Welcome to Tickets to Travel, the Business of Travel Experiences. I'm your host, Mario DeWine, and today we have one of our good friends back on the pod, Joseph d Marinas, founder, and CEO of books, seats.com. Welcome back, Joseph. Oh. Thanks for having me.
Good afternoon. I'm appreciative that you're back because I think the last time we spoke, I think we were trying to introduce book seats. What's your, like 32nd elevator pitch for what you guys do? Yeah book seats. Were an event travel technology company live marketplace tech that allows teams, leagues, and properties to create custom fan travel platforms that enables them to sell to not only their fans, local fans going to see the team on the road but global audience coming into their market, most importantly, to monetize this one thing that they haven't been able to do, not only on the ticket sales home in a way, but the economic impact that's happening in their city and their fans are bringing to others.
Data and insights analytics. There are over a hundred different data points that we provide to our partners to understand who their fans are, where they're coming from, where they're staying, where they're sitting, et cetera. And then lastly it's looking at the monetization of the sponsorship piece.
So we're here not to disrupt their existing categories in the airline or in the hotel category. We're actually here to amplify them. So prime example, JetBlue, massive airline partner of the New York Jets. We're here working hand in hand with JetBlue to promote JetBlue flights and routes through the booking flow.
We're not looking to disrupt that. So I think those would be the three pillars there on, on how we're working with Teams Lease and properties. That's a pretty concise elevator pitch with a little bit of plug of some of the clients you've worked with. So that's a I'm chuckling because I think when we first started talking about this, like not many.
Entities had really known book seats. But then over the course of, I would say the last six to nine months, you've signed quite a few teams and you probably had some conversation with some leagues, but I think it start, did it start with the Green Bay Packers? So our first client was the Vegas Golden Knights.
Ah, okay. Just over a year ago. And yeah, definitely as they say in, especially in the B2B sales world, getting your first client is definitely the hardest. Yeah. And get your fourth and your sixth. But I think as there's been adoption early adopters within our industry and an industry that really hasn't been tapped into or.
Discovered it, it was typically more of a sponsorship play in this space. So as we've seen adoption have had data to showcase and there's definitely been a lot more opportunities and a lot more inbound coming in on teams leaks, properties looking to work with us versus us going to source them.
I think football is key. From what I hear when I speak to various B2B people in entertainment in general. The NFL is like the gold ring. That is the toughest, the hardest to really, not to say that MLB and the NBA are not, but because of the physicality around the sport and how short the season actually is.
They're not playing 82 games like in the NBA or like a hundred and whatever for MLB that they really, they increases the value because of how short the season is and the value of the entertainment itself in terms of the TV contracts and so on and so forth. So if you started with the Vegas Knights, then it was like the Green Bay Packers, I think New York Jets.
Yeah. And so what has been the key, I think to your success at this point, and still early, which is pretty amazing of working with these type of teams. What were the things that you were seeing that they were maybe. A little skeptical about, or how their older travel relationships were working. So what was
the secret sauce here, that, that is starting to let the dominoes fall with certain teams? Yeah. I think so the Green Bay Packers is our first team or partner client that has gone through a full year, full season on our platform. And I think the biggest kind of shock that most clients and prospective clients that we talk to is typically deals like this require a lot of lift internally that they just don't have the bandwidth to, to do.
So I, I think the biggest takeaway that a lot of these conversations, a lot of the clients are shocked by is just the minimum amount of lift required to, to put up a platform and for us to host it launch it service all their customers. And that's definitely gone a long way.
And in terms of how quick we're able to. To scale and launch. But then also just the amount of effort needed with internally within these properties in order to manage it. So what were they doing before with, did they have a travel coordinator and somebody who'd work with different tour operators and travel agents to, to create packages?
Yeah, we're not in the business to take away jobs, but I think for sure a lot of these properties responses. Yeah, we do this internally maybe once or twice a year for specific games. And we have a marketing coordinator or some sort of internal employee that they're managing all of this.
They're going out and negotiating room blocks and grabbing tickets or they have fans reaching out to them and they're servicing those fans in some sort of capacity. Also on a. Corporate partnership side, they do a lot of hosting. And again they're doing this all internal. Which every time I speak to that internal champion they see our technology and say, oh my goodness.
Where have you been? So again, we're not in the business to, to be taking jobs away, but yeah they've been either using partners or platforms that, that do it manual. And they'll scrape together some sort of specific package for one or two games and they'll sell it as a group, more of a group outing.
