🔥 In less than 6 minutes, we answer THE question of the summer for podcasters! 🔥 ************************************************ Summer is the perfect time to take time for yourself and recharge your batteries. ☀️🍹 But when you have a podcast, it's not always easy... Is taking a break a good idea or a bad one? When you know that regularity is one of the keys to success (and that taking a break is the exact opposite of regularity), the question really arises. There are several good answers to...
May 31, 2023•5 min
🔥 In 7 minutes, we give you the real cost of launching a podcast! 🔥 ************************************************ Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! 🦆 In this episode, we'll look at how to get started with 3 different types of budgets: 1️⃣ Small budgets: maximum 13$ per month and then that's it! 💰 ✔️ ...
Apr 26, 2023•8 min
🔥 In less than 5 minutes, discover the different possible podcast formats 🔥 ************************************************ How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! 🤓 There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format might be unique! 🧐 1️⃣ The way the podcast is hosted will have a decisive ...
Mar 29, 2023•5 min
🔥 In less than 7 minutes, find our best tips for handling copyright in your podcast episodes! 🔥 ************************************************ Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right? In this new episode of TIPS we give you the keys to master the copyrights on your podcast from the introduction to the conclusion! 1️⃣ If you have ...
Mar 15, 2023•7 min
🔥 In less than 6 minutes, find our best tips to monetize your podcast and (almost) become a millionaire! 🔥 ************************************************ Do you want to know how to monetize your podcast? To make money with your podcast there are no magic recipes! 🪄 In this new episode of TIPS we give you 5 techniques that work : 1️⃣ Sponsorship and advertising agencies 📣 You have 3 options for this: ✔️ The pre-roll: the broadcast of an ad before the beginning of your episode ✔️ Post-roll: ...
Mar 01, 2023•6 min
🔥 In less than 6 minutes, find our best Marketing Tips to choose your podcast category ! 🔥 ************************************************ Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast! So... How to choose the right category? ⚠️ Be careful: if you list your podcast in a category that does not correspond to it at all, the platforms may totally exclude it from their catalog ⚠️ 1️⃣ If possible, choose a su...
Feb 15, 2023•6 min
🔥 In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! 🔥 ************************************************ Metadata... It's a word that can be scary 👻 Yet metadata is an indispensable element when creating a podcast or even when publishing an episode. Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they liste...
Feb 01, 2023•6 min
🔥 In 5 minutes, find our best Marketing Tips to stand out on Spotify and gain visibility! 🔥 ************************************************ There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️ Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are...
Jan 18, 2023•5 min
🔥 In 5 minutes, find our best tips for getting your guests to re-share your podcast episode! 🔥 ************************************************ A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests 🥳 Ah... the good old days... Today the podcast has grown so much that it's no longer a given for your guests to share their talk... So in this episode of TIPS we give you tips to convin...
Jan 04, 2023•5 min
🔥 In less than 6 minutes, find our Top Tips for making the perfect trailer for your podcast! 🔥 ************************************************ Your podcast deserves a trailer that will make listeners want to discover your podcast 🍿 If you're in the process of launching your podcast, you're in the right place! 👈 If you've already launched your podcast, you're in the right place! 👈 In this episode, we give you all the elements you need to master to make your tape your best ally and convince ...
Dec 21, 2022•5 min
🔥 In less than 6 minutes, we give you our top tips for finding the perfect guests for your podcast! 🔥 ************************************************ Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! 🚶 1️⃣ Make a list of guests you'd like to have behind your mic 🎙 2️⃣ Go out and find their contact on social networks... 🕵️ 3️⃣ ... Complete this search by looking for email addresses if needed 📩 4️⃣ Search for podcasts simi...
Dec 07, 2022•5 min
🔥 In less than 7 minutes, discover our best marketing tips to transform an unknown listener into a loyal listener! 🔥 ***************** To transform an unknown listener into a loyal listener, we have a technique: The Listener Journey. Here are the 3 steps: 1️⃣ Notoriety 👉 How do you get your podcast noticed by your audience? 2️⃣ Activation 👉 How can you convince your potential listener to press play? 3️⃣ Retention 👉 How can you make your listeners come back to your podcast (or to stay in the...
