617 min

210. What It Means To Create A Long-Term Career in Travel with Meredith Calloway

Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE for 20% off Meredith Calloway, co-founder of Gifted Travel Network (GTN), breaks down what it really takes to build a long-lasting career in travel. She shares why so many advisors stay stuck in an employee mindset, and how shifting into intentional entrepreneurship starts with getting clear on your mess...

Apr 21, 202632 min

209. Hot Take: Stop Avoiding Loom

If you’re still not using Loom, you’re making your sales process harder than it needs to be. Robin and Jennifer break down how voice, tone, and storytelling drive higher conversions, why your “perfect” PDF is getting skimmed (or ignored), and how Loom removes friction in a way calls and emails simply can’t. They also share exactly how to use it without feeling awkward on camera, how it can increase your average booking value, and how to make your offers feel more personal without adding more to ...

Apr 17, 202616 min

208. Why Relationships Impact The Authenticity of Your Itineraries with Madi Lang

Thanks to Our Tique Talks Sponsors: Travel Collection - Connect and learn more about TC’s DMCs Flytographer - Earn commission on professional vacation photography Cozy Earth - Use code COZYTIQUE for 20% off Madi Lang of BA Cultural Concierge breaks down the difference between mass-produced experiences and the kind of travel that truly means something. The kind you feel, not just check off a list. She shares what “authentic” really looks like behind the scenes and why most so-called authentic exp...

Apr 14, 202638 min

207. Hot Take: Stop Researching Hotels

If you feel like you’re drowning in hotel research, this is your sign to stop trying to do it all! In this extra spicy Hot Take, Robin and Jennifer explain why over-researching is holding advisors back and how leveraging DMCs and trusted partners leads to better client experiences, less risk, and more time to grow your business. Plus, what to do when a recommendation isn’t quite right and why those DMC fees are doing more for you than you think. It’s time to step out of the weeds, trust your net...

Apr 10, 202614 min

206. How Hiring A VA Amplifies Your Ability To Scale with Chelsey Benkner

Feeling overwhelmed but not sure if you’re “ready” to hire help? Chelsea Benkner, founder of Outwork Collective, shares how her own struggle to find reliable, travel-specific support led her to build a VA firm designed specifically for advisors. Learn which tasks are worth outsourcing (think admin-heavy, non-revenue work like itineraries, CRMs, inbox management, and trip audits), what should stay on your plate, and how the right support can even help generate more revenue behind the scenes. Chel...

Apr 07, 202643 min

205. Hot Take: You Don't Need 1:1 Coaching

Robin and Jennifer challenge the idea that you need one-on-one coaching to grow your business. After investing in coaching themselves, they give their honest feedback on when it’s actually helpful and when it becomes a distraction. They explain why most advisors don’t have a knowledge problem, but a focus and execution problem, and how accountability, peer support, and existing resources can often deliver better results than high-ticket programs. If you’ve been considering coaching or feeling st...

Apr 03, 202613 min

204. How To Calculate Your Planning Fee with Sarah Eppler

Jennifer talks with Sarah Eppler, a Niche community member who used the Seven Figure Sales tools to rebuild her service suite around real profitability. After digging into the numbers and realizing her pricing didn’t reflect her actual time or overhead, Sarah reached out with questions, leading to a deeper look at how to make the math actually work. In this episode, they break down how to work backwards from your income goal, track your time, and price your services based on real labor, trip com...

Mar 31, 202640 min

203. Hot Take: Host vs. Advisor Responsibilities

Thinking about switching host agencies or going independent? In this Hot Take, Robin and Jennifer break down the difference between travel advisor responsibilities and host agency responsibilities, and why changing hosts just because another offers different perks isn’t always the answer. They talk through what hosts actually provide behind the scenes, what advisors should be building on their own, and the questions to ask before deciding if independence is the right next step. Have a topic you’...

Mar 27, 202611 min

202. What It Means To "Go All In" On Your Travel Business with Gia Lee

Luxury travel advisor Gia Lee started her business with no clients, no track record, and no industry experience. One year later, she scaled to over $2M in sales . In this episode, Gia shares what happened when she decided to stop dabbling and truly go all in. From investing in branding before she had a single client to hiring help earlier than most advisors would, she walks through the decisions that helped her build momentum fast. Gia also opens up about the less glamorous side of rapid growth:...

Mar 24, 202638 min

201. Hot Take: Should You Book Apartments

Apartments and Airbnbs might seem like a great option for clients traveling with groups, but they can quickly become an advisor’s biggest headache. In this Hot Take, Jennifer and Robin share real stories of what can go wrong when advisors don’t control the accommodations, including last-minute cancellations, fake listings, and even a situation that cost Jennifer $5,000 to fix. You’ll learn why privately owned rentals often create more risk than reward, how misaligned expectations can derail a tr...

Mar 20, 202616 min

200. How SEO Is Changing with AI with Salted Pages

Many business owners still think SEO is about keywords and blog posts. But AI has completely changed how people search. Today’s search results aren’t just links. They’re summaries generated by tools like Google AI, ChatGPT, and other platforms that pull information from across the internet. Which means if your business isn’t showing up in those sources, potential clients may never find you. In this episode, Lauren Kutschke of Salted Pages explains how search is evolving and what travel advisors ...