Or they'll do it internally and more of a fan experience piece versus a monetization piece. We spoke about that in the first podcast is that largely the integration of selling a ticket and a hotel room to be an experience. People teams, entities, companies, they just throw people at it.
They're just, yeah, I'm gonna get an army of people to do all these manual pieces. And essentially your technology is pulling API connected hotel rooms, flights, and tickets into one convenient kind of user interface that allows a lot of choice from that, from the fan's perspective. And so I could see why they're like, taken aback, like where has this been?
Because a lot of stuff that we talk about on the podcast is why haven't the big travel guys the expedias, the bookings.com of the world, booking.com of the world have gone this way. And I think we've, you and I have had these conversations, like they just don't have any understanding around the ticketing portion to essentially allow them to.
You gotta capture the experience first and then you book the travel around it. If they had it their way, it'd be like it'd be disruptive in some way where maybe they get an affiliate relationship Yeah. After the ticket is sold, right? Yeah. And all these guys are our partners and feed into our ecosystem and we work as a switch and are bringing in.
So allows us the opportunity and allows our customers, our users, the opportunity to not only get the best in the most inventory, but at the best pricing of course. But I think there is definitely a market. And a lot of those big players in the travel category still think about it in this way and a lot of conversations and friends and network within those organizations, they still think about it as we're selling travel.
The event is an experience that maybe is going on in destination. I'm going to New York with my family for a trip to New York. Oh, the Yankees are playing. Let's add that as almost a, an activity or experience. Whereas our core customers are traveling for the event. The event is the purpose, the event is the driver and the data has just continued to pour in and tell us that is when it comes to experiential travel, sport, music is what is driving driving the travel versus the opposite.
Yeah. So we built our solution, our technology off of the ticket first experience or the event first experience. And securing the ticket is as important as securing that room or that flight, if not more important. To do it all in one transaction, in, in one booking flow, one stop shop environment versus trying to figure out.
What to book first. What's gonna sell out first if I don't have one? Can I get the other? All those different stresses and worries as a consumer on event travel traditionally that we alleviate. Yeah. I think the one key factor is, and what I noticed through your booking flow, is that the last piece, if I'm going to book a flight, a hotel, the last piece is always the ticket, because there's timing around that.
And when you say the word sellout, I think that's the other thing that that fans are always conscious of, especially in music, right? So when the on sale comes up, I think sports is probably a little bit easier to manage. But I think the equivalent of that is when the football schedule comes out.
Yeah. Yeah. Around the corner. It's coming up. It's coming up. It's. It's coming up quick. You said that the Green Bay package was the first one that you did this with. Who's seen a full year when that schedule came out? What happened?
We have never seen the unique visitors within a one hour span like we did when that schedule came out. It is just a pour in of people having that FOMO feeling. They have the fear of missing out and they want to ensure that they get and plan, not only plan and piece together that trip, but they are booking, they're booking 120 plus days in advance.
They're booking in May for November, and they're in they have the fear of maybe not missing out of the experience, but missing out of. Those rates, that inventory all of the above. So definitely schedule lease is a big piece of what we do and cons and ensuring that we capture that consumer and again, one of those key learning pieces as well.
Understanding, teasing, to fans within our ecosystem and the team's ecosystem when that schedule is getting released and to ensure that we're top of mind and educational throughout that process. You're having conversations with marketing departments at each team, maybe even league in some cases, about where to inject travel.
Yeah. It's a key during the ticket sales process. Correct. It's a key piece of any deal that we do or any partnership that we do. The team will put forth x amount of assets, marketing assets to, to promote the platform in a joint venture environment. And the main driver for us, again, as we continue to do more and more of these, we understand and learned consumer behavior but.
Schedule release and off season is our peak season. There are last minute trips that are booked, obviously all the time, whether it's for Super Bowl or it's for a regular season game. But core consumers within our space or our planners and they have that FOMO effect and they want to ensure that, that package is booked as soon as they as soon as the schedule is out.
Yeah, that's what we're preparing for. We, last year we had the Green Bay Packers as our only NFL client upon launch. We're hopeful to have at least four, if not more by schedule release this year within the NFL environment. So really excited about about that date and that stretch.
And the team here is gearing up. Yeah I would venture to say you saw signi significant sales that came through once that schedule happened. So if you do that multiplied by four or five that you are coming in, that this is gonna be a pretty good year for your business. I would imagine.
