348 | Recovering from the Helpful Content Update: SEO Tips for Bloggers in 2025

Want to know how to use SEO to your advantage? Google is undergoing major changes, and so many creators have seen a drop in their pageviews. On this episode of Thrive, I’m joined by Nina Clapperton, founder of She Knows SEO, to dive into what’s really going on with Google’s Helpful Content Update.

Listen in to learn exactly what you should focus on right now to recover lost traffic and improve your rankings. We also break down the impact of AI tools on SEO and how you can use them to your advantage. This is a jam-packed episode that all business owners need to listen to to see the success they want on Google and other search engines!

• Google’s Helpful Content Update
• Danny Sullivan
• Semrush
• Nomadic Matt
• Mediavine

• The Profitable Part-time Blogger Course
• She Knows SEO
• SEO Content Audit Checklist