How Did I Get Here? With Gerard Crichlow
Gerard is the lead strategist for the Bacardi portfolio of brands at AMVBBDO, including, but not limited to: -Bombay Sapphire -Dewars -Martini -Bacardi Gerard's job involves defining global brand platform ideas, identifies cultural partnerships and aligning brands with purpose beyond profit. For Gerard, it's important to have impact in all of this work, creating acts, not just ads. Gerard has been a judge at several awards shows, including Cannes Lions International Festival of Creativity. Prior...
