Welcome to this watch live. Hi, I'm Lydia Renters. Lydia Renters. I don't know what happened. I guess I'm tired today. And I'm Boo booing. OK, well, you know so. What even was? That I don't know. I was thinking about like the next thing I wanted to say, you know, OK, look, I live in constant here in like I'm like the kind of person where like in a meeting when everyone's introducing names, I'm like actively trying to listen to everyone's names. But I'm also like. I don't want your own.
Name. Yeah. You don't have this. You're not that anxious. No, but I I get anxious about No, no I'm not. That this is very OK so my my anxious friends out there will totally identify with this you're like in a social setting no I so many people will identify with this I'm positive we've. Not feeling like they might not know their own. That you might say it wrong you know OK I know my name is Lydia Renters, but. So here's the thing. Like a lot of people get my name
wrong. Yeah, I'm just not one of those I. Know, but it's about. People call me vui like my name is 5 letters long VUBUI, but you could. Clear this up for everyone. It's. Too long you could clear just gonna call you vui. But you could clear this up for everyone. Your first name is Boo? Yeah. Your first name is Boo. Yeah. Yeah, well, I'm not. I I know that I don't. I'm not worried about people who listen to this episode because at the top of every episode I
say I'm Boo booey. So I don't think people hear that and go. I think he'd rather be called Booey. Yeah, but I think people are still kind of confused about your name, but luckily you're not one of them, unlike me. So the social anxiety people, you do, you're like, okay, if I mess this up, like it's to me, it's even more stressful than like job title or where I'm from. It's like, don't mess up the name. And then I did that today, but it was like 108 episodes, 107 episodes in.
So that's fine. It was 112 episodes. In Oh no, is this OK? OK. Oh wow, I'm even better than I thought. Yes, you are even better than you thought. Well, you kept. You kept off getting your name wrong for 112. My anxiety didn't strike until episode 112. OK, recently we were listening to something and they mentioned that Tudor was suddenly everywhere. Oh yeah. Right. And it was kind of in reference to a lot of these limited. Watches a lot of limited ones
coming. Out and and I cannot disagree with that, no. It definitely feels like they've been on a tear. They. Have and it it. It's just this year it feels like. Yeah. Not that they've never done limited things before. But it definitely feels like. There's there's a thing going on. We're in their limited era, yeah. Yeah. And OK, OK. I wanted to talk about some of these first. It's like partnerships, sponsorships and ambassadors. Mm hmm.
And all of these, these watches, I actually like a lot of them. Yeah, I have one of them. Yes. I want multiples. And I should say that we were in the car during this and you, you and I started talking, talking, talking. And I was like save it for the pod. You did do that. Which is. So. Annoying so great. I can be like pause. We're not recording right now so we need to save your rant. Just keep your rant inside of you until.
Later. Why do you think I can't just repeat some of those same points later? You think they just get burned and then it's like, Oh well. I. Those points are I. Have no way to talk about. That, but in this case I actually agree very much with with what we're gonna. With the premise. Yeah, with the premise so. The first one I remember seeing was the Tudor black base Ceramic Visa Cash App, which is a horrible name. Well, yeah, I. Get it?
It is actually a cash app, but you know, it's terrible, but it's the they they did the black base ceramic with a blue dial and I guess they made a bunch for the the whole team and the. Team is racing, racing, right I. Think it's F. One. Yeah, it's F1. OK. Yes, yes, yes, this is F1. And then I saw that they made another version of the black base ceramic for the same folks, but they only made two of them.
And it has what they were calling a chameleon dial, but really it's just rainbow Y. I don't like lizards, but I like chameleon dial. Yeah, you're from Florida. How do you not? Like that's why I don't because as as I. What is that? I'm playing. Sad music. I'm playing sad music. OK, so I could tell my sad story. Can you do a little sound music as a young? No, as a young. As a young girl in Florida, even though I was very sporty, I did not like lizards. I liked other things.
I was like considered a tomboy. Lizards. Well, no, but I was a tomboy. OK, which I don't like that name anymore. But you're air quoting Tomboy. Yeah, this is a very outdated. Yes, yes, yes. That's what I was considered growing up. But the thing I really didn't like were lizards especially. And then the the boys in my class would chase me with lizards, but not like just like. A crush on you?
Not just like in a fun way. They would like corner me where I was like in like, no. That's bullying. Behind a door like lizard towards the face and. They would. I wouldn't like lizards. They would put the lizards on the ears like earrings I guess. Lizard do that. They'll just grab onto your viewer and dangle. Yeah. So I don't like. Fortress to the Lizard. I know, I know. And I don't like those little lizards. Yeah, so I'm sorry. It's actually not the lizards fault.
