Tropicana Weathers Blowback from Package Redesign: Packaging World
Apr 22, 2025•10 min•Season 1Ep. 15
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Episode description
Can you change packaging design without upsetting the consumer? Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.
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