This Meeting Could've Been a Podcast

This Meeting Could've Been a Podcast drops you smack dab in the middle of the closed-door sessions where Jess Cook (Head of Marketing) and Joshua Perk (CEO) are working to turn their company, Vector, into B2B marketing’s next big thing. In each episode, they tackle a real, strategic decision together—"Should we hire an agency?", "Should we push free trials or demos?", "What are we going to do with all the swag Josh bought?!"—dishing out pros, cons, knowns, unknowns, wins, challenges, and stories along the way. Come for the big picture strategy and day-to-day tactics, stay for the jokes that make HR nervous.

Last refreshed: August 16th, 2025 at 7:06 PM ⓘ

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Episodes

Jess wants to hire a product marketer

Jess didn’t tiptoe into her new role—she marched in, spotted the gaps, and asked for headcount by day 2. Josh? Still processing. In this episode, Jess and Josh unpack the thinking behind their first big hire at Vector, why product marketing came before growth, what made one candidate rise above 65 others, and how building the right team early on turned heads across the industry. TL;DR: If you’ve ever had to scale fast—or want to know how Vector assembled the B2B marketing Avengers—this one’s for...

Aug 13, 2025•26 min•Ep. 7

Josh wants to post on LinkedIn

Josh wants stardom. Jess wants structure. Co-founder Nick mostly wants to avoid another content calendar. When Jess joined Vector, she quickly sniffed out a classic case of wasted brilliance: the founders had great takes—they just weren’t sharing them consistently. Vector’s LinkedIn presence was ghosting its own potential… until Jess built a system that turned sporadic founder inspiration into a pipeline-generating content machine. Hear how Jess transformed Josh and Nick’s raw thoughts into Link...

Jul 30, 2025•26 min•Ep. 6

Jess changes the website CTA and demos drop

Jess decides to update the entire site to push free trials instead of demos. Demos drop. Cue the sales teams' nerves. It definitely made for an interesting Monday. But, wait…the numbers start to rise AND the leads take a serious step up. So, how does ditching the “book a demo” button increase demos? Is this just reverse psychology or a cunning move disguised as chaos? Get to the good stuff: [00:00] Jess has a controversial idea to make the “book a demo” button a secondary call-to-action and push...

Jul 16, 2025•20 min•Ep. 5

Josh orders a bunch of swag without a plan for it

Josh admits to ordering 500 custom Cards Against Humanity decks without any plan for them, except a strong urge to fight against boring swag at events. Jess steps in to help turn his impulse purchase into a real strategy that works. Will custom swag really drive brand awareness? What kind of swag do marketers actually want? And will Josh finally get rid of all those boxes from his house? Get to the good stuff: [00:00] Josh confesses how he ordered 500 custom Cards Against Humanity decks without ...

Jul 02, 2025•28 min•Ep. 4

Jess wants to start a podcast

Jess pitches Josh on starting a podcast as part of Vector’s video-first content strategy. All Josh hears is “blah bah blah, flying to Florida to spend $20K on an in-person shoot, yada yada yada,” and wonders how she plans to measure ROI. Can Jess convince him that some big, tough-to-measure bets are just as important as traditional lead-gen? Get to the good stuff: [01:00] Jess shares why she felt a podcast was the right big bet for Vector to make this year, and why she knew it couldn’t be your t...

Jun 18, 2025•35 min•Ep. 3

Josh went to a conference and has a ton of crazy new ideas

Josh returns from CMO Summit buzzing with ideas, like hiring 20 influencers immediately . Jess works with him to understand which ideas could move the needle right now, and which ones are more distraction than priority. Can she pull him out of his post-conference spiral and keep her sanity? Get to the good stuff: [01:02] Josh cops to the CEO tendency toward shiny object syndrome and offers some ideas as to why it afflicts so many execs. [03:35] Jess explains how a well-documented strategy can he...

Jun 04, 2025•31 min•Ep. 2

Jess wants to bring on an agency

Jess comes in hot, asking for an agency budget within her first two weeks at Vector. Josh is skeptical, cuz CEO. But there's a method to her madness—when you're building a category, you need reinforcements. Get to the good stuff: [00:00] Jess pitches the idea of hiring an agency and why it was on her mind from day one. [03:50] Jess explains how organic content agency, ércule , helps Vector earn top billing in SERPs and credibility in large language models. [05:30] Josh shares how Vector gained m...

May 21, 2025•28 min•Ep. 1

Season 1 Trailer

Head of Marketing Jess Cook, and CEO Joshua Perk let you eavesdrop on their one-on-ones to hear how they're building Vector into a standout brand and must-have tool for B2B marketers. Come for the big-picture strategy and day-to-day tactics. Stay for the jokes that make HR nervous. This Meeting Could've Been a Podcast drops May 21st on YouTube and all major podcast platforms.

May 08, 2025•1 min

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