No. Now when I think about no the. Poor little lizards, they were being worn as earrings. No one should be. Worn as earrings shoved in monsters faces, me being the. Monster, OH. OK, OK. We really. That was a really. Sad story. Let's talk about watches. I played the sad music to get you prepared for it. And I went but don't boom. Yeah, it's a different kind of sad. OK then. Well, I'm not going in any kind of order. Tudor Black Bay, Chrono Pink,
which I now have and love. It's amazing, wonderful. That was like Jay Chu, Giro di Italia, David Beckham, Inter Miami. It's a. Little bit of everything. Right, like just a bunch of pink, no branding, no logos on. It's not an official collaboration and just kind of celebrating all of these things, right? Then you have the Tudor Black Bay 58. Inter Milan just announced what,
a week or two weeks ago? Maybe it's got the two stars on it, representing the fact that they got their second star. Yes. And so I do think the interesting thing about some of these collaborations that they've been doing are some like are very deep level like this one. I would consider they put the two stars on it. They are saying what the football team did with the Stars, Yeah, which I definitely
understand. Well, you told me that they won 20 championships and you get one star for every 10 championships, Yes. I'm. Not sure what I know, nothing. About. I'm pretty sure that's what I said. OK. Yes, that that is. What you said, so that's like a deeper level versus like the pink one doesn't have any branding on it. So it's like it's interesting to see these different ones and then Chameleon and then. And this one is a limited edition sold to the public. They made 1900 and eight of
them, they are numbered, right? Whereas like the Black Bay Chrono Pink is not numbered. No one knows how many they're making. It is available to the public. Then you had that black based ceramic, the blue dial not available to the public. They made some of them, who knows how many. But then the chameleon dial, they only made two of them, right? Like and not available to the public. So they are doing. All over the.
Place. But this is interesting to see they are doing a lot of these like not available to the public. Those are the ones that are more going to get this cool press because they're associated with the winner of something or the person who gets it. Yeah. Yeah, So Speaking of winner, then you have the Tudor FXD Chrono Cycling Edition, Guiro de Italia limited edition. Only two are ever made, not available to the public. One was for the winner of the
Tudor time trial. One was for the winner of the Guiro. It's the same dude. He he won both. Yeah, good job. It's for today, Pogachar. Amazing, amazing performance. But what I care about is the watch. So I like the cycling edition. I think it looks awesome. I want one, but this pink one is even better. Yeah, the slight change to the pink, because it's red otherwise, right? They took the red accents on the dial and they made them pink and a cool pink strap.
So that's pretty cool. So he has two of them. He can double wrist them, which he probably won't do in. In fact, in in the photo of him holding the trophy, he was wearing a pink strapped Reshard meal. Whoopsie. Okay, that didn't workout quite well. Quite, quite expected. And then you have the Alingi FX D's that we're not from this year. That's is it a year ago, maybe a year ago, yeah. The the there's a chrono and just the time only. And that's the sailing racing
team, right? I think this is the part where, OK, we've just rattled them off. There's also like World Rugby with Sarah Harini from New Zealand. They're doing stuff with the World Surf League. They're doing something with Jay Cho, a recording artist. So it's like, OK, what we started talking about is there's like this Venn diagram and Tutor is doing a bunch of things. So like think of them in the middle of the Venn diagram, which is also where a watch collector who follows Tutor is.
But actually they're doing all of these quite different, even though they're in the sports zone. Most of them are in. Sports But just because you're a fan of rugby doesn't mean you like Pro Cycling, F1, sailing, surfing, football or. Even if you like multiple, it's probably like two of. Them maybe you like 2 So you're seeing tutor, yeah. Twice. Really. You're saying tutor, you know, two times. Not for us. We're we're seeing it all the time. We're like these limited editions.
Tutor is everywhere. Tutor's doing everything but actually. You're more than likely a fan of one of those things. Let's say you're into F1 and then you're just seeing the one you're just seeing tutor show up that one time, right? Or cycling, same thing. It's so I I really think that we have a skewed perspective as
watch enthusiasts. Yeah, because we're always see ourselves and everyone else in the middle of the Venn diagram of I collect watches, therefore I I like, you know, everyone is like me it. It so if you are a fan of the this this the thing about being into the brand itself, right because then you're a fan of the brand, then you're gonna see all the things that brand does but for the regular folk right just humans living their human lives around the world yes.
Like regular humans? Regular humans who are not fans of watch brands, they're not seeing this whole picture. Yeah. And so the vast majority of people 'cause the majority of people are just folks. Right. They are not gonna see this and they will not feel like it's over saturated that tutor is just everywhere. Yeah, but for us, we're like, oh look, tutor's doing so many things. Yeah. But it's actually very spread out and obviously like with any brand, you have a big plan.
