TikTok Marketing Podcast - podcast cover

TikTok Marketing Podcast

TikTok Marketing Agencywww.tiktalkmarketingagency.com
TikTok Marketing Podcast explores everything you wanted to know about using the platform to promote your brand. The duo takes a deep dive into both organic TikTok marketing strategies as well as paid TikTok advertising campaigns. Podcast hosts, Sam Kaufman Joel Lowinger, have 20+ years of combined digital marketing experience and are founders of “TikTalkMarketingAgency.com,” the only agency devoted entirely to TikTok marketing. They have assisted brands and businesses in growing huge TikTok followings. Sam & Joel are TikTok creators themselves with over 1.2 million followers.
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Episodes

TikTok Hooks - How To Start a TikTok

Enjoy this repost of our most listened to episode of 2023! Sam and Joel take a look at an article that speaks on TIkTok Hooks, the first three seconds of a TikTok. In this episode, the duo goes through the different hooks and gives them a thumbs up or thumbs down. The duo goes into great detail into their reasoning for if they like or dislike the hook. This is a great episode to generate inspiration for TikToks and help you think of ideas for you hooks! Interested in working with us? Reach out d...

Dec 27, 202316 min

The Massive Opportunity for Skincare Brands on TikTok

Sam and Joel discuss how skincare and cosmetic companies can thrive on TikTok. The duo discuss the massive opportunity for this industry and why TikTok is such a great platform for brands in this space. Interested in working with us? Reach out directly here: ⁠⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ⁠⁠⁠https://www.fiverr.com/theresedagarage...

Dec 20, 20239 min

This TikTok Ad Hack Will Boost Your Business

Sam and Joel discuss one of their favorite TikTok ad hacks. The duo discusses how to utilize this "hack," and how it can help businesses that are TikTok experts or brand new to the platform. Interested in working with us? Reach out directly here: ⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ⁠⁠https://www.fiverr.com/theresedagarage...

Oct 05, 20239 min

Why TikTok Shop is Shaking Up E-Commerce

Sam and Joel discuss TikTok Shop and how it is changing E-commerce. The duo discusses the different ways to use TikTok Shop and how creators and brands can make the most of it. This is perfect episode to listen to if you are have an e-commerce brand or are TikTok creator looking for additional ways to monetize. Interested in working with us? Reach out directly here: ⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ...

Sep 18, 20236 min

TikTok Ad Fundamentals You Should Know Before Starting Your First TikTok Ad Campaign

Sam and Joel discuss TikTok ad fundamentals to guide you in starting your very first TikTok ad campaign. The duo discusses three different areas to evaluate before getting your ad campaign started and how each of these relate to each other. This is perfect episode to listen to if you are wanting to launch a TikTok ad campaign but don't know where to start. Interested in working with us? Reach out directly here: ⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠ Interested in working with our fantasti...

Aug 28, 20236 min

Take discovery to a new level with the STEM feed

Sam and Joel discuss the TikTok STEM feed, a feed that displays videos related to science, technology, engineering, and mathematics (STEM) on TikTok. The duo discusses how this feed is a great opportunity for brands and creators to display educational content and how the feed impacts social media as a whole. Interested in working with us? Reach out directly here: ⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ⁠⁠h...

Aug 15, 202310 min

The #1 Resource for TikTok Creative - The TikTok Creative Center

Sam and Joel introduce the TikTok Creative Center, the best place to go when coming up with ideas for your next TikTok ad campaign. The TikTok creative center is a free TikTok resource that allows users to view thousands of successful real TikTok ads. This tool lets you break down ads by both brand, keyword, hashtag, product categories and more. The duo discusses how to use this tool and why it's one of their favorite TikTok marketing tools. Interested in working with us? Reach out directly here...

Aug 01, 20237 min

The TikTok Search Widget - How TikTok Continues to Make Strides in Search

Sam and Joel discuss the new TikTok mobile widget, the TikTok Search Widget. The duo discusses why this widget is a continued step in the impact TIkTok is making in search. Sam and Joel walk users through how to set up the widget and it means for marketers. Interested in working with us? Reach out directly here: ⁠⁠ TikTalkMarketingAgency.com/contact/form ⁠⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ⁠⁠https://www.fiverr.com/theresedagarage...

