Building brands and community + influencer marketing that actually works with Dee Murthy | E1740

This Week in Startups

May 11, 2023•1 hr 1 min

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Episode description

Dee Murthy joins Jason to discuss the origin of the Group Chat podcast before talking about his new startup, Ghost (1:44). They then delve into fostering a community, staying true to your brand, and more! (30:12)

(0:00) Dee Murthy joins Jason

(1:44) The Origin of Group Chat podcast

(11:32) Embroker - Use code TWIST to get an extra 10% off insurance at https://Embroker.com/twist

(13:06) The impact of the Group Chat podcast

(18:49) The premise of Ghost

(22:57) QuickNode - Get one month free by using code TWIST at https://go.quicknode.com/twist

(24:15) Focusing on your customers and raising capital

(30:12) Fostering a community

(37:26) OpenPhone - Get 20% off your first six months at https://openphone.com/twist

(39:00) Understanding your brand’s voice

(46:09) Effective influencer marketing

(52:01) More on Ghost