The challenge of succeeding at social media can be tough, but when you are trying to do it for a Gen Z-specific audience, the bar is raised even higher. Gen Z is arguably the first generation to grow up with social media, and many have the ability to see through marketing campaigns very easily. Korpo Parks—a University of South Florida student, micro-influencer and intern at Kleidon—highlights this episode on her tactics for successful public relations and social media campaigns, as well as her ...
Apr 30, 2025•44 min•Season 8Ep. 4
Having a proven approach to creativity is important when working on new marketing concepts. But the creative process is difficult for many, and understanding when you have hit the mark and when to keep refining is always a challenge. University of Akron design professor and founder of Creative Campfires, David Flynn brings his insight to creativity to Three for Three, how to capture your best thoughts, and maximizing creativity when working in groups. Brought to you by www.kleidon.com ....
Mar 26, 2025•36 min•Season 8Ep. 3
When you think about introducing your brand to a wider audience, it's easy to get mired in only marketing your most obvious product or service. Taking an unconventional approach to marketing and business growth can help you find more audiences and create more interest in your messaging. Ren Camacho, CEO of the Akron-Canton Airport shares the way he approaches new ideas and keeps his organization innovative. Brought to you by www.kleidon.com ....
Feb 21, 2025•44 min•Season 8Ep. 2
The beginning of the year is a chance to examine your marketing strategy and reevaluate if your tools, tactics, messaging and approach are heading in the right direction. Show host Kurt Kleidon provides his predictions on where marketing is going this year and how you can set yourself up for success. Brought to you by www.kleidon.com .
Jan 31, 2025•23 min•Season 8Ep. 1
Episode 40: Defeating Behavioral Health & SUD Stigma through Smart Communication Tactics with Jessica Yeager of OhioGuidstone Combating stigma surrounding mental health and substance use disorder is one of the biggest challenges for those who work in the field. In this episode, Kurt Kleidon invites Jessica Yeager of OhioGuidstone to discuss how she is optimizing marketing communications to move the needle. Brought to you by www.kleidon.com .
Nov 26, 2024•42 min•Season 7Ep. 10
Credit unions across the country are in a battle to maintain members and find their footing among the next generations. Our host Kurt Kleidon speaks with Brent Fisher of Pathways Financial Credit Union in Ohio to discuss the ways he is guiding the organization with groundbreaking and attention grabbing messaging on digital and social media platforms. Brought to you by www.kleidon.com .
Oct 31, 2024•46 min•Season 7Ep. 9
In the third and final episode on AI for marketing, we discuss how AI will impact search engine optimization, the element of personalization for marketing materials and the critical aspect of humans when generating content with AI. Brought to you by www.kleidon.com .
Sep 25, 2024•13 min•Season 7Ep. 8
In part two of this series on how AI is impacting the marketing landscape, we talk about the risk of not familiarizing yourself with AI, how to make the choice about engaging with AI, and what can and can’t be copyrighted from generative content. Brought to you by www.kleidon.com .
Sep 23, 2024•8 min•Season 7Ep. 7
Our host, Kurt Kleidon, attended the 2024 MAICON in Cleveland, Ohio, and is sharing some of the top takeaways from the conference. In this first part of a three-part series, he shares how AI is impacting marketing and the creation of content. He also gives listeners three AI tools they should be looking into. Brought to you by www.kleidon.com .
Sep 16, 2024•13 min•Season 7Ep. 6
What are non-profits struggling with right now? Is your organization structured for success? Our host Kurt Kleidon speaks with Stacy Sufka of Gladegy Consulting to hear what organizational problems non-profits are facing and how they can solve them. Brought to you by www.kleidon.com .
Jul 31, 2024•40 min•Season 7Ep. 5
Kurt Kleidon is joined by three generations to talk about social media usage, trends and where social media is going in the future. Guests include graphic designer Taylor Smith, content manager Josh McCutcheon and creative director Tim Klinger. Brought to you by www.kleidon.com .
Jun 30, 2024•29 min•Season 7Ep. 4
Kurt Kleidon is joined by content professional Josh McCutcheon and graphic designer Taylor Smith to talk about the biggest issues that AI is posing to the marketing industry.
May 31, 2024•45 min•Season 7Ep. 3
How to you effectively market to audiences to whom English is not their native language? Can you rely on Google translate for your efforts? Host Kurt Kleidon talks to Hugo Gomez about how you can--and should--focus your marketing projects when targeting a Spanish-speaking audience.
Mar 28, 2024•35 min•Season 6Ep. 2
Host Kurt Kleidon speaks with social media content creator Josh McCutcheon about the lessons he has learned about how to approach content development and optimizing for different platforms.
Jan 31, 2024•24 min•Season 6Ep. 1
Host Kurt Kleidon, web specialist Christopher Spradlin and social media expert talk about three digital assets that need to be under your control and secured--if they aren't already.
Dec 27, 2023•19 min•Season 5Ep. 5
Christopher Spradlin shares his experience in web development along with three tips that you need to be aware of in website design and development in today's era.
Oct 31, 2023•35 min•Season 5Ep. 4
Bruce McMeekin shares three essential tips about how to use direct marketing in a digital era, why it can be one of your most profitable lead generation tools and how it is one of the more environmentally substantiable marketing practices.
Apr 28, 2023•50 min•Season 5Ep. 3
Lori Highby is the CEO and founder of Keystone Click and an expert in the various ways you can use SEO to make a significant impact in your marketing efforts.
Mar 24, 2023•42 min•Season 5Ep. 2
Meghan Meeker is the current Senior Manager of Social Media at Vericast. Meeker shares three tips on how you can use predictive buying information to guide your social media planning.
Jan 31, 2023•41 min•Season 5Ep. 1
Patrick Hardy is the president of Hytropy, a company that helps other companies plan and prepare for all types of disasters. Hardy shares three tips on how business leaders can think about potential disasters and create plans so that they don't turn into catastrophes.
Jan 27, 2022•44 min•Season 4Ep. 5
Building a meaningful marketing plan from the ground up is no easy feat. In this episode, Kurt talks with The Brand Pollinators, Kate Fosson and Channing Salava, about the building blocks that are essential to developing impactful marketing strategies and generating sustainable business growth.
Nov 09, 2021•35 min•Season 4Ep. 4
Alan Berg is often considered the best at what he does, but that does not mean that he tries to be everything to everyone. In this episode, Kurt talks with Alan about why niche marketing is essential to your brand.
Oct 01, 2021•50 min•Season 4Ep. 3
Marketing for small businesses in 2020 and 2021 has required a completely different playbook than in the past. Tyra Wooten breaks down how she has helped her customers continue to build their brands through the pandemic and moving forward.
Sep 01, 2021•26 min•Season 4Ep. 2
Data is a significant component to current approaches to marketing. Use it right and you stand to win. Use it wrong or ignore it, and you're falling behind the competition. Kelly Manderfield provides three tips on how to use data for messaging, branding and hiring.
Aug 23, 2021•35 min•Season 4Ep. 1
Knowing your audience is critical in marketing, and there is a clear choice right now if you are marketing products or services to boomers.
Dec 21, 2020•9 min•Season 3Ep. 22
Geeg Wiles has traveled the world, all thanks to a wooden statue. Geeg tells how he changed the direction in his life with the help of a creative approach and starting the conversation.
Dec 15, 2020•34 min•Season 3Ep. 21
This week, Matt and Kurt sit down to take a look back at the previous year, discuss trend predictions for content marketing in 2021, and Kurt gives his best prediction at what trending headlines will look like at the start of the new year.
Dec 01, 2020•16 min•Season 3Ep. 21
This episode of Three for Three goes deep into life planning and what it means to be successful. Dennis Kleidon is an artist, an entrepreneur, and a life coach who believes strongly that there is no right time to reevaluate the direction of your life and how to change its course based on what you want.
Nov 23, 2020•42 min•Season 3Ep. 19
With the impact of COVID-19 on small businesses growing, Kurt and Matt look into the steps small businesses can be taking today to maximize success in 2021.
Nov 19, 2020•9 min•Season 3Ep. 18
This week, Matt and Kurt sit down to talk about Quibi closing it's doors, Reese's Halloween PR stunt, and Kurt gives his best prediction for this year's most popular costume.
Oct 26, 2020•10 min•Season 3Ep. 17