But what I think is that if you look at like, you know, you have maybe Omega, they're like always showing up on the red carpet. That's like one of their touch points as a brand, but it's not
the only one. Then they're trying to spread out to different, you know, then they have like this sort of NASA partnership and you know, so even though like moon swatches and you know, so you have all these different things, but it's interesting to think about like as the watch enthusiasts, we see them all, but each thing is meant for a very different target audience, which also leads to like, it wasn't made
for you. I had this concept for Vu that we would just like just do an episode where we would just like tell about a partnership. And then, you know, the typical thing from a lot of us, including myself, is like, who's that made for? And then the joke is like, it's not made for you. Like one of those shows where like everyone says it like. Like. Well, you said we couldn't do it because it it only lasted one. It's not made for you. It's not a very good joke.
Oh, no, I just meant like to do it over and over throughout an episode. Yeah, I just got the stink eye. I got the really bad stink eye. Oopsie. Wow. So, OK, OK, OK, OK, OK. One fun side note here, Inter Miami, Inter Milan, they are both football teams in different places that start with them. Yes, also known as soccer in the US because we're. I think all all, all people know that, but maybe not.
I don't know. And so they are not, they're not only not part of the same entity, even though they have very similar names, but they are like in battle over the name Inter. OK, 'cause Inter Milan has existed for longer. So once again in the Venn diagram, tutors in the middle, tutors in the. Middle. So supposedly, you know, I actually, I don't know why, but got suddenly interested in this and maybe Inter Miami might have to change their name. This is the kind of drama Vu just eats up.
Legal drama. OK, OK. Oh, there's. It was interesting though, you know, you have Inter Milan, Inter Miami. I could actually see, let's say it was a different city, Inter Chicago might actually feel less like impeding on someone else's IP. You know, like it's not necessarily a direct infringement, but that the potential confusion. But when one is Milan and one is Miami, those are different places. But if you just glance at it, you could confuse it.
But now I know that one is a royal blue and one is a pink. So actually Tudor has been helping me discern the two via color stories. I will say that watch, the Inter Milan watch really opened my eyes because if you had described this watch to me, it's a Black Bay 58. It has the bezel of the original black Black Bay 58. So gilt numerals and or not indices, but markings and then the red triangle up at 12. But then the dial all gilt indices and hands and then it's blue.
But it's like this few may, Yeah. It's beautiful. It fades out to black on the edges. I wouldn't have thought that would work. Yeah, I think. Really. Oh wait, it's blue and gold again. Yeah, you love blue and gold. That's why it's your new. It's your new. It's my new favorite thing is blue and gold. I want blue and gold everything. I think it's really interesting to see. I mean, Tudor has really come
into their own. I think by doing all of these, all these partnerships and additions to me actually also sets them apart so far from Rolex. Rolex is like they're a sponsor, but they're not typically doing like a special edition for something. So this really carves out a space for Tudor of like, hey, we're gonna do these custom, we're gonna do these one off. We're more playful, we're more bold, like we're born to dare.
And I think that's a really, it's an interesting approach because it gives Tudor their own brand in such a big way. And even though we see that brand as being everywhere, it's actually really cool to think about all these like pockets of people that now are learning about it.
For me, when I was very early and watch collecting, that is where or when I was getting into more of the, I guess watch enthusiasts collecting world and then Lady Gaga was an ambassador for Tutor. That brand recognition actually really was very strong for me. Like, oh, there's this cool musician that I know it like made the name Tutor something
that I knew about. And like that's a part of it too, is that it's not one single instance where you know, you see the watch on the Giro de Italia winner and you're like, I got to have a tutor. But it's many, many, many times of seeing it. So actually, a brand needs people to see their name and their watches a lot more than once before they go to the store and buy one. Yeah, that's true. It's it is about exposure, not necessarily direct sales. Yes, exactly.
I I don't know if I ever saw a watch on someone and just thought because that watch is on them, I want that watch. However, I absolutely feel like you get that exposure over and over. Daniel Craig doing Bond with Omega, Like you see it over and over and you start to maybe associate these watches with James Bond. Yeah. Or it's a jumping off point for you to be like. Interesting.
Yeah, it's an interesting connection because depending on how you think about things, but I could see a lot of people then thinking like, well, these watches can handle spy work. Oh yeah, that's. Surely, surely they can handle my life. My me typing on my laptop. Yeah. I mean which is. The most basic analyst work right and not full spy just. An analyst in the movie, they're not getting the Omega, no the person on the computer like I am. Let's celebrate the analysts. Yeah, OK.
I feel that I was unfair in judging the humor of the episode that you proposed, because I actually here's the thing. I really want to do that episode. I just don't think we could over and over say it's not for you. That was the only part. Well, but I really want to do and it's not for you episode. Yes, but we'll have a, we'll record a bunch of friends and then. Saying it's not. For you, not for you. Because it's got to. Be like that game show feel.
Yeah, the game show feel OK, OK, tell us if you love this episode idea so much. And you definitely. Want this one likes you more, so of course they're going to support that. I don't know why. What did I do? I don't know. You don't like people? Oh wait, you mean I can't just say I don't like people all the time and then have them like me? Yeah, exactly. Weird. I do like individuals. Have a great day everyone. That was a fun way to ask. Yeah, bye, Bye.