Yeah. We're excited. Yeah, we're definitely excited. And I think for us as well, it's we gotta think of bandwidth and server space and making sure that we have positive experience for every single individual and user that comes to the platform on whichever domain or whatever platform they're coming to us.
That's definitely been another key learning of ours as well. Ensuring that we can we can house all that that demand. Yeah I'm I'm aligned with you in a lot of different ways as a also, not just a podcast host, but also a consultant who kind of plays in be in this world of accent or something in this playing, in this world of merging ticketing and travel together.
And when you start to have these type of conversations with a league, A team, and so on and so forth, I think it's a little harder for them to understand the travel implications because they're so focused on ticket sales. And so I'm curious, everybody, whether it's travel or ticketing, they're all interested in the data and how to take that data and make smarter decisions that are gonna convert for more ticket sales or bookings or whatever it might be.
And so I think what I've noticed is that it, it's a long process, especially on the sports side and entertainment side. And to get to the point of wow, I really, I, this is the data that I need. Yeah. What are the, I guess like the cheat code would be if I, if there's a sports marketer who's listening to this or an entertainment marketer, like what are the key data points that you provide with a partnership that's gonna probably make their heads explode?
Simply put. Yeah I think there's, each property's different in what they're sourcing, what they're looking for. For example one property is eagerly looking to feel fill the hotel category partnership category. They want to bring on an official hotel partner, and they are leveraging our data to pitch to the potential hotel partners, not only with the data points they have access to but the opportunity that they have within our booking flow to promote their platform or their property whether that's at home or on the road.
And their hotel chain throughout the booking flow so that they have true ROI on how many room nights as an example. Ah-huh. They have driven and the uptick that has driven through a partnership or on the airline side as an example. General demographic figures and insights are definitely something that all teams are looking for.
Understanding who that primary purchaser is and who that individual is that's leading leading the charge. And in charge of processing The credit card are definitely just the demographics of who they are are definitely of interest. Those would be the core, core pieces of the data and insights that we provide.
But each, like I said, each property is different and can each data and analytics team can get gran more granular and granular on specific items that they're looking for from a travel perspective, are they interested in origination destinations? Oh yeah. And they are.
And I guess, do you have an example of how they would use that information? I can guess, but I figure you might have some actual hardcore evidence of Wow. Why that's interesting that X amount of people come from New York City to go to Miami or whatever destination or market that these teams are playing in.
Yeah. Again, I'll reference the Packers partnership last year. But one piece, one data point that got them extremely excited and was an interesting one for us was that over the course of the year partnership, they had bookings from fans from over 10 different countries. Wow. Home in a way they were able to connect with global fans.
They added three new international markets to their marketing territory this year and are looking to potentially leverage the technology to promote. That the partnership and and the platform in order to turn those maybe average fans into AVID fans. So definitely the global growth piece and like you said, the origin piece is for sure.
Ones are looking at, but then on the outbound, also looking at popular destinations as an example. The Packers did were in Tennessee last year since. Hundreds of fans through package travel to that specific game. Wow. And so we, us internally and also the Packers share that we share that information and decide whether or not maybe we wanna do anything in destination for those fans on that game day, for a night before, et cetera. And help reward those fans that are making the trip to round out that experience. Now I know there's all these initiatives around season ticket holders, but these are typically not season ticket holders who are purchasing through your platform. Or they maybe on a resale basis they possibly, because Yeah.
Away games for sure. These are, those are that core Avid fan member. Oh. Within the membership. It's quite interesting you bring that up 'cause we've had some recent questions from some potential partners about just that membership piece and those season ticket members and potentially.
Creating a closed user group for this technology or this platform so that you're rewarding those core fans versus just opening up to everyone as a tool and an engagement and a reason to, or a member benefit. The member benefit for traveling fans. 'cause that I couldn't think of anything that would make you more of a loyal fan than dropping not just the ticket price, but also lodging and air and everything else that goes along with it to go to maybe you know this do they go, is it one big away game that they go to?
Or did they look at maybe two to three? What's the vibe? There's when, again, we're, maybe we're talking NFL in particular, but there's definitely one that they'll all, they'll highlight as that's the one this year that, that most will go. The Packers last year went to Brazil. But then the Titans game and the Jaguars game we're also, high, high attended events for the traveling fan. But then you have some fans that are going to multiple away trips per year. You have displaced fans that maybe it's easier, more convenient, cheaper instead of going into that home market just going to a, an away market that, that year or a couple of them.
