Ep 160: How to Design Clear Messages, with Ben Guttmann
Episode description
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.
Ben Guttmann and I cover these points and more:
- How we experience fluency in messaging as consumers;
- The difference between complicated and complex;
- Five design principles to achieve the goal of fluent messaging; and
- Focusing on benefits, not features, to resonate with an audience.
Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
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Learn more about THRIVE at https://klcampbell.com/category/podcast/ and https://www.e2msolutions.com/thrive/
CONNECT WITH BEN GUTTMANN:
Simply Put: Why Clear Messages Win–and How to Design Them by Ben Guttmann (Amazon)
EP 73: Anti-Racism and Our Human Agency, with Ben Guttmann
CONNECT WITH KELLY CAMPBELL: