The Fundamentals For Business Start-Ups To Succeed With Sean Castrina
Episode description
It has been found out that nine out of ten start-ups fail within a decade. How do you stop yourself from falling into the 90% and rise to that top 10%? In this episode, Penny Zenker sits down with a great entrepreneur who has the answers. The best-selling author of the 8 Unbreakable Rules for Business Start-Up Success, Sean Castrina, is on the show to share with us those rules that have since helped many succeed. Why are a plan and marketing a must? How do you go about hiring? How can you protect your business? What is productivity? Why is a partnership a way to succeed? Sean gives his answers and more, showing you that being an entrepreneur is not that daunting as long as you follow the fundamentals. Whether you are a start-up or not, this conversation will surely be a value to you.
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