So it, it is Green Bay though, Joseph it's, it gets pretty cold there, so getting to Jacksonville or Tennessee might be appealing depending on when the games are, but no that's interesting. I think that there's definitely a lot of marketers out there who would kill for the exact data around their travel patterns of certain fans.
Yeah, a hundred percent. And as we get into having conversations within the event, specific space or so, whether that's a conference and music festival a stadium style it's concert series, if you will. The origin is definitely a key topic of where these fans are coming from and how are they getting here in particular, and how do we connect with them on that next purchase or that next announcement, or identifying those key markets mainly for digital marketing opportunities.
That makes complete sense. The other piece that you might be able to provide some insight into is the NFL is starting to play in Europe a little bit. Yeah. And so I'm sure that this is something where I. I know that Miami's playing in Spain and I can't remember who they're playing these, this is probably a good time to enter with this type of technology because trying to understand just every movement, like who's actually at this early in, let's say NFL Europe is going to be traveling from Miami to Madrid or Barcelona, wherever they're gonna have the actual game.
Has this been a topic of conversation? Yeah definitely a topic not only regional fans going out to those markets, but also global fans coming in from across Europe maybe, or around the world. To, to that specific market. Just again, more of a convenience piece and experience piece, of course.
Definitely one that we're working with. On the. Airside. We also have the opportunity to work with those specific airlines to promote not only that official airline that's going out there, but also embed specific charters throughout our booking flow, if, whether it's the team or a hospitality partner or wants to integrate directly into to our booking flow to help as almost a distribution channel as well.
You bring up a good point just in terms of. Have you had travel brands, hotel companies, airlines come back to you in particular? 'cause it, it's a little, what's interesting about your technology and being a guy who worked for OTAs different types of OTAs is that typically the OTA has a direct relationship with the brands, but because your technology utilizes whether it be a bed bank, wholesaler various APIs, you don't typically have the transparency throughout the booking process to show the end supplier that this is a book seats booking.
Yeah. Which is. Probably annoying, but yeah. At the end of the day, have any of those travel brands come to you and be like, wow, this is, we're noticing the difference. Maybe it's a wholesaler booking that's more predominant over a certain game that's coming into a market. What are your thoughts around that de Yeah, definitely. I grew up in the travel industry, so have a decent network within and definitely starting to have more and more conversations about it, not only on how direct integrations and we do now have direct integrations with a handful of hoteliers direct so that there is that transparency and we are able to get the best possible rates and inventory real time and pass that off to our consumers, but also on an OTA level.
They're coming to us to say, and they're partners of ours, potentially on from a supply perspective. Yeah, correct. Because you know what I'm getting at, you're competing with them, competing with them. Yes, that's fair. But they're also trying to understand how they're able to get into this space or is this a space they want to get into? And a lot of times working with a partner on understanding how they can integrate is a lot less lift similar to our clients and our partners than trying to go and build it yourself. So we're definitely having a lot of those conversations as well, whether it's the hotels directly or the OTAs on this space and how we can support them.
Yeah, I think a bit about it a lot actually on, from the OTA perspective, because when I've had those conversations with some of them. They really lump in tours and attraction tickets as a live event ticket. And so what I think happens in, in I know this very well because I played in that side of ticketing in travel a number of years.
But because there was such a big boost and I attribute it to when TripAdvisor acquired Via tour and then via tour quickly became a huge part of their revenue that they were reporting on. So then that kind of started this whole process of everybody from OTA distribution perspective started to get access to these type of tickets.
And then fast forward as we get into it over the last couple years, they're like, yeah, that was cute. That was good, but it's actually. Less than 2% of their total revenue. And so when you come in and you say, Hey, no, we're talking about live events, we're talking about Taylor Swift, we're talking about the Super Bowl, we're talking about Beyonce.
It's really hard for an online travel distributor or an OTA to understand the difference between a walking tour in North Carolina versus a Tennessee Titans playoff game ticket and what that looks like. So I say that because I have this conversation all the time, and I'm always looking for anecdotes to be like, okay, this is the equivalent of maybe a room night, right?
It's now the tickets to a football game or a concert, they're not cheap. So this could be no one goes to a concert by themselves. It's gonna cost you two 50. So it's $500, two nights stay, whatever. It's, so I'm trying to find all these sort of parallels for them.
Yeah. Do you run into this as well? Yeah. It's definitely been something that we've again, spoke to with some of these potential partners and suppliers. I think you nailed it when it comes to just the sheer average order value within the event ticketing space versus the attraction space or the activity space.