Nov 23, 2022•6 min
🔥 In 5 minutes, discover our best marketing tips in order to define the ideal episode length for your podcasts! 🔥 *********************** Here’s a small overview of all the messages that we get every day at Ausha: How long should my podcast episode be? Is it best to do a podcast episode that is 5 minutes, 30 minutes, or 2 hours long? What is the average length of a podcast episode? If I have shorter episodes will I have more downloads? … Basically the question about the ideal length of a podca...
Nov 09, 2022•6 min
🔥 In less than 7 minutes, we’ll explain to you why it’s interesting to broadcast your podcast on Youtube! 🔥 *************************** If Youtube is a video platform, it’s also extremely used by listeners to discover new podcasts. 🕵 Not surprising, because it seems like everyone is on Youtube! In this episode of TIPS, we’ll give you all the good reasons for why you should broadcast your podcast on Youtube and we’ll reveal the best practices to follow to distribute it effectively on this plat...
Nov 02, 2022•7 min
🔥 In 7 minutes, discover our best marketing tips for constructing the brand identity of your podcast! 🔥 ************************* Constructing the brand identity of your podcast is an essential step for its proper development and for growing your audience. So, we have some good news and some bad news to share… ❌ The bad news: Constructing your brand identity is not something that can be improvised. (Otherwise it would be way too easy) ✅ The good news: Sarah will give you all the key steps to c...
Oct 26, 2022•7 min
🔥 In less than 7 minutes, discover our best marketing tips to get your podcast off the ground thanks to snackable content! 🔥 ************************** Your podcast is a real gold mine. ⛏️ You can extract a myriad of content and develop a snackable content strategy to reach and grow your audience. 🍿 The direct result? Increasing your downloads! 📈 In this new episode of TIPS we’ll present to you the key steps that compose a good snackable content strategy. And we leave nothing to chance, so w...
Oct 19, 2022•7 min
Nothing has changed in 1 week: Apple Podcasts is still THE most-used listening platform in the world by podcast listeners. 😉 It’s still the platform that lists the most podcasts… and so it’s still difficult to stand out and be highlighted by Apple Podcasts. In this second part, we’ll give you more tips to improve your referencing on the platform. Here is the link to our complete article : https://www.ausha.co/blog/ranking-apple-podcasts/ ************************ What's Ausha? 💜 Ausha is the fi...
Oct 12, 2022•5 min
Apple Podcasts is THE most-used listening platform in the world by podcast listeners. 🌎 But it’s also the platform that lists the most podcasts… so it’s difficult to stand out and be highlighted there. Fortunately, there are some tips and tricks to do in order to maximize your chances of being spotted by its algorithm. The objective of this first episode: increase your position in the Apple Podcasts ranking! PS: I really had a lot to tell you about this so I’ve separated this episode into 2 par...
Oct 05, 2022•5 min
🔥 In less than 10 minutes, discover our best marketing tips to boost your podcast on social media! 🔥 ************************* There’s no doubt: social media is THE most powerful tool for finding new listeners. 🕵 It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝 In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn! We’ll also talk about the new tool from Ausha:...
Sep 28, 2022•9 min
🔥 In less than 6 minutes, discover our best marketing tips to boost your podcast thanks to a press release! 🔥 —--------- The podcast is booming, and the media is particularly interested in this new format. So why not profit from this new passion? In this twelfth episode of TIPS, we’re giving you the 4 key steps to create an amazing press release and a well-developed approach strategy: the headlines are yours! 📰 Here are the 4 steps: List out the types of media that would be interested in your...
Sep 21, 2022•6 min
🔥 In less than 6 minutes, discover our best marketing tips to boost your podcast with a great podcast cover! 🔥 —--------- Image, cover, thumbnail… choose the word that you like, because all of them mean the same thing! The challenge here is to bring together the whole graphic identity of your show in just a few pixels… and in this episode we’ll give you all our advice so that you don’t make mistakes on the format or the style (because both are super important here). 😉 👉 The link to know more...
