The Scent of a Memory
Jul 29, 2022•25 min•Season 3Ep. 15
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Episode description
Smell is our most evocative sense, with instant associations with emotions and memories. Cognitive neuroscientist Rachel Herz, PhD, explains why she loves the stink of a skunk, why a blow to the head can kill off your sense of smell, and how you get a new nose every month. Plus… why stores, hotels, and other brands create signature scents. https://rachelherz.com/
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