Yeah. I think we're not selling $3 walking tours in, in our booking flow or through our API or our tech. These, our average order value is in the hundreds of dollars where these OTAs are able to build off that or make off that versus selling a $3 walking tour and have the inventory.
I think that's definitely one of the. The questions that continue to get on a on an OTA side of it, it's in the event ticketing space, there's always that, whether it's the fear of not having enough inventory or any inventory or ensuring that the, it's quality inventory. I think for us that's what we provide.
Whether it's a Broadway musical or it's a Taylor Swift concert or Super Bowl whatever it may be, any type of ticketing, a ticketed event, we have the ability to sell. And like I said, I think this leans now into what we spoke about off the top was, Hey, I'm in New York City with my family for a trip.
We're doing some sightseeing. And let me have a look at what's going on in the city. Oh, look at that. There's a Yankees game, or Rangers or a Knicks game. Or look at that. Let's we, let's go book our theater tickets. Versus doing a bus tour or a, an attraction. And it's a huge opportunity for these OTAs or these travel providers, and we're looking to be that solution for them to be able to plug in and again, low lift opportunity for them to generate net new revenue.
I think it's, there's a difference between the in destination piece where you get to New York City, you have to go to the Statue of Liberty. You have to go take the big bus tour and drive around times Square, and then it becomes, oh, there's a Yankees game.
Oh, the Knicks are playing. When am I ever going to get to see them? So I think there's that piece, the end destination piece where essentially a live event ticket and the tours and attractions compete for that time. Yeah. Unless time, yeah, unless it's like a bucket list. Of, I live in Kansas and I wanna go see the Statue of Liberty, so I'm gonna go buy a ticket for that and then I'm gonna travel there.
But more times than not it's not on the same level as a demand driver for the Super Bowl. The, yep. I wanna go see the 49 ERs play the Eagles, so I'm gonna go to Philadelphia. So I think it's that distinction that has to be more accepted from a distribution perspective to understand why you would spend the money to resource it and create the API connections to be able to merge the ticket with the already existing travel components.
Oh, yeah. And but to go off the driver piece, I think what's interesting and what we have the ability to do is if the OTAs or the travel providers already have the check in the checkout dates, they have this key information. We have the ability to serve events in that area during those key, those between those check-in and checkout dates, help them build build on that itinerary.
And a lot of times I've been in destinations before for whether it's for work or leisure, and it's one of the first things I do, but I'm in the space. But a lot of times people will be sitting there at dinner and say, oh my goodness. I was just in, at the bar and someone told me that last night my favorite band was playing here.
And it's just crap, I missed that. I wish I would've known. So I think that on the OTA side it's an opportunity for them to educate consumers on things going on in the area similar to what they do with the experiences. Yeah, no, I think, we gotta have this conversation like two years from now, five years from now, 10 years from now, because I'm interested, it's gonna, it's gonna know what that conversation looks like. It's gonna keep evolving and you and I at least can say, Hey, we were talking about this back in 2024 and 2025, and then everyone, it is gonna be everyone else's idea at some point, which is good. I think it, it has to happen.
But again, there's been shortcomings on the technology side, which again, book seats has solved it to a certain degree, being able to tie all these ticketing API with a flight, API and and hotel of course, and then aggregating all of this data for a client. My next question is really on this is, this looks really clear as a B2B solution for an entertainment provider of any type.
How does this play into a B2C? Because obviously you have a brand. It's books, seats.com. And do you feel like the halo effect of working with a Green Bay Packers or New York Jets has benefited you directly as well? Yeah I think we look at it in parallel. It's definitely an opportunity to get some brand awareness, education and but.
All of these platforms in the B2B space that we have and partnerships we go into all of 'em ensuring that it's off, off the hop. Both parties know that this is a joint venture. We're not here to ensure that your fans clearly know about book seats.com. We want them to know about this new solution that we've built for them and we're the technology or the power behind it.
Now at the end of the day we are the technology. We are the service. They are our customer. So it's on our side to make sure that those customers are educated and understand that there's that Jets trip that they took on Jets travel it was powered by book seats and therefore if they're looking for a Yankees trip or looking to go to Coachella or Kentucky Derby or the Super Bowl and they can come directly to book seats.com.
'cause we service. All events whether it's in sports or music feeder, et cetera. So that's on us. It's a little bit of the flywheel effect that we know that we gotta do in the consumer engagement piece and the reoccurring revenue or post-purchase consumer to, to make sure that they're educated on the brand.