Jul 20, 20237 min

New TikTok Ad Feature - Carousel Ads

Sam and Joel discuss a new ad feature, carousel ads. The duo discusses the things they like and dislike about this new beta ad feature and how to set them up for your ads. Additionally, Sam and Joel discuss the types of companies that can utilize these ads. Interested in working with us? Reach out directly here: ⁠ TikTalkMarketingAgency.com/contact/form ⁠ Interested in working with our fantastic sound editor Nate? Reach out directly here: ⁠https://www.fiverr.com/theresedagarage...

Jul 03, 202313 min

Huge TikTok Ad Update - Zip Code Targeting is Here

Sam and Joel introduce a major TikTok ad feature, Zip Code targeting. The duo discusses how this beta feature will help propel local businesses to reach their target market and how national businesses can take advantage of this new targeting method. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantastic sound editor Nate? Reach out directly here: https://www.fiverr.com/theresedagarage...

Jun 19, 20239 min

Montana TikTok Ban - Myths & Facts About TikTok

Sam and Joel discuss their thoughts on the Montana TikTok ban and what this means for marketers and for TikTok. The duo provides their thoughts on the matter and what they think will happen with TikTok in the future. The duo then discusses different Myths and Facts about TikTok and why they are important when discussing TikTok and their parent company Byte Dance. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantast...

Jun 09, 202315 min

TikTok Game-Changer - Sports Betting Advertising Is Here

TikTok recently authorized sports betting advertising on their ad platform. In this episode, Sam and Joel detail what this means for sports betting brands and how they can take advantage of this golden opportunity. The duo explores best practices for creating sports betting ads along with a couple of different ideas for content. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantastic sound editor Nate? Reach out dir...

May 30, 20237 min

Cracking the Code: How Financial Advisors Can Use TikTok to Get More Clients

Sam and Joel dive into the world of TikTok and explore how financial advisors can leverage this social media platform to connect with clients and grow their business. The duo explores best practices for creating engaging content, building a following, and measuring success. Join us as we explore the world of TikTok and how it can help you take your financial advising business to the next level. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Intere...

May 02, 202313 min

Everything You Need to Know About Mobile App Advertising on TikTok

Sam and Joel discuss a plethora of different strategies for advertising mobile apps on TikTok. The duo discusses the different types of ads mobile apps can run on the platform, different ideas for content, ad targeting, and a whole lot more! At the end of the episode you should be ready to launch your own mobile app download campaign on TikTok. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantastic sound editor Nat...

Apr 18, 202312 min

This TikTok Ad Tool Will Take Your Ads To The Next Level

Sam and Joel discuss one of their favorite ad features, Instant Pages. The duo discusses the different types of instant pages, how to set them up, and how to integrate them into ad campaigns. The duo also shares client success stories utilizing instant pages. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantastic sound editor Nate? Reach out directly here: https://www.fiverr.com/theresedagarage...

Apr 07, 202311 min

To Boost (TikToks) or Not to Boost (TikToks)

Sam and Joel take a deep dive into answering one of their most asked questions, should you "boost" your TikTok post? In this episode, the duo dives into the reasons for and against boosting TikToks, how to boost TikToks, and the specific cases where it is most beneficial to boost TIkToks. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in working with our fantastic sound editor Nate? Reach out directly here: https://www.fiverr.com/theres...

Mar 30, 202313 min

TikTok Hooks - How To Start Your TikTok

Sam and Joel take a look at an article that speaks on TIkTok Hooks, the first three seconds of a TikTok. In this episode, the duo goes through the different hooks and gives them a thumbs up or thumbs down. The duo goes into great detail into their reasoning for if they like or dislike the hook. This is a great episode to generate inspiration for TikToks and help you think of ideas for you hooks! Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Inter...

Mar 16, 202316 min

TikTok for Dentists - How Dental Offices Can Thrive On TikTok

Sam and Joel see TikTok as one of the best and most untapped opportunities for Dentists. In this episode, the duo discusses how Dentists can get started on TikTok and why Dental offices should be on TikTok right now! Additionally, they will take you through organic and paid TikTok strategies Dentists and Dental offices can utilize to help increase brand awareness and generate new leads. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form Interested in ...

