Product, price, place, and promotion. These are just some of the elements considered in marketing a product. These elements constitute the framework by which business owners build their marketing strategy. In this episode, Michael Buzinski , author of The Rule of 26 For Service-Based Businesses: Three Steps to Doubling Website Revenue , discusses why KPIs should be business owners’ focus to help them double their revenue. He also gives an in-depth discussion of his book. Tune in to this episode ...
Aug 05, 2022•24 min
Writing your book is one of the hardest things you’ll ever do. Some people have had a hard time finishing a book or couldn't even finish one. In this episode, Chandler Bolt , CEO of Self-Publishing School and SelfPublishing.com , shares some steps to guide you in writing your book. He also gives strategies to help you in book-writing and publishing. Listen to this inspiring episode and get some ideas to help you write and publish your book. Love the show? Subscribe, rate, review, and share! http...
Jul 29, 2022•23 min
Communication is an essential tool for productivity and organizational growth. How can you widen your leadership influence? Join your host Penny Zenker as she dives into a conversation with Scott Tillema on bridging the gap from crisis negotiation to leadership influence. Scott is an FBI-trained hostage negotiator and active law enforcement officer. In this episode, he shares valuable insights on how organizations can recognize opportunities and utilize negotiation principles to enhance their wo...
Jul 01, 2022•27 min
When people make a to-do list, they put so many unnecessary things that they forget what’s most important. They need to learn how to master being overwhelmed. They need to know how to prioritize their ones from the tens in their list. These people have to truly be honest with themselves, which is something most people struggle with. Join Penny Zenker as she talks to Mark J. Silverman about his new book, Only 10s 2.0: Confront Your To-Do List, Transform Your Life . Learn how you can find your 10s...
Jun 24, 2022•30 min
According to statistics, 80% of people just show up 80% of the time. What does it mean to people’s productivity, performance and goals? In this episode, Marcy Axelrod discusses the concept of what it truly means to show up. She has been researching this concept of showing up for 23 years already, and she provides the three parts to it. She shares the three main categories that get in our way to really show up. So come join us in this episode to learn more and reflect on yourself if you are part ...
May 27, 2022•29 min•Ep. 203
Do you have so much stuff that it makes you unorganized and messy? Are you having a hard time getting things done? Tune in to this episode as Gael Wood discusses decluttering so you can efficiently manage your time. Reflect and think thoroughly about what consumes most of your time and assess which things or tasks you can let go or de-prioritize. This can result in you living your life better! Come and join us in this discussion! Love the show? Subscribe, rate, review, and share! https://pennyze...
May 20, 2022•25 min•Ep. 202
Athletes all need to train their performance mindset before a game. Those who are nervous have a higher chance of losing. On the other hand, those who know how to relax and have fun end up winning. That is the mindset that Penny Zenker and her guest Joey Klein will discuss in this episode. Together, they talk about how you, as a high performer, can get into the zone. Joey is the founder and CEO of Inner Matrix Systems . He is also the author of the book, The Inner Matrix: Leveraging the Art &...
May 13, 2022•29 min•Ep. 201
Life is full of things we can’t control, and things don’t go as planned. We must learn to adapt and evolve and bend, not break. Joining Penny Zenker is Frankie Russo , founder of Russo Capital and The School of WHY, keynote speaker, and author. In this episode, Frankie enlightens us with insights from his book, Breaking WHY: Hacking and Rebuilding Strategic Emotions for Authentic Success , and shares the highs and lows of his journey to finding authentic success. He opens up about his struggle f...
May 06, 2022•27 min•Ep. 200
Learning how to manage your managers is a key factor in the success of any organization and the sanity of people at work. What does this mean exactly? Here to explain is Mark Herschberg , author of The Career Toolkit, Essential Skills for Success That No One Taught You . Mark joins host Penny Zenker to share important insight into how employees can communicate and engage with managers to meet results and expectations better and avoid frustration. He also discusses the unwritten rules of the work...
Apr 29, 2022•25 min•Ep. 199
Emotional intelligence is a buzzword that has inserted itself into more and more industries, but it is a construct more easily thought about than practiced. Today's guest offers expert insight on the subject. Robin Hills is the Director of Ei4Change , a company specializing in educational training, coaching, and personal development focused on emotional intelligence, positive psychology, and neuroscience. He joins host Penny Zenker to break down how to practice emotional intelligence in the work...