But definitely focus all of our partnerships on that joint venture style involvement to ensure that both parties are we're, again, we're more of a technology partner for sure. I, that, that's very clear. And I think on the from a travel perspective, you're doing a huge service for entertainment providers teams, leagues, venues to, I pull it all together on the ticketing side, which I think will be an another show to, to talk about because there, there's quite a bit there because of the, just the cultures are different in terms of tickets and how travel sees things. Because I feel like book seats is in the early days of kind of playing in both of those worlds.
Versus when you start to look at an evolved OTA relationship with a hotel where it's you go sign 'em up, you sell the hotel, and then the hotel will be like, Hey Expedia guest here, write down your email address and then we'll send you something direct and an incentive to, to bring you direct.
I don't think you're at that point on either side just yet because you're bringing a brand new audience in. Yeah. And then on the ticketing side. Just knowing what I know about ticketing people they just want to get rid of those tickets, man, as soon as possible. So it's not like they're going into, oh no, Booksy just sold too much.
'cause they have hotel rooms. I think it's you're doing them a service as well on that side. But from a travel perspective you really are bringing in the event travel audience, these type of people who are looking to have these travel experiences. Yeah, and I think all of our partners that we onboard or do any type of partnership clients that's one thing that they have from our side is that not only are you promoting this to your fans and driving the traffic and awareness, but we are ensuring that our digital marketing efforts, whether it's our.com, our S-E-O-S-E-M structures and performance.
Is driving its own network of qualified consumers and users. So for example if a fan comes to book seats.com through, whether it's Google, through paid social social and organic, social organic search or whatever it is they find book seats and they look for Green Bay Packers or Vegas Golden Knights or New York Jets, we are gonna redirect them to the New York Jets platform.
And or the Packers platform, the official platform, not only because I. We want to ensure that, that the team gets credited for that and that they consume all the data that comes through that platform as in the spirit of partnership. But also I think for us as a brand it allows us to leverage that ip and build that trust with the consumer.
'cause that goes a long way. And in the travel spaces, you're aware these are not we're not selling toothbrushes online on Amazon for a couple bucks here. These are big purchases that, that consumers are very nervous about especially in the e-commerce world.
And they're spending thousands of dollars with us, and they want to ensure that this is, especially in the ticketing side they wanna ensure that this is a, it's a real ticket trust. Yeah. A trusted source. And and then we leverage the IP from the teams and the properties that we work with to, to build that trust and give that stamp of approval.
Congrats on all of your success, man. It's it's still pretty early on, but just to be able to sign some of these teams and really go through a full season I think, should be celebrated. Appreciate you coming back and having chats. And of course, we're gonna keep watching the progression here of how book seats grows.
One final question. Okay. NBA finals warriors or not? Ooh, I don't know. I don't know about that. Your raptors are nowhere close to it yeah, no. No it should be interesting. I'm looking forward to the second round and onward. But if I were to pick, you want me to pick one?
I do. Let's go west and then let's go east. Who, what do you think the finals gonna be? Yeah. I'd love Cleveland to upset the Celtics, but I just don't know if that's gonna happen. So let's say the Celtics get to the finals and don't say, I don't big Anthony Edwards guy. Really? Yeah.
Wow. You think the Anthony the Wolves are gonna beat the Lakers? I do. I do. Huh. And if they do, then I think I think they have a chance to go on a little heater. But yeah. I don't know about your Warriors, man. I'm sorry. Come on, man. This is this should be a prerequisite that you have to be warriors forward Okay.
On this podcast. But whatever. We'll see. Jimmy's back. He's feeling good. Yeah. We are gonna wrap this up in Houston so I would love to see LeBron versus Steph and Jimmy versus Luca in the second round. Yeah. If I was the NBA. And I employed referees. I would want that to be the next round.
Yeah. I'm just saying Yeah, no comment. No comment. I think one, one thing I will quickly say is that as a an athlete and a big fan of sport and have a number of different teams in every every different league I've become. I'm very neutral and you have to be a fan of all of our clients and our partners first and foremost.
So definitely support all eight of them. Before, before any others. But I am a Toronto boy and I do bleed blue the Toronto made Maple Leaf hopefully will be able to make some noises. Oh, that's right. Sorry. I'm an American guy. I don't really pay attention to Canadian NHL No, I'm just kidding.
Yeah it's been a life a life of disappointment. So hopefully we can we could do something there. All right, man. Thank you for coming to tickets to Travel. We will talk to you soon. Safe travels. I appreciate you having me. Take care.