Send us a text Join the Gateway Offer Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer. Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid ...
Jul 20, 2025•44 min
Send us a text The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe. Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expertise ...
Jul 13, 2025•39 min•Season 4Ep. 145
Send us a text Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook. We start by tackling the gold standard of lead generation: referrals. Discover why referred leads convert better and how to build a referral system that works automatically. I share my exact app...
Jul 06, 2025•17 min•Season 4Ep. 144
Send us a text Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days. At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a nat...
Jun 29, 2025•30 min•Season 4Ep. 143
Send us a text Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn. This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition. Learn how to interp...
Jun 22, 2025•10 min•Season 4Ep. 142
Send us a text >> Get notified for The Bestseller Experiment << Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts. The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute ...
Jun 15, 2025•6 min•Season 4Ep. 141
Send us a text Ever wondered why some service providers stay consistently booked while others struggle through feast-or-famine cycles? The answer lies not in luck or natural charisma, but in systematized client acquisition funnels that work specifically for one-to-one service businesses. In this revealing masterclass, I pull back the curtain on the four client acquisition funnels that have transformed my business and those of my clients. After experiencing a booming first half of the year follow...
Jun 08, 2025•42 min•Season 4Ep. 140
Send us a text Ready to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices. Think of it as your all-access backstage pass to marketing wisdom. Every other week, you'll get the complete audio from my live training sessions—the same ones clients pay to attend—with all the spontaneous Q&As, real-time...
Jun 01, 2025•10 min•Season 4Ep. 139
Send us a text Interested in learning more? DM me on LinkedIn. Ever feel trapped on that endless sales call hamster wheel? You know the one—where your calendar is packed but conversions are scarce, and each call leaves you more drained than the last? That's exactly where one of my clients found herself recently, questioning her entire business model despite having plenty of interest in her services. The breakthrough came when we realized her problem wasn't her expertise or offer—it was a sales s...
May 25, 2025•16 min•Season 4Ep. 138
Send us a text Ever feel like you're stuck in an endless cycle of sales calls, custom proposals, and clients who just aren't quite right for your business? This powerful episode tackles the question every service provider eventually faces: "How do I figure out who's the perfect customer for my business?" Sweta Govani shares her journey from exhausting sales processes to a streamlined business where clients often purchase without a single call. The secret? Identifying the exact right customer seg...
May 18, 2025•26 min•Season 4Ep. 137
Send us a text The economic warning signs are everywhere, and if your accountant is anything like mine, they're already hitting the panic button. But before you slash your prices or cut your marketing budget, take a deep breath. This episode brings together a powerhouse panel of experts to help you not just survive but potentially thrive during economic uncertainty. What if I told you that recessions actually make millionaires? It sounds counterintuitive, but when everyone else retreats, those w...
May 11, 2025•57 min•Season 4Ep. 136
Send us a text Building an email list from scratch can feel overwhelming, especially when you're staring at zero subscribers and wondering how to attract your ideal clients. In this illuminating conversation with Tracy Beavers, we uncover a powerful "hack" that combines platform specialization, profile optimization, and strategic lead magnets to rapidly grow your subscriber base without burning yourself out. Tracy shares her journey from corporate burnout to becoming a business and sales coach w...
May 04, 2025•33 min
Send us a text Join Tiny Marketing Club OR The Video Podcasting Sprint Ready to transform your marketing approach and build genuine connections with your audience? Discover how video podcasting can become your most powerful growth engine. Video podcasting isn't just another content format—it's the ultimate marketing flywheel for B2B service providers. When you create a single episode, you're simultaneously generating long-form content for YouTube, short clips for social media, audio for podcast ...
Apr 27, 2025•9 min•Season 4Ep. 134
Send us a text Feeling awkward during sales conversations? You're not alone. For consultants, coaches, and creative professionals who love their work but break into a sweat at the thought of selling, this episode offers a refreshing approach to authentic selling. Brooke Greening, co-owner of Building Momentum Resources and relationship-based selling expert, shares her proven SERVICE framework that transforms uncomfortable pitches into meaningful conversations where both parties feel valued. Rath...
Apr 20, 2025•31 min•Season 4Ep. 133
Send us a text Are you hiding your website URL because it's not bringing in clients? You're not alone. Most service businesses are making two critical messaging mistakes that prevent their beautiful websites from converting visitors into paying clients. In this illuminating conversation with website expert Caitlin Lang, founder of Liquid Form Design, we dive deep into the psychology of website copy that actually sells. Rather than leading with photos of yourself or vague aspirational statements,...
Apr 13, 2025•51 min
Send us a text Join the Sprint! Ready to transform your business in just 30 days? The results speak for themselves—members booking out six months in advance and securing five days of client work every single week. These aren't pipe dreams; they're the actual outcomes from people who've committed to focused marketing sprints with expert guidance. For a limited time, I'm offering something special: a 30-day marketing sprint designed specifically for B2B service providers who need to make significa...
Apr 11, 2025•6 min
Send us a text Download Katie's Messaging Pivot Playbook. Ready to evolve your business but worried about confusing your audience? Katie Lantukh from Murphy Marketing joins Sarah to tackle one of the most challenging aspects of business growth: pivoting your messaging when your services or focus changes. "People are very flexible with how they log you in their system," Katie shares, offering reassurance to entrepreneurs feeling stuck in their previous positioning. Drawing from her own experience...
Apr 06, 2025•29 min•Season 4Ep. 131
Send us a text Ever felt like you're constantly juggling client work while anxiously hunting for your next project? The feast-or-famine cycle is the bane of solo consulting—but it doesn't have to be your reality. The Sales Sprint is the beating heart of the Tiny Marketing Club, a focused two-week program built exclusively for independent consultants who need marketing systems that work with their schedule, not against it. Unlike traditional marketing advice that assumes you have a team or endles...
Mar 30, 2025•8 min•Season 4Ep. 130
Send us a text I pull back the curtain on the magic behind Tiny Marketing Club's one-to-one support system and how it transforms the way solo business owners approach their marketing. This unique membership provides direct access to me as your fractional marketing director, offering personalized guidance when you need it most. • Bi-weekly office hours function like CMO check-ins where you can drop in via Google Meet to ask marketing questions, get feedback, or even technical assistance • Monthly...
Mar 23, 2025•9 min
Send us a text Feeling overwhelmed by marketing advice that seems impossible to implement alongside your client work? You're not alone. As independent consultants, we're expected to be experts in our field while somehow finding time to create daily content, maintain multiple platforms, and follow generic marketing advice that wasn't designed for our unique challenges. The truth is startlingly simple: most marketing strategies weren't built for independent consultants like us. They assume you hav...
Mar 16, 2025•10 min•Season 4Ep. 127
Send us a text Join the 6 to $6K challenge Head straight to the Tiny Marketing Club. Uncover a membership program designed to transform your marketing approach while minimizing overwhelm. With a special focus on Q2 benefits, we explore how the Tiny Marketing Club can help you implement smart marketing strategies effectively. • Introduction to the Tiny Marketing Club and its purpose • Overview of exclusive Q2 bonuses, including monthly mastermind calls • Detailed explanation of the 6 to 6K Challe...
Mar 09, 2025•11 min•Season 4Ep. 127
Send us a text We dive into the complex world of pricing, addressing how service providers can find effective pricing strategies that reflect their value and meet client expectations. Peter Giordano III shares his insights on the psychology of pricing as well as practical steps to boost profitability. • Common pricing challenges service providers face • Understanding value versus cost in pricing decisions • The concept and benefits of gateway offers • Psychological tactics for effective pricing ...
Mar 02, 2025•39 min•Season 4Ep. 126
Send us a text This episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation. • Understanding anchor content as a marketing strategy • The impact of shiny object syndrome on marketing efforts • Simplifying content efforts by focusing on strengths • Establishing a cadence for consistent output • The ...
Feb 23, 2025•44 min•Season 4Ep. 125
Send us a text Watch the masterclass: How to Leverage Niche Communities for Lead Gen Can niche communities transform your sales strategy and skyrocket your pipeline? Uncover the secrets behind this revolutionary approach as we navigate the world of hidden communities on platforms like Disco, Heartbeat, Circle, Slack, and Discord. Through insights from our recent masterclass, learn how networking and connection calls can reveal these goldmines of opportunity. Discover how to harness tools like Ch...
Feb 16, 2025•16 min•Season 4Ep. 124
Send us a text Get the email marketing kit! Kendall Cherry, founder and executive ghostwriter of The Candid Collective, joins us to crack open the secrets of storyselling in B2B marketing. With Kendall's expertise, we explore how each piece of content can double as a compelling sales tool, creating a magnet for the right audience while gently pushing away those who aren't a fit. Discover how embedding sales skills into your writing can transform casual posts into powerful sales catalysts and how...
Feb 09, 2025•1 hr 17 min•Season 4Ep. 123
Send us a text This episode focuses on building an engaged audience through organic marketing strategies, emphasizing the power of storytelling and authenticity in social media interactions. Emma Tessler provides actionable insights on standing out in a crowded market, leveraging unique traits, and effectively selling with a service-oriented mindset. • Importance of auditing current social media efforts • Standing out through uniqueness and personal storytelling • Reframing selling as serving an...
Feb 02, 2025•44 min•Season 4Ep. 122
Send us a text Join my FREE Event: The Anti Social Media Approach to Generating Hot Leads Explore effective ways to attract new clients without relying on social media. The episode presents actionable strategies such as enhancing referral programs, forming strategic partnerships, and engaging in niche communities to create a steady flow of clients. • Discussing the benefits of direct referrals • Techniques for maximizing referral effectiveness • Importance of incentivizing and consistently askin...
Jan 26, 2025•18 min
Send us a text Join the Micro Offer Magic Course at a SUPER discount. Get your workshop game plan here. We explore the transformative power of paid workshops as a lead generation strategy with AnnMarie Rose. This episode digs into why financial investment promotes engagement and offers practical strategies for successfully launching and filling paid workshops. • The logic behind paid workshops enhancing attendance and engagement • Successful strategies for promoting and filling workshops • Creat...
Jan 19, 2025•42 min•Season 4Ep. 120
Send us a text Discover how to successfully launch your first digital product and scale your service business in this informative episode. You’ll learn actionable tips on audience building, pre-selling, pricing strategies, and ongoing marketing for digital products. • Discussion on adding scalable offers • Emphasis on starting small with digital products • Understanding the importance of validating ideas through pre-selling • Strategies for building an audience and leveraging partnerships • Expl...
Jan 12, 2025•41 min•Season 4Ep. 119
Send us a text This episode builds a case for the evolution of SEO in a post-AI landscape, urging listeners to adapt by embracing new platforms and focus areas while maintaining authenticity in their content. Experts discuss the transition from traditional search engines to social media, the importance of local SEO, and how to leverage AI for better audience engagement. • Discussing the shifts in SEO since the rise of AI • Exploring the role of social media as search engines • Emphasizing local ...
Jan 05, 2025•30 min•Season 4Ep. 118