Apr 08, 2022•27 min•Ep. 198
Most of us react to how things are playing out for us. And once it’s in the past, we tend to think if the response and action we did were right. Do we wonder if things would have been better if we approached it differently? What if we can see the future? Surely this will help us to a great extent. That is the focus of our episode today with our guest Jonathan Brill . Jonathan is a futurist and an expert on resilient growth and innovation under uncertainty. He shares his knowledge and the tools h...
Mar 25, 2022•30 min•Ep. 197
Limiting beliefs can keep you stuck from getting the connection, wealth, and abundance you want. Zahra Karsan , a personal Success Coach to dozens of global executives and the Founder and CEO of GetZENd , talks with Penny Zenker about the importance of adopting a productive mindset. You operate on 5% conscious mind and 95% subconscious in your daily life. Many of your limiting beliefs are subconscious. That’s why they run on autopilot in the background of your mind. To overcome them, you need to...
Mar 18, 2022•32 min•Ep. 196
Often, what keeps us from achieving our goals is thinking small. We get stuck in a rut—worrying about things that haven't happened yet and limiting ourselves from what we could do. It is time to break free from that! In this episode, Penny Zenker invites a guest to take us from small into big thinking. The creator of XMBA and bestselling author of Exponential Theory , Aaron Bare , shares how we start becoming exponential thinkers in this flat-thinking world. He provides great examples of leaders...
Mar 11, 2022•31 min•Ep. 195
Recruitment should be done the right way. That's what Lou Adler discusses in this episode so that you could hire outstanding talents for business growth and success. Lou left his work in a manufacturing company and decided to become a recruiter. This was not really in his plans, but he realized that this could be an interesting career. Today, he is the CEO and founder of The Adler Group , a consulting and training firm helping companies implement "Win-Win Hiring" programs using his Performance-b...
Mar 04, 2022•32 min•Ep. 194
During the pandemic, employers experienced a surge of what we now call ‘the great resignation.’ This wasn’t the case for Tommy Mello and his team of loyal employees. Instead, they stepped up and offered to take paid deductions and gave their PTOs. So, how did he do it? In this episode, Tommy shares leadership practices that develop loyal employees and create a culture of ownership within a team. Tommy Mello is the author of Home Service Millionaire and host of the Home Service Expert Podcast. Li...
Feb 18, 2022•31 min•Ep. 193
You've probably heard of the saying, "Laughter is the best medicine." But do you know this is scientifically proven to be true? In this episode, Penny Zenker sits down with TEDx speaker, successful author, and brain-based performance coach Karyn Buxman . Karyn is a global expert in strategic humor for business. Today, she breaks down how humor and laughter can impact our wellbeing and productivity. Plus, she shares ways to be more intentional with humor every day. You don't have to be funny to l...
Feb 11, 2022•25 min•Ep. 192
The easiest way to grow your business is through referrals. A lot of people don't want to do that, maybe because they're too shy or they don't want to bother people. They are missing out on a lot of potential leads. Join Penny Zenker as she talks to Edwin Dearborn about some referral strategies. Edwin is the Founder of 10X Media Group of Las Vegas . He is also the author of Referology . Learn how to build your business and attract new customers. Listen to this episode if you want to learn four a...
Feb 04, 2022•27 min•Ep. 191
Anyone can be a leader, but not everyone can be successful. First, you have to be clear about who you are. Then, you have to take that leap of faith and get closer to the life you have always dreamed of. So what is the key to successful leadership? In today’s episode, our guest, Tom Kereszti , shares his lifetime of international experience on being an effective leader. Tom is an industry influencer, coach, speaker, educator, and mentor. He explains the principles that can lead you to a lifetime...
Jan 28, 2022•26 min•Ep. 190
People experience burnout due to their busy calendars. Working, attending meetings, and doing other business stuff leaves them feeling exhausted and overwhelmed. But does working all day long mean we are also being productive? Join us in this episode as Jessica Bledsoe discusses the importance of managing your time and allotting some of your time to rest and reenergize. The importance of effectively managing your time led Jessica to develop a Google Calendar add-on app. Jessica also offers a 3-d...
Jan 21, 2022•29 min•Ep. 189
Leaders are often distracted by false urgencies that pop out during the day, preventing them from focusing on what they need to do. Penny Zenker welcomes Dave McKeown , the CEO of Outfield Leadership and the author of the Amazon bestselling book “ The Self-Evolved Leader .” Dave sits with Penny to talk about how your attention ends up dictating your priorities. When you’re stuck in the cycle of day-to-day firefighting you won’t be able to work on tasks that have the biggest impact. Join in the c...
Jan 14, 2022•28 min•Ep. 188
Remember when you were young, and you played with your favorite toy? You get lost in time because you were lost in all the fun, then you become energized and ready for anything. We all need to find that thing that doesn't make us imprisoned by time. Join Penny Zenker and her guest, Andrew Wallas , as they discuss how to unplug from life. Andrew is a highly successful businessman and intuitive corporate shaman. He has guided business leaders to fulfill more of their latent potential. Learn how An...
Dec 31, 2021•35 min•Ep. 187
Time and money mean different to different people. For Barby Ingle , living with multiple rare chronic diseases has changed the way she views these things. Instead of 24-hours, she lives in each moment. She has also learned to live more consciously when it comes to saving. In this episode, she joins Penny Zenker to share her journey with us, inspiring us to make time for our health because then we can take our time back. Barby is a chronic pain educator, patient advocate and President of the Int...
Dec 24, 2021•26 min•Ep. 186
Are you looking for marketing that will help you save time, money, and energy? Then look no further as Penny Zenker interviews the creator of The World’s Best Buyer Persona ® System , Stormie Andrews . In this episode, Stormie takes us deep into his book that spun a system that helps to identify how your customers’ think so you can reach out and relate to them better and offer the best help you can offer through your business. Stormie details how we can get clear on defining our best persona, pr...
Dec 17, 2021•33 min•Ep. 185
There are days when everything just goes haywire, and chaos ensues. How do you get back on track and stay productive? Learn how to manage your time and fight that stress away with your host Penny Zenker and her guest Mridu Parikh . Mridu is an author, keynote speaker, and the founder and productivity strategist of Life Is Organized . Learn how to manage stress with self-awareness, practice habits, and more. Divide your day into quadrants and live your day to the fullest for maximum joy. Love the...
Dec 10, 2021•32 min•Ep. 183
Do you want to accelerate business growth? Create leverage with partnerships and sponsorships. Penny Zenker’s guest in this episode is Sheila Farragher-Gemma , the owner of Connected Sponsor. Sheila talks with Penny about how the key to leveraging relationships is to make it a win-win. Everyone needs to make sure that each partner gains something of value from the partnership. Working hard alone has some merits to it. But what matters is the result and how fast and efficiently you get there. If ...
Dec 03, 2021•24 min•Ep. 182
The concept of a 4-day work week is not new. However, people still have doubts especially when the idea of “longer hours = more work done” has been drilled into us for so long. In this episode, Joe Sanok explains how productivity has less to do with the hours you work and more on how you use them. Joe is the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want and host of The Practice of the Practice Podcast , one of the Top 50 Podcas...
Nov 26, 2021•26 min•Ep. 181
We all have a dream, one way or another, and it is within ourselves to reach it. This episode with Penny Zenker and today’s guest Victoria Gallagher discusses how we can achieve our dreams or goals faster through the law of attraction. Victoria Gallagher is a worldwide leader in hypnotherapy, a bestselling author, international speaker, life success coach. She is a strong believer in the law of attraction. Flooding your mind with positivity will be for your betterment. Visualizing and focusing o...
Nov 19, 2021•28 min•Ep. 180
The life you deserve just within your reach. You just need to shift your focus to what is really important to you and manifest it into reality. Today’s guest helps us understand this core principle of the law of attraction. Victoria Gallagher is a worldwide leader in hypnotherapy, a bestselling author, international speaker, life success coach, and renowned authority on the law of attraction. Tune in as she joins Penny Zenker in this conversation and learn how to live a life aligned with your dr...
Nov 12, 2021•28 min•Ep. 179
Entrepreneurs tend to be afraid of letting go of specific tasks, worrying that someone else couldn’t do it better, or to save money instead of hiring an assistant. But that’s not always the case. Have you thought about how much time you could be saving if you know how to delegate? Penny Zenker talks with the co-founder of InboxDone.com, Yaro Starak, about the importance of delegation of tasks for better results in your business. InboxDone.com is an email management company with a team of 25+ ser...
Nov 05, 2021•38 min•Ep. 178
How can you achieve a work-life balance? By following a strict schedule. Penny Zenker's guest in this episode is Brimstone , a professional wrestler and radio host. Brimstone's life as an entertainer makes it especially difficult to have a work-life balance. But by spending quality time with his family and learning how to say no, he's nailing time management. Join in the conversation and learn valuable tips on how you, too, can achieve work-life balance. Tune in! Love the show? Subscribe, rate, ...
Oct 29, 2021•30 min•Ep. 177