Mar 01, 202313 min

TikTok Ad Hacks That Will Improve Your TikTok Ad Performance

Sam and Joel walk listeners through some of their favorite ad hacks and tricks that help improve ad performance. The duo discusses ways to get the most out of ad creative, tricks for testing out different "profile names," background music suggestions, and a whole lot more! Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Feb 13, 202313 min

Everything You Should Know About Hashtags on TikTok

Sam and Joel take a deep dive into hashtags on TikTok and provide a guide for using them. The duo discusses the purpose of hashtags, the benefits of hashtags how to use hashtags, how to choose your hashtags, and how to utilize hashtags with Spark Ads. At the end of the episode Sam and Joel provide some example hashtags for different businesses and brands. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Jan 30, 202317 min

How To Generate Leads Using TikTok Ads

Sam and Joel take a deep dive into utilizing TikTok for generating leads. The duo discusses the different strategies they use for generating leads, how TikTok's lead gen tools compare to other social media platforms, and how to set up TikTok lead gen ads. At the end of the episode, Sam and Joel explain how to utilize Zapier, a tool that links directly with TikTok to help you track ad performance and contact your leads! Interested in working with us? Reach out directly here: TikTalkMarketingAgenc...

Jan 17, 202311 min

TikTok for Law Firms - How Lawyers Can Thrive On TikTok

Sam and Joel see TikTok as one of the best and most untapped opportunities for lawyers and law firms. In this episode, the duo discusses how lawyers can get started on TikTok and why lawyers should be on TikTok right now! Additionally, they will take you through organic and paid TikTok strategies lawyers and law firms can utilize to help increase brand awareness and generate new leads. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form...

Dec 05, 202214 min

TikTok Now - How TikTok Plans to Compete With BeReal

Sam and Joel discuss one of TikTok's newest app updates/products, TikTok Now. "TikTok Now lets you post a daily video or photo at the exact same time as your friends. You'll receive a random daily notification at the same time as your friends, giving you a 3-minute window to take a 10-second video or real-time photo using both the front and back cameras." While we've seen many apps replicate elements of TikTok, this is one of the first times we've seen TikTok replicate elements of a popular app,...

Nov 29, 202210 min

The TikTokification of Media - What This Means For The Future of Content & Your Business

Sam and Joel discuss the impact of TikTok on media across all major social platforms. The duo discusses ways Facebook, Instagram, YouTube, and Twitter have adopted TikTok's short form media style and brought it to their own platforms. The episode discusses how businesses and brands can take advantage of this change and best position themselves for a successful future. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Nov 15, 202210 min

TikTok Marketing For The Holiday Season - Our Guide For Success

Sam and Joel provide their guide for success on TikTok this holiday season. The duo discusses organic and paid strategies that businesses and brands can use to drive sales during the most important time of the year. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Nov 07, 202219 min

TikTok Tips & Tricks Every Artist/Musician Needs to Know

Sam and Joel take a deep into TikTok for artists and musicians and discuss how TikTok has changed the music industry! The duo discusses getting started, how to get your music on TikTok, ideas for artists to create videos, ways that artists can utilize the TikTok ad platform, and how businesses and brands can utilize music in their own strategies. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Oct 31, 202216 min

TikTok Video Checklist - The Go-To-Guide for Creating Videos & Ads On TikTok

Sam and Joel go through their TikTok video checklist, a checklist of elements that each video on TikTok should include! The duo discusses areas such as filming, creative, lightning, voices overs, text-on-screen, and much more. This checklist is a great place to refer to when creating new videos on TikTok. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Oct 25, 202211 min

TikTok Ad Tips That Will Boost Your Performance & Sales

Sam and Joel discuss tips for creating TikTok ads and go through some of the best practices for success. The duo discusses areas such as ad call-to-actions, creative ideas, voice overs, text on screen, and much more. Throughout the episode Sam and Joel use real data to backup all their tips. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Oct 17, 202214 min

TikTok's Updated Ad Attribution Will Help Businesses Increase Sales & Leads

Sam and Joel discuss and explain TikTok's new ad attribution model. The duo discusses the impact that the ad update will have and how businesses and brands can take advantage of the new and improved ad attribution. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Oct 10, 202211 min

TikTok's Massive SEO Opportunity For Brands

Sam and Joel discuss TikTok Search Engine Optimization (SEO) and how brands can take advantage of ranking for searches in TikTok and on Google. The duo provides strategies for keywords, hashtags, video topics, and more. Interested in working with us? Reach out directly here: TikTalkMarketingAgency.com/contact/form

Sep 27, 202214 min
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