Mar 17, 202647 min

199. Hot Take: You Could Be Making Expensive Mistakes

Moving fast in business can cost you. In this Hot Take, Jennifer shares two expensive mistakes from her early travel advisor days and the systems she built to prevent them from happening again. From auditing itineraries to working with the right suppliers and getting client sign off, this episode is a reminder that slowing down is often what protects your profit, reputation, and sanity. After the episode, come continue the conversation inside the Niche community where we share real advisor strat...

Mar 13, 202619 min

198. Group Trips To Sell with Megan Grant Pederson

Thinking about launching a group trip? Before you pick a destination and start marketing it, listen to this! Megan Grant Pederson of Cherish Tours shares exactly what it takes to create, price, sell, and host profitable small group travel. From contract negotiations and attrition clauses to margin strategy, launch timelines, early bird pricing, and the real costs most advisors overlook, this episode is your crash course in doing group travel the right way. If you’ve ever thought, “I plan trips a...

Mar 10, 202652 min

197. Hot Take: How To Win Industry Awards

Awards look impressive, but they are not the true measure of a thriving business. In this spicy Hot Take, Jennifer and Robin unpack the pressure to chase industry recognition, the relationship dynamics behind many awards, and why referrals, revenue, and client trust matter far more. They also share how to approach awards strategically, what judges are really looking for inside applications, and why tracking clear metrics makes the biggest difference. If you’re feeling discouraged watching others...

Mar 06, 202614 min

196. Enhancing Itineraries With Custom Experiences with Rob Keen

Flights and hotels may get booked first, but experiences are what clients remember most. Rob Keen of Project Expedition joins this episode to share how tours and activities can elevate itineraries, create passive revenue opportunities, and help advisors meet clients at different budgets and planning styles without adding extra work. After the episode, come continue the conversation inside the Niche community where we share real advisor strategies, trainings, and support. → https://www.tiquehq.co...

Mar 03, 202638 min

195. Hot Take: Stop Looking For The Magic Unicorn Hire

Everyone wants a “unicorn hire” - someone who can manage client experience, handle marketing, audit invoices, run social media, and basically fix everything overnight. In this Hot Take, Jennifer and Robin explain why that person doesn’t exist and why trying to hire one is setting your business up for frustration. They discuss the difference between administrative support and true specialization, why unclear expectations lead to failed hires, and how to audit your time so you can delegate, automa...

Feb 27, 202616 min

194. How To Thoughtfully Plan Accessible Travel with Karen Morales

After living with a degenerative muscle disease and experiencing an accident that limited her independence, Karen Morales began adapting travel for herself and her family. What started as necessity quickly became expertise as clients began asking how she navigated safaris, Europe, and luxury resorts while using a wheelchair. In this episode, Karen breaks down why accessible travel extends far beyond wheelchair users. From food allergies and chronic conditions to situational injuries and age-rela...

Feb 24, 202635 min

193. Hot Take: Some People Will Never Be Your Clients

They’re liking your posts. They’re asking about your business. They’re booking…without you. And it’s driving you insane. In this Hot Take, Jennifer and Robin say the quiet part out loud: some people will never be your clients. And it’s not because your marketing isn’t working, but because they simply don’t want what you offer. From friends who book their honeymoon elsewhere to family who blur boundaries to travelers who genuinely love planning their own trips, they unpack why chasing the wrong p...

Feb 20, 202613 min

192. What Social Media Platforms To Use For Your Target Audience with Caroline Langdon

Not all social media platforms are created equal, and not all of them deserve your time. In this episode, Caroline Langdon of Impact Media House talks about choosing the right platform based on where your ideal clients actually hang out, instead of pouring energy into Instagram or TikTok just because everyone else says you should. Learn how to spot the signals that reveal who your true audience is, why niching down makes your marketing easier, how to match the right type of content to the right ...

Feb 17, 202640 min

191. Hot Take: You Need A CRM

In the spiciest Hot Take yet, Jennifer and Robin call out a problem they didn’t realize was this widespread: successful travel advisors running entire businesses from memory, inboxes, and spreadsheets. And they don’t mince words. A CRM isn’t “nice to have.” It’s the difference between overwhelm and control, chaos and consistency, boutique service and a truly repeatable luxury client experience. If your processes live in your head, this episode will feel uncomfortably familiar. And if you’ve been...

Feb 13, 202613 min

190. How To Leverage Consortia Benefits As A Travel Advisor with Karryn Christopher

Most travel advisors say they’re “part of a consortium”, but very few actually know what that means for their business. In this episode, Karryn Christopher, President of Signature Travel Network, to unpack what consortia are really doing behind the scenes to support travel advisors through technology, marketing, training, and preferred partnerships. Karryn explains what it truly means for Signature to be a member-owned cooperative, why preferred partners are about protection and not just perks, ...

Feb 10, 202644 min

189. Hot Take: The Trend of Business Partnerships

Many advisors are starting to ask the same question: Should I get a business partner? Burnout, isolation, and wearing every hat in the business has many wondering if teaming up is the answer. As long-time 50/50 business partners, Jennifer and Robin share what their partnership looks like behind the scenes and the questions most advisors aren’t asking before entering an agreement that affects their brand, income, and future. They also reveal the financial model least likely to create tension and ...

Feb 06, 202616 min
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