Deciding how often to post to Instagram trips up many florists. Let's talk about how we can WIN the Insta game by following a strategy that's unique to our industry. 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBossMasterclass.com...
Aug 12, 2025•23 min•Season 2Ep. 120
I LOVE learning and especially enjoy books about entrepreneurship and personal growth. Here are my five (ok six) most-favorite books that changed the game for me: Personality Isn't Permanent https://amzn.to/41qORxF Big Magic https://amzn.to/41qORxF The Artist's Way https://amzn.to/4mq4GNo Fire Starter Sessions https://amzn.to/4laCahw The Creative Act https://amzn.to/3HdZhKe The Success Principles https://amzn.to/41qORxF 💐 Want to book better clients and grow your flower business with confidence...
Aug 05, 2025•25 min•Season 2Ep. 119
Selling high value designs isn't about being the best designer out there. Instead, it's about having the right strategy so join me today as I walk through the essential ingredients. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBossMasterclass.com...
Jul 29, 2025•24 min•Season 2Ep. 118
No doubt any florist with a brick-and-mortar retail shop has asked themselves this question. So jump into today's episode and let's discuss the current state of retail floristry. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBossMasterclass.com...
Jul 22, 2025•23 min•Season 2Ep. 117
Working smarter, not harder — today I share five ways you can apply the 80/20 principle in your flower business to get better results. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBossMasterclass.com...
Jul 15, 2025•21 min•Season 2Ep. 116
It doesn't matter if something costs $10 or $10,000, spending money to grow your business can be stressful. How do you know it's worth it? In this episode I share three simple, but powerful questions to ask that will guarantee you get value for money every time. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more mon...
Jul 08, 2025•20 min•Season 2Ep. 115
In this episode, Kathleen discusses five common symptoms that keep florists stuck and shares ideas on how to solve them. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBossMasterclass.com...
Jul 01, 2025•18 min•Season 2Ep. 114
Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, an...
Jun 24, 2025•18 min•Season 2Ep. 113
An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now at 👉 FlowerBoss...
Jun 17, 2025•14 min•Season 2Ep. 112
Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value. And the best part is you can take any one or all five and put them to work for your business this week. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Wat...
Jun 10, 2025•16 min•Season 2Ep. 111
When it comes to value, all customers are NOT created equal. 🤔 Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to...
Jun 03, 2025•20 min•Season 2Ep. 110
The decision to buy an existing flower biz can feel daunting. 🫣 But thankfully we can now leverage the amazing resources of AI to help us make informed decisions. In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify...
May 27, 2025•24 min•Season 2Ep. 109
I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making. So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketing, and make more money doing the work you love. Watch now a...
May 20, 2025•20 min•Season 2Ep. 108
In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner. Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist , and learn the 5-part blueprint to attract high-value clients, simplify your marketin...
May 13, 2025•27 min•Season 2Ep. 107
Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner. This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐 Get my Flower Boss Toolkit — price with confidence and quote like a pro! 💐 Want to book better clients and grow your flower busi...
May 06, 2025•36 min•Season 2Ep. 106
Are you feeling bummed-out by non-committal clients and endless consultations that go nowhere? In this episode of the Thrive Podcast, host Kathleen Drennan shares three signs that you're attracting the wrong types of customers and provides practical solutions on what to do about it. If you're ready for more clarity, clients, and success in your business, this episode is for you. 🥰 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Succes...
Apr 29, 2025•14 min•Season 2Ep. 105
In this week's episode, Kathleen shares three powerful sales strategies to help florists increase their profits without adding any new tech or using pushy sales tactics that we all hate. Instead, learn about price anchoring, optimizing your website for maximum sales, and crafting messaging that connects with what your clients actually want. Because "sales" is a just another skill that can be learned and perfected by all of us. 🥰 💐 Want to book better clients and grow your flower business with ...
Apr 22, 2025•19 min•Season 2Ep. 104
In this episode, host Kathleen shares her proven strategy to help floral designers streamline their approach to Mother's Day, ensuring a profitable and low-stress experience. Learn how to curate your online catalog, increase average order values, and avoid the pitfalls of offering too many options. The goal is to transform Mother's Day into a successful and enjoyable time that can also lead to a better business year-round. 🥳 💐 Want to book better clients and grow your flower business with conf...
Apr 15, 2025•24 min•Season 2Ep. 103
Ready to make this Mother’s Day your most profitable yet—without the burnout? In the first episode of my 3-part Mother’s Day Masterclass, I’m sharing the best sales strategies florists can use to streamline their approach and sell more premium designs. It's the definition of working smarter, not harder. If you’re tired of the chaos and want to feel confident heading into this Mother’s Day with a clear plan that actually works, this episode is your blueprint. Let’s set you up to sell more, stress...
Apr 08, 2025•34 min•Season 2Ep. 102
Big goals are exciting—but figuring out how to make them happen is a challenge. In this episode, I’m sharing the exact 30-day business plan that changed everything for me. It’s simple, actionable and designed to help you make real progress without the overwhelm. You’ll learn: How to break down your big revenue goals into monthly targets The power of reverse engineering your success (so you know exactly what to do) Why getting specific is the game-changer your business needs How to bring that ‘ha...
Apr 01, 2025•28 min•Season 2Ep. 101
Tired of inquiries from clients with tiny budgets? Wish you could attract clients who actually value your work and are happy to pay higher prices? In this episode, I’m sharing the game-changing shifts that will help you attract dream clients who see your expertise, trust your process, and book without hesitation. You’ll learn: How the work you showcase becomes your “online catalogue” (and why it matters!) Why high-quality clients pay for more than just flowers—and how to highlight the full value...
Mar 25, 2025•28 min•Season 2Ep. 100
Tired of ghosting, endless back-and-forth emails and feeling stuck in a clunky inquiry process? You’re not alone. Many florists struggle with turning inquiries into bookings—without wasting hours on consultations or feeling like they need to "convince" clients to say yes. In this episode, I’m breaking down exactly how to simplify your wedding sales process so it works for you (not against you). You’ll learn: Why your current inquiry process might be overwhelming brides (and exactly how to fix it...
Mar 18, 2025•34 min•Season 2Ep. 99
Is your website actually helping you book more clients—or is it quietly turning them away? Your website should be working harder than you, bringing in inquiries without you having to chase every lead. But if it's unclear, hard to navigate, or missing a personal touch, you're losing sales—without even realising it. In today’s episode, I’m breaking down the 3 biggest mistakes florists make on their websites (and how to fix them ASAP). Think of this as a masterclass in online sales for your floral ...
Mar 11, 2025•26 min•Season 2Ep. 98
If you've been posting every single day on Instagram and still struggling to get inquiries, you're not alone. The truth? The best customers—the ones willing to pay premium prices—aren’t looking for more inspiration. They’re ready to take action. In this episode, I’m breaking down the real Instagram strategy that helps florists book more clients without the burnout of daily posting. You’ll learn: 🌿 Why your ideal client is already in action mode —and how to shift your content to meet them where ...
Mar 04, 2025•31 min•Season 2Ep. 97
If the thought of raising your prices makes you panic — this episode is for you. 💸 ✨ And, you’re not alone as I used to feel the exact same way. But once I cracked the code on profitable pricing, it led to so many more ‘a ha’ moments and even faster growth. In this week's podcast episode, I’m sharing my 3-step framework so you can confidently raise your prices — and do it today. Including: → The biggest reasons florists stay stuck + under-price → The easiest strategies to follow to get out of y...
Feb 25, 2025•27 min•Season 2Ep. 96
Feeling like booking dream clients means running yourself into the ground with endless proposals, consultations, and price haggling? It doesn’t have to be that way. In this episode, I’m sharing 3 powerful shifts that will help you book out your floral calendar with ease, confidence, and profit—without the stress. You’ll learn: → How to set your prices and lead the sales process like a pro → Why showing the right work attracts higher budgets → How your website + Instagram can pre-sell dream clien...
Feb 18, 2025•30 min•Season 2Ep. 95
Think you need to be famous in order to be successful in your florist business? Think again. In this episode, I’m busting the biggest marketing myth that keeps florists stuck in the content-creation hamster wheel—chasing visibility instead of focusing on what actually drives sales. I’ll walk you through a simple, high-profit marketing strategy that doesn’t rely on "going viral" but instead helps you attract the right clients with ease. If you’re ready to stop scrambling and start selling, this o...
Feb 11, 2025•25 min•Season 2Ep. 94
Tired of feeling like you have to lower your prices just to book wedding clients? In this episode, I’m breaking down exactly how to sell wedding flowers profitably —without discounting or competing on price. 🥳 You’ll learn the key shifts that help you attract high-quality clients, position yourself as the go-to florist, and confidently charge what your work is worth. If you’re ready to book weddings with ease (and make more money doing it), this one’s for you! 💐 Want to book better clients and...
Feb 04, 2025•38 min•Season 2Ep. 93
Want to know the secret to making Valentine's Day feel less overwhelming AND more profitable? (Hint: It's not about working harder) 😅 In this episode, I'm sharing three powerful strategies that will help you: Work smarter (not harder) this Valentine's Day Increase your average order value without working more hours Create space for those dream clients who want to go all out Here's to your most profitable Valentine's Day yet! 🥰 💐 Want to book better clients and grow your flower business with c...
Jan 28, 2025•34 min•Season 2Ep. 92
Imagine a Valentine's Day where you feel completely in control. You know exactly what you need to do to attract high-value clients, your wholesale order is locked in and you’re excited to wake up on the day and delight your customers. If you're a florist ready to experience a stress-free Valentine's Day, while maximising your profitability, this episode is for you. 🤩 💐 Want to book better clients and grow your flower business with confidence? Watch my free masterclass, The Successful Florist ,...
Jan 21, 2025•43 min•Season 2Ep. 91