Sep 14, 2022•6 min
🔥 In less than 7 minutes, discover our best marketing tips to boost your podcast by conducting amazing interviews! 🔥 —--------- To be a good interviewer is not something that can be improvised! 🎭 So today we’re going to give you our tips to prepare your interviews well, and how to conduct them like a real orchestra conductor… 🪄🎶 The 3 key steps? A few days/weeks before the interview A few hours/minutes before the interview During the interview You’re going to become a real pro! 💪🤓 *******...
Sep 07, 2022•9 min
After TIPS #7 was dedicated to writing a script for your podcast… 📝 TIPS #8 was dedicated to writing your introduction… 👋 We’ll see you this week for a TIPS dedicated to (brrrrrrrrr 🥁) the conclusion of your podcast! ⚠️ Spoiler alert ⚠️ It’s exactly like your essays in Philosophy or English in high school. It needs to be thought out well! So we’re counting on you to take notes in your favorite college-ruled notebook for this one. ✍️ ************************ What's Ausha? 💜 Ausha is the first...
Aug 31, 2022•8 min
It’s the first chance you have to capture the attention of your audience. And for this there is only one solution, you need to have an introduction that is a hit! ⚾ A nice little jingle, a quick and effective presentation of yourself, a good hook… We’ll give you all the keys to a successful intro in this episode in less than 6 minutes! 🤓 ************************ What's Ausha? 💜 Ausha is the first French podcasting platform for hosting AND marketing your podcast. On one platform you'll have: ✅ ...
Aug 24, 2022•6 min
The script of your podcast can quickly become your best friend! 🤝 But how can you structure it well? What are the elements that you absolutely need to prepare before your recording and which parts need special attention? 🔍👀 We’ll give you all our tips in this episode in just 5 steps (very clear and precise steps thanks to a concrete script of course). 💪 ************************ What's Ausha? 💜 Ausha is the first French podcasting platform for hosting AND marketing your podcast. On one platf...
Aug 17, 2022•7 min
The importance of being consistent is often underestimated in the world of podcasts… Yet regularity with publishing your episodes is an important key to gaining visibility! 🕵 Today we are therefore going to look at subjects such as the preparation of your show in the long term, the format and frequency of your episodes, your vision, your objectives and even your sub-objectives! 📝 After this episode you’re going to have all the cards at hand to organize yourself well and you will see that maint...
Aug 10, 2022•7 min
In marketing, it’s no secret that for communication to be impactful, you have to start with the consumers. 🤝 Put yourself in their shows, understand their problems, and identify the places and times when they consume your product… And for a podcast, it’s the same! 🎙️ By putting yourself in the shoes of your listeners, and imagining their typical day, what they like and what they do, their listening habits, etc: you’re defining your listener-persona. 👩 And by knowing your target audience (or y...
Aug 03, 2022•6 min
If numbers aren’t your cup of tea, don’t panic! We’re going to review the main data to keep an eye on when monitoring your podcast! The curves, pie charts, and percentages uploaded on your podcast host, will soon have no more secrets hidden from you! 📈 The number of downloads (of course), unique listeners, completion rate, demographic data, and even quantitative data: no data is left off our list! 🤓 ************************ What's Ausha? 💜 Ausha is the first French podcasting platform for hos...
Jul 27, 2022•7 min
How can you optimize the natural referencing of your podcast on Google and the listening platforms? Which tools should you use to optimize your SEO? But first of all, what does SEO even mean? 🤔 These are all the tricky questions that Sarah is going to answer in just 5 minutes. 🚀 You may already know, but 2 podcasts are released every minute in the world, so it’s only normal that you might need some tips to ensure that your show has a good position in Google’s search results. 💪 Because when yo...
Jul 20, 2022•7 min
Cross-promotion… What a complicated word! For something that’s so simple. 🤓 Cross-promotion is making your podcast known, through another podcaster. There are many ways to do cross-promotion, but each time it’s a real collaboration, and a true example of a win-win situation. 🚀 In this new episode of TIPS (and in less than 5 minutes), Sarah explains how to put in place an effective cross-promotion strategy for your podcast in order to increase your number of downloads and boost your show to the...
Jul 13, 2022•6 min
