The Modern Distribution Model a case study on SPRING

Part four of our Horizontal Case Study — which unpacks the 2014 Festival selection Spring — explores the mixed-model of distribution, and how it maximizes both online and theatrical release strategies. This case study takes one independent film property from last year’s Official Selection and analyzes that film’s creative, financing, marketing and distribution. Sessions in this case study series include Managing the Directorial Collaboration (Justin Benson and Aaron Moorhead), Structuring the Co Production with Italy (Luca Legnani), A New Niche Of Genre-bending Film (Nate Bolotin, Raffaella Del Vecchio), and The Modern Distribution Model (Tim League, Janet Brown).