The Von Restorff Effect, and how AI broke my brain
Sep 10, 2022ā¢7 minā¢Ep. 3
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Episode description
The Von Restorff Effect (sometimes called the Isolation Effect) is a psychological phenomeon that causes people to remember things which defy expectations. In other words, things which stand out in a crowd have a significant competitive advantage.
This is a reading of an article stub from my website - head over to https://mikebifulco.com/posts/product-marketing-defy-expectations to read the rest of